Samsung slipped to fourth in global 5G smartphone market in Q1 2021

Recently, one of the top market research organizations, Strategy Analytics released its global 5G smartphone sales report for the first quarter of 2021. The report reveals that the global 5G smartphone shipments reached 133.9 million units with a huge 458% year-on-year increase.

During the same period, the sales of major brands such as Samsung, Apple, OPPO, vivo, and Xiaomi achieved significant improvements compared to the first quarter of 2020. Besides, Strategy Analytics’ latest report is not good news for Samsung as the company slipped to fourth in terms of figures.

According to the report, in Q1 2021, Apple sold 40.4 million iPhone 12 series 5G mobile phones globally and grabbed 30.2% of the market share. Surprisingly, Oppo shipped 21.5 million 5G handsets with a market share of 16.1% and ranked second. Vivo obtained the third spot with shipments of 19.4 million units, accounting for 14.5%.

Meanwhile, the researchers estimate that Samsung shipped 17.0 million 5G smartphones globally, up from 8.3 million in Q1 2020. The company holds a 13% market share in 5G smartphone shipments globally in Q1 2021, down from 35% in Q1 2020.

Xiaomi rounded out the top-5 global 5G smartphone vendors on volumes of 16.6 million 5G smartphones shipped, up from 2.5 million in Q1 2020. The Chinese tech giant captured a 12% share of the global 5G smartphone market in Q1 2021.

According to Ken Hyers, SA director of the research institute, Apple’s Phone 12 series mobile phones are selling well in the Chinese festival, European and American markets, and have gained a clear lead. This phone has a stylish design and reasonable pricing to ensure sales.

On the other hand, the shipments of OPPO 5G mobile phones have increased by 1165% year-on-year in Q1 2021, and it is currently the smartphone brand with the largest market share in China. The SA research report stated that the excited sales of OPPO Reno 5 series and A55 series 5G mobile phones have enabled them to surpass their competitors and gain a leading edge.


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