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Apple won the battle but Samsung won the war of 2022 smartphone market
Recently, well-known market research firm IDC published its new analysis of the 2022 global smartphone market alongside Q4. IDC analysis pointed out that global smartphone shipments declined 18.3% year over year to 300.3 million units in the fourth quarter of 2022.
Talking about full-year records, smartphone vendors shipped 1.21 billion units in 2022 with an 11.3% decline. The research shows that 2022 is the worst year for the smartphone market as it had the lowest annual shipment total since 2013 due to significantly dampened consumer demand.
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[Q4, 2022] Apple won the battle
In the fourth quarter of 2022, Apple was the world’s largest smartphone vendor with 72.3 million units shipped, and secured a whopping 24.1% market share. As compared to the same duration last year, Apple faced a decline of about 15% as shipments were 85 million units in 4Q21.
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Samsung, on the other hand, recorded a market share of 19.4% with shipments of 58.2 million smartphone units in the fourth quarter of 2022. The company’s shipments declined 15.6% compared to 4Q21, while Xiaomi, OPPO and vivo completed the top five chart with 11%, 8.4% and 7.5% of market share.
[2022] Samsung won the war
When it comes to full-year smartphone market records, Samsung was the king with highest 260.9 million units of shipment with a 21.6% share. Apple sold 226.4 million iPhones in 2022 and secured 18.8% of global market share. Both of the tech giants faced a 4% decline year-over-year.
In the first, second and third quarters of 2022, Samsung remained the largest smartphone seller in the global market. Thanks to the new iPhone 14 series, Apple got a chance to overtake the Korean tech giant in the last quarter of 2022. But, not too long, the Galaxy S23 series is going official next month to seize the whole quarter.
“We continue to witness consumer demand dwindle as refresh rates climb past 40 months in most major markets,” said Anthony Scarsella, research director with IDC’s Worldwide Quarterly Mobile Phone Tracker. “With 2022 declining more than 11% for the year, 2023 is set up to be a year of caution as vendors will rethink their portfolio of devices while channels will think twice before taking on excess inventory. However, on a positive note, consumers may find even more generous trade-in offers and promotions continuing well into 2023 as the market will think of new methods to drive upgrades and sell more devices, specifically high-end models.”
Samsung knocks all smartphone rivals off their perch, Apple too!
Samsung’s latest foldable phones come with Google Messages by default. The company has now revealed the reason behind this move on Galaxy devices. Samsung says Google Messages replaced Messages to foster RCS adoption.
According to AndroidAuthority, a source explained Samsung’s decision to switch to Google Messages as the default messaging app. The recently released Galaxy Z Flip 6 and Z Fold 6 come with Google Messages with RCS enabled by default.
Looks like promoting Google Messages on Galaxy devices will boost RCS adoption. Samsung Messages isn’t already installed on newer phones. However, one’s stopping you from getting it on your Galaxy from the Galaxy Store.
While many apps support the RCS feature, Google Messages offer the best user experience. Making it a default messaging app is an effort to boost the adoption of RCS tech. Apple is also preparing to bring RCS chat functionality to iMessage for iPhones.
What Samsung source said:
- Even if messaging apps follow the RCS standard, the availability may be limited depending on which app the other party uses. That’s why we decided to make Google Messages the common messaging platform, allowing Galaxy users to communicate more freely. This also enables a messaging app to respond to changes of the RCS standard more quickly and efficiently.
Previously, Samsung devices launched in the US came with two messaging apps. This time, the company has removed the Samsung Messages. During the first setup, users are notified that Google Messages is the default messaging application.
Samsung SmartThings gained the international standard ISO/IEC 27001:2022 certification. The company has officially announced this major development in its global connected living platform.
SmartThings received ISO/IEC 27001:2022 certification for information security management systems. Certification reiterates that the SmartThings Cloud operates per international standards.
To be certified, a company has to meet the standard across a total of 123 detailed items, including policies for information security, access control for information assets, and incident response.
SmartThings receiving the ISO 27001 certification is the result of our sustained focus on the protection of information in a hyper-connected world with exponentially increasing intelligence.
Seungbum Choi, Executive Vice President and Head of Device Platform Center at Samsung Electronics said “this is just another step in our drive to fortify the platform’s security. We will continue to find new ways to ensure that SmartThings’ personalized services are provided even more safely.”
BSI Prez says that they have recognized that the operation capability and security level of Samsung SmartThings is excellent. It will further boost trust in the SmartThings platform and strengthen business competitiveness.
ISO 27001 is the leading global standard for ISMSs and was established by the International Organization for Standardization. It provides companies with guidance to manage the risks to information assets systematically and achieve information protection goals.
Samsung Health app integrated the Dr.diary (Doctor Diary) glycated hemoglobin feature. The blood sugar management platform announced the launch of its glycated hemoglobin estimation functionality on Samsung’s Health application.
According to ETNews, Dr.diary announced the integration of a glycated hemoglobin level feature in Samsung Health. Galaxy users will now be able to check the estimated glycated hemoglobin level provided by Doctor Diary.
To activate the feature, Health app users will have to permit certain conditions of data in the Blood Sugar service. It is worth noting that glycated hemoglobin is a key figure for diabetes diagnosis, which users will find worth using in the Health app.
Established in 2017, Dr.diary is a blood sugar management platform. It analyzes and predicts the changes in glycated hemoglobin using its own algorithm. Earlier this year, the firm secured a patent for “glycated hemoglobin estimation based on blood sugar data table.”
Song Je-yoon, CEO of Doctor Diary, said, “With our predicted glycated hemoglobin level prediction algorithm being installed in Samsung Health, more people will be able to recognize their glycated hemoglobin level and manage their health more efficiently.”
Glycated hemoglobin (HbA1c) is a standardized numerical value of the percentage of hemoglobin, such as hemoglobin, which has been glycated by glucose. Glycated hemoglobin reflects the average blood sugar level over the past 2-3 months.
Samsung Health (with Wear OS Galaxy Watch) users can conveniently check their estimated glycated hemoglobin level within the app and use this information to manage their blood sugar levels through diet and exercise.