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Apple won the battle but Samsung won the war of 2022 smartphone market
Recently, well-known market research firm IDC published its new analysis of the 2022 global smartphone market alongside Q4. IDC analysis pointed out that global smartphone shipments declined 18.3% year over year to 300.3 million units in the fourth quarter of 2022.
Talking about full-year records, smartphone vendors shipped 1.21 billion units in 2022 with an 11.3% decline. The research shows that 2022 is the worst year for the smartphone market as it had the lowest annual shipment total since 2013 due to significantly dampened consumer demand.
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[Q4, 2022] Apple won the battle
In the fourth quarter of 2022, Apple was the world’s largest smartphone vendor with 72.3 million units shipped, and secured a whopping 24.1% market share. As compared to the same duration last year, Apple faced a decline of about 15% as shipments were 85 million units in 4Q21.
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Samsung, on the other hand, recorded a market share of 19.4% with shipments of 58.2 million smartphone units in the fourth quarter of 2022. The company’s shipments declined 15.6% compared to 4Q21, while Xiaomi, OPPO and vivo completed the top five chart with 11%, 8.4% and 7.5% of market share.
[2022] Samsung won the war
When it comes to full-year smartphone market records, Samsung was the king with highest 260.9 million units of shipment with a 21.6% share. Apple sold 226.4 million iPhones in 2022 and secured 18.8% of global market share. Both of the tech giants faced a 4% decline year-over-year.
In the first, second and third quarters of 2022, Samsung remained the largest smartphone seller in the global market. Thanks to the new iPhone 14 series, Apple got a chance to overtake the Korean tech giant in the last quarter of 2022. But, not too long, the Galaxy S23 series is going official next month to seize the whole quarter.
“We continue to witness consumer demand dwindle as refresh rates climb past 40 months in most major markets,” said Anthony Scarsella, research director with IDC’s Worldwide Quarterly Mobile Phone Tracker. “With 2022 declining more than 11% for the year, 2023 is set up to be a year of caution as vendors will rethink their portfolio of devices while channels will think twice before taking on excess inventory. However, on a positive note, consumers may find even more generous trade-in offers and promotions continuing well into 2023 as the market will think of new methods to drive upgrades and sell more devices, specifically high-end models.”
Samsung knocks all smartphone rivals off their perch, Apple too!
Samsung has already rolled out the March 2023 security patch for a number of Galaxy devices. Now, Google starts rolling out March 2023 Play System update for Android devices including the Samsung Galaxy S23, Galaxy S22, and Galaxy S21 series.
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The March 2023 Google System update weighs about 30 megabytes on the Galaxy S21 series, while it may differ on other Samsung devices. Unlike the security patch, the Play System update aims to bring new features to Android and core improvements for a better user experience.
It’s worth mentioning that the latest Play System update may also be available for your Galaxy device if you haven’t yet received the March One UI patch. To check for updates manually, navigate to system Settings, followed by Security and privacy, then Updates and Google Play system update.
What’s New
March 2023 Play System update brings new features and optimization to the Google Play Store. Moreover, it brings improvements to Play Protect in order to keep your Samsung device safe. Besides, the company earlier promised faster and more reliable download and installation via Play Store.
Adding to this, the changelog mentions updates to System Management, and Usability services that improve Battery Life, Device Storage, and Network Usage as well as Stability. It also adds new animations, which will show up after a successful tap-and-pay transaction using Google Wallet.
March 2023 Google System update Changelog
Google Play Store
- New Features to help you discover the Apps & Games you love.
- Optimizations allowing faster and more reliable download and installation.
- Continuous improvements to Play Protect to keep your device safe.
- Various performance optimizations, bug fixes and improvements to security, stability and accessibility.
- [Phone] Users will have the ability to automatically make apps that they are installing on Phones & Tablets, available on other connected Android devices such as Watch, TV and Chromebooks.
- [Phone] Adding the ability to provide feedback about the rows of apps and games that are seen.
Utilities
- [Phone] New developer features for Google and third-party app developers to support Utilities related developer services in their apps.
Wallet
- [Phone] Wallet users can selectively exclude loyalty cards imported from Gmail.
- [Phone] New animations displayed after successful tap and pay transaction using Google Wallet.
System Management
- [Auto] [TV] [Phone] [Wear OS] [PC] Updates to System Management, and Usability services that improve Battery Life, Device Storage, and Network Usage.
- [Auto] [TV] [Phone] [Wear OS] [PC] Updates to system management services that improve stability.
Samsung S Pen is an amazing tool that comes pre-built with select Galaxy S phones alongside the Note lineup. Well, you can use remote Media gestures on select compatible media apps on the latest Samsung Galaxy S23 Ultra and Galaxy S22 Ultra, thanks to the S Pen.
The One UI’s media gestures feature allows you to control songs’ or videos’ playback with the flick of your S Pen on compatible Galaxy devices. Even, you can perform the same commands no matter what media app is being used, which is the best part.
Do note that the Samsung S Pen remote media gestures are supported on Galaxy S22 Ultra and Galaxy S23 Ultra along with the Note10 series, the Note20 series, and the S21 Ultra. And the media gestures feature supports certain apps; Spotify, YouTube, Netflix, Samsung Music, and more.
Compared to the App actions, Samsung S Pen’s media gestures feature is slightly different on the Galaxy S22 Ultra and S23 Ultra. You can use this tool to control songs or videos in an array of media apps with the same commands for compatible apps.
To activate the media gestures feature, open system Settings and tap Advanced features followed by S Pen. Tap Air actions, and then swipe to the Media section at the bottom of the page. Here are the gestures you can use with all compatible media apps:
- Single press: Play and pause a song or video.
- Double press: Skips to the next song or video.
- Flicking up: Volume up.
- Flicking down: Volume down.
- Flicking left: Previous track.
- Flicking right: Next track.
Whenever you want to use media gestures, just flick the S Pen in the appropriate direction while holding down the button. For instance, if you’re listening to a song on YouTube, you can double-press the Pen button to skip the current one and jump to the next song.
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More on One UI 5.1:
Samsung teased the Galaxy A54 5G smartphone in China, hinting at its imminent launch. Apart from this, the company published a pre-booking page on the official website, from which, interested consumers can pre-book a unit for early delivery post-launch.
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As shown in the poster image, the Galaxy A54 5G is a mid-range phone, which brings an IP67 rating for water resistance. In the international market, Samsung released a new mid-ranger phone in four color variants and Chinese consumers can expect the same.
The Galaxy A54 is equipped with the new Exynos 1380 processor and flaunts a 6.4-inch AMOLED display with support for up to 120Hz refresh rate and a peak brightness of up to 1000 nits. Moreover, it uses a 5000mAh battery that supports 25W charging.
Out of the box, the device runs Android 13-based One UI 5.1 software and supports up to five years of security patches and four years of OS upgrades. Besides its 32-megapixel selfie camera, the A54 has triple cameras on the back including a 50-megapixel primary sensor, 12-megapixel ultrawide, and 5-megapixel macro.
On March 15, the Korean tech giant unveiled Galaxy A54 and Galaxy A34. The company introduces best-in-class camera features with the new Galaxy A54 5G, for the first time in the Galaxy A series. Below, you can check which pro-grade camera features the new phone equips.
- Nightography
- Auto Night
- Enhanced Imaging
- Improved OIS
- Upgraded VDIS
- Auto Framing
- Precise Focusing
- AI Image Enhancer
- Photo and GIF Remaster
- Object Eraser
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