Samsung slipped to fourth in global 5G smartphone market in Q1 2021
Recently, one of the top market research organizations, Strategy Analytics released its global 5G smartphone sales report for the first quarter of 2021. The report reveals that the global 5G smartphone shipments reached 133.9 million units with a huge 458% year-on-year increase.
During the same period, the sales of major brands such as Samsung, Apple, OPPO, vivo, and Xiaomi achieved significant improvements compared to the first quarter of 2020. Besides, Strategy Analytics’ latest report is not good news for Samsung as the company slipped to fourth in terms of figures.
According to the report, in Q1 2021, Apple sold 40.4 million iPhone 12 series 5G mobile phones globally and grabbed 30.2% of the market share. Surprisingly, Oppo shipped 21.5 million 5G handsets with a market share of 16.1% and ranked second. Vivo obtained the third spot with shipments of 19.4 million units, accounting for 14.5%.
Meanwhile, the researchers estimate that Samsung shipped 17.0 million 5G smartphones globally, up from 8.3 million in Q1 2020. The company holds a 13% market share in 5G smartphone shipments globally in Q1 2021, down from 35% in Q1 2020.
Xiaomi rounded out the top-5 global 5G smartphone vendors on volumes of 16.6 million 5G smartphones shipped, up from 2.5 million in Q1 2020. The Chinese tech giant captured a 12% share of the global 5G smartphone market in Q1 2021.
According to Ken Hyers, SA director of the research institute, Apple’s Phone 12 series mobile phones are selling well in the Chinese festival, European and American markets, and have gained a clear lead. This phone has a stylish design and reasonable pricing to ensure sales.
On the other hand, the shipments of OPPO 5G mobile phones have increased by 1165% year-on-year in Q1 2021, and it is currently the smartphone brand with the largest market share in China. The SA research report stated that the excited sales of OPPO Reno 5 series and A55 series 5G mobile phones have enabled them to surpass their competitors and gain a leading edge.
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Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
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In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.