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Rejoice Galaxy fans! Apple surrenders to Samsung in Q1 2023
The craze of the iPhone 14 series didn’t last too long as Samsung’s Galaxy S23 Ultra became the new talk of the town. Apple surrendered its global smartphone market dominance (temporary) to Samsung in Q1, 2023, Canalys market research shows.
Q1 2023 Smartphone Market
Canalys report shows that the global smartphone market faced fell by 12% year-on-year in Q1, 2023, the fifth QoQ decline in a row. While the market showed signs of recovery, it would take longer than usual to make things better, like before the global economic downturn.
Amid global decline, the South Korean phone maker was the only leading vendor to achieve a quarter-on-quarter recovery. As believed by Galaxy fans, Samsung dethroned Apple and snatched its global smartphone market crown in the Q1, 2023 period.
“The inventory of the smartphone industry, irrespective of channel or vendor, can reach a relatively healthy level by the end of the second quarter of 2023,” Canalys predicts.
Surrender of Apple
2020’s Q4 brought a lot of happiness for Apple as massive iPhone 14 sales lead it to surpass Samsung. However, the Galaxy S23 series, especially the S23 Ultra, lessened iPhone 14 Pro’s, thanks to pro-grade technology, a 200-megapixel camera, and limitless possibilities of the Android ecosystem.
Apple declined to second with a 21% market share, narrowing the gap between itself and Samsung, courtesy of solid demand for the iPhone 14 Pro series in Q1 2023. However, Samsung became the market leader once again, leaving Apple in the dust, grabbing a sizzling 22% market share.
Compared to the same duration last year, Samsung’s smartphone market declined by 2%, from 24% to 22%. At the same time, Apple recorded a growth of 3%, from 18% to 21%, which signals at increasing competition and spreading reach of iPhones.
Others:
The report suggests that Xiaomi maintained its third position in the global smartphone market by securing a market share of 11%. Oppo, which is leaving Europe, and Vivo remained number four and five, accounting for 10% and 8%, respectively.
Counterpoint Research predicts Wear OS will lead 27% market share in 2024. The growth of Wear OS is highly powered by Samsung apart from Google and newcomers. Meanwhile, HarmonyOS is also growing in mainland China, expected to seize 61% market.
According to the report, Samsung, Google, OnePlus, OPPO, and Xiaomi will drive Wear OS volumes. In the global market, non-WatchOS shoppers prefer Wear OS, while HarmonyOS in China. Accordingly, the Wear OS share outside China will climb to 27% this year.
Samsung Galaxy Watch has a large share of the overall Wear OS market. Google is also expanding its footsteps in the segment, with the third iteration of Pixel Watch coming later this year. Rumor is that an affordable Pixel Watch 2a might also be introduced.
Don’t Miss | Roaring HarmonyOS watch growth is a potential threat to Samsung!
OnePlus recently launched its new Wear OS watch at premium pricing and long-lasting battery as a key selling point. Samsung is also expected to launch a new set of watches powered by Wear OS in the second half, pushing the growth momentum further.
Image: Counterpoint Research
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Samsung commences the “Open always wins” campaign given the 2024 Paris Olympic and Paralympic Games. Besides, the company announced the grand opening of its Olympic Rendezvous @ Samsung | Champs-Elysees 125 showcase.
The company’s ‘Open always wins’ message expresses its belief that openness enables new perspectives and infinite possibilities. As announced in January 2024, it will serve as the heart of its Paris 2024 Olympic and Paralympic programming.
Olympic rendezvous @ Samsung | Champs-Elysees 125
This showcase will take Olympic and Paralympic Games fans on an epic journey to Paris 2024 through iconic experiences. Participants will get to relive the biggest highlights of Games past with Galaxy and explore Samsung’s latest innovations like Galaxy AI.
Located at 125 Avenue des Champs-Élysées, Olympic Rendezvous @ Samsung will open its doors to the public on May 3 and run until October 31. It will be open to anyone who wants to immerse themselves in the Olympic and Paralympic Games Paris 2024.
Team Samsung Galaxy skateboarder
Samsung’s campaign launched today comes with ‘Open always wins’ to life through the stories of Team Samsung Galaxy skateboarder Aurélien Giraud (France), Para sprinter Johannes Floors (Germany), and breakdancer Sarah Bee (France).
Image: Samsung Newsroom
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Samsung will reveal the third-gen GAA applied in the 2nm (SF2) process at the VLSI Symposium 2024 BusinessKorea reports. The company will likely commence mass production based on its next-gen (2nm) fabrication process next year.
High production costs and economic downturn benefitted TSMC in 3nm products. Apple’s latest chip is fabricated on a 3 nanometer process node, while the latest Snapdragon chips still utilize 4nm tech. Meanwhile, Samsung aims for third-gen GAA to apply in the 2nm process.
Well, Taiwan’s TSMC is also targeting GAA technology for 2nm products. Faster adoption and production are expected to push Samsung Foundry to gain clients. Competitive pricing would also benefit it bringing back consumers like Qualcomm for Snapdragon.
Samsung GAA
Samsung’s GAA is a next-gen transistor technology, which regulates and amplifies or switches off the flow of current within a semiconductor. It features a redesigned transistor architecture to overcome problems like current flow in smaller semiconductors to improve power efficiency.
Image: Samsung Semiconductor Newsroom
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