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Apple won the battle but Samsung won the war of 2022 smartphone market

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Samsung 55th shareholders meeting

Recently, well-known market research firm IDC published its new analysis of the 2022 global smartphone market alongside Q4. IDC analysis pointed out that global smartphone shipments declined 18.3% year over year to 300.3 million units in the fourth quarter of 2022.

Talking about full-year records, smartphone vendors shipped 1.21 billion units in 2022 with an 11.3% decline. The research shows that 2022 is the worst year for the smartphone market as it had the lowest annual shipment total since 2013 due to significantly dampened consumer demand.

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[Q4, 2022] Apple won the battle

In the fourth quarter of 2022, Apple was the world’s largest smartphone vendor with 72.3 million units shipped, and secured a whopping 24.1% market share. As compared to the same duration last year, Apple faced a decline of about 15% as shipments were 85 million units in 4Q21.

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Samsung, on the other hand, recorded a market share of 19.4% with shipments of 58.2 million smartphone units in the fourth quarter of 2022. The company’s shipments declined 15.6% compared to 4Q21, while Xiaomi, OPPO and vivo completed the top five chart with 11%, 8.4% and 7.5% of market share.

[2022] Samsung won the war

When it comes to full-year smartphone market records, Samsung was the king with highest 260.9 million units of shipment with a 21.6% share. Apple sold 226.4 million iPhones in 2022 and secured 18.8% of global market share. Both of the tech giants faced a 4% decline year-over-year.

In the first, second and third quarters of 2022, Samsung remained the largest smartphone seller in the global market. Thanks to the new iPhone 14 series, Apple got a chance to overtake the Korean tech giant in the last quarter of 2022. But, not too long, the Galaxy S23 series is going official next month to seize the whole quarter.

“We continue to witness consumer demand dwindle as refresh rates climb past 40 months in most major markets,” said Anthony Scarsella, research director with IDC’s Worldwide Quarterly Mobile Phone Tracker. “With 2022 declining more than 11% for the year, 2023 is set up to be a year of caution as vendors will rethink their portfolio of devices while channels will think twice before taking on excess inventory. However, on a positive note, consumers may find even more generous trade-in offers and promotions continuing well into 2023 as the market will think of new methods to drive upgrades and sell more devices, specifically high-end models.”

Samsung knocks all smartphone rivals off their perch, Apple too!

James is the lead content creator on Sammy Fans and mostly works on Samsung's firmware section. His first phone was the Galaxy S4 and continues to get new S series devices. Most of the time, James tries to learn about new technologies and gadgets but he also sneaks a bit of free time to nearby rivers and nature.

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Samsung considers LockStar support for Galaxy S24 AOD customization

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Samsung One UI 6.1 13 devices

Samsung is reviewing LockStar for Galaxy S24 AOD customization. The Korean community’s moderator confirmed that the latest flagship phones don’t support personalization of the always-on-display using Good Lock’s LockStar module.

Thanks to the new screens, Samsung’s Galaxy S24 series brings an iPhone-like Always On Display feature. However, the company seemingly missed bounding it with Good Lock for customization. As a result, users are facing issues tweaking it through LockStar.

However, the latest input confirms that Samsung is considering LockStar support for Galaxy S24 AOD. This will allow users to renovate the always-on-display functionality on their device in various aspects including removal of certain elements.

LockStar doesn’t support AOD customization in the Galaxy S24 series. While an internal review is underway, a possible release may happen shortly. Meanwhile, the moderator hasn’t shared any specific timeline regarding the availability of the support.

Good Lock’s LockStar is one of the most popular plugins for Galaxy customization. Not only the lock screen, the LockStar also lets users tweak the AOD function. The suite will likely add support for the newly released phones well before July Unpacked.

Samsung Galaxy S24 AOD LockStar

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Beyond Apple, Huawei’s resurgence in China raises concerns for Samsung

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Huawei is making a stunning comeback in its home ground. The company scored a 70% year-on-year growth in its smartphone sales in China in the first quarter. At the same time, sales of Apple dropped by over 19%, reports Counterpoint Research.

The report highlights that the Chinese phone maker is set to outpace Apple in China. As Apple is already facing heat, it’s alarming for all smartphone vendors including Samsung. After Apple, Huawei’s next target will be Samsung which leads the Global market.

Huawei, which was at 9.3% in the first quarter of 2023, jumped to 15.5% in Q1 this year. Apple led the Chinese market in 1Q23 with approximately 20% market share slipped to 15.7% in the first quarter of this year, dropping to the third spot in China.

Earlier, IDC pointed out that Apple is facing a market decline as it lost momentum in China. The local government’s push for local vendors is also helping Huawei to eat Apple’s market. Well, Vivo and Honor were the top two brands by market share.

“Apple’s sales were subdued during the quarter as Huawei’s comeback has directly impacted Apple in the premium segment,” said Ivan Lam, senior research analyst at Counterpoint.

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Samsung and Intel team up to power the future of AI PCs

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Samsung All-In-One Pro PC

Apart from mobile, Samsung is also focusing on the PC market. The company has recently launched its new all-in-one PC “All-in-One Pro.” At the event, the VP of Intel Korea Samsung Business Division announced the intention to work with Samsung for the AI PCs market.

Galaxy AI is a hit, helping Samsung sell the Galaxy S24 series worldwide. The Korean tech giant is also bringing AI capabilities to its laptop line. Compared to smartphones, laptops, and PCs would offer way better AI features and abilities to bolster productivity.

Samsung’s All-in-One Pro features Intel’s Core Ultra AI PC processor CPU. Thanks to Intel’s external GPU, Arc, graphics performance in the all-in-one PC has also improved twofold compared to the previous generation, and power efficiency has been improved by 25%.

“In this trend where AI is present everywhere, the PC is the product that we experience directly and use for production activities,” stated Bae Tae-won.

As far as AI features are concerned, Intel is committed to offering a complimentary “AI Creator App Package” that consists of the Luminar Neo photo editing software named “Affinity” as well as the Magix video editing application “Vegas.”

Apart from Intel, Samsung also partnered with Microsoft to bring a dedicated Copilot key to the wireless keyboard of the All-in-One Pro PC. Such kind of collaborations offer deeply enhanced user experience as accessing AI-powered Copilot is just a keypress away from you.

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