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Samsung knocks all smartphone rivals off their perch, Apple too!



Samsung CEO TM Roh

Q4 was not so good for Samsung but it has defeated all of its rivals in full-year 2022 smartphone market worldwide. Canalys analysis reveals that Samsung remained the world’s biggest smartphone vendor in 2022, however, Apple led the fourth quarter.

Talking about the 2022 global market analysis, Samsung seized a 22% share worldwide with a 2% increase year-over-year. Apple remained the second biggest phone vendor with a 19% market share, securing a 2% growth over the last year.

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Apart from Samsung and Apple, Chinese phone makers including Xiaomi, Oppo (including OnePlus) and Vivo saw notable drops in their market share. Quick Figures 2021 vs 2022: Xiaomi – 14% to 13%, Oppo – 11% to 9% and Vivo – 10% to 9%, whereas participation of others remains 28%.

“2022 was a bad year, especially for Chinese phone makers.”

samsung smartphone 2022

Coming to the last quarter of 2022 where the Cupertino tech giant reclaimed the top spot and recorded its highest quarterly market share ever at 25%. Apple secured this growth even after facing shrinking demand and manufacturing issues in Zhengzhou.

Samsung recorded a 20% market share in the fourth quarter, a big 5% gap from Apple, but a 1% jump YoY. No doubt, the new iPhone 14 series models helped the US tech giant to increase shipments, whereas Dynamic Island became another reason for the Pro models’ popularity.

  • Q4 2022 for Chinese vendors:
    1. Xiaomi – 11%
    2. Oppo – 10%
    3. Vivo – 8%

samsung vs apple q4 2022 smartphone market

“Smartphone vendors have struggled in a difficult macroeconomic environment throughout 2022. Q4 marks the worst annual and Q4 performance in a decade,” said Canalys Research Analyst.

2023 Forcast

Canalys forecasts flat to marginal growth for the smartphone market in 2023, with conditions expected to remain tough. Some regions could grow in 2H23, with Southeast Asia in particular expected to see some economic recovery and a resurgence of tourism in China helping to drive business activities.

Are you ready for the Moon ride?

On February 1st, Samsung’s going to unpack the Galaxy S23 series smartphones. These devices focus on improving photography in low light and nighttime conditions with notable hardware and software upgrades. Early reservation opens a lot of benefits for consumers, have you reserved? If not, don’t delay anymore:

Reserve Galaxy S23 and get $50 Samsung Credit and more, here’s how to

James is the lead content creator on Sammy Fans and mostly works on Samsung's firmware section. His first phone was the Galaxy S4 and continues to get new S series devices. Most of the time, James tries to learn about new technologies and gadgets but he also sneaks a bit of free time to nearby rivers and nature.


OnePlus trolls Galaxy S23, says Samsung just makes great home appliances



OnePlus Brand Logo

Samsung has a wide range of smart home appliances, including pro-grade TVs, dishwashers, vacuum cleaners, microwave ovens, and air purifiers. Everyone is aware of the futuristic functions of Samsung’s home appliances range, but OnePlus used it to troll the Galaxy S23 and made a silly comment.

During the Galaxy S23 launch event, OnePlus USA trolled the S23 Ultra and said that a director can make any camera look great. Since the company is going to release the OnePlus 11 next week, it’s showing off its flagship which is quite cheaper than Samsung’s.

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OnePlus didn’t stop trolling Galaxy S23 but commented that Samsung just makes “great” dishwashers, vacuums, TVs, microwaves, washers, and air purifiers. No doubt OnePlus praised Samsung’s smart range of home appliances but with a cryptic intention.

OnePlus trolls Galaxy S23

Anyways, it shows rivals getting jealous seeing the immense response of consumers toward the Galaxy S23 series. The company expects double-digit growth in Galaxy S and Z series sales this year, which is giving rivals sleepless nights.

I recommend OnePlus PR team buy a Galaxy S23 Ultra to use for promotion and criticism. Of course, the Galaxy S23 Ultra would help them record the launch show of the OnePlus 11, so it can further reduce the price of that smartphone with on-paper flagship specs.

Pro Tip: Samsung’s Galaxy A53 smartphone is available with up to 4 Android updates and five years of security patches. Compared to OnePlus 11, it cost about half, so why not, save expenses by preferring a Galaxy upgrade over a Galaxy device.

Here’s why you should buy Samsung Galaxy S23 Ultra

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Samsung aims double-digit sales of Galaxy S and foldables this year



Samsung S foldables sales

Samsung recently introduced its new flagship smartphone lineup, the Galaxy S23. The company has started the pre-ordering of the phone, which has received a positive response from the customers. It seems Samsung expects more from these devices as it targets double-digit sales of the Galaxy S and foldable series this year.

TM Roh, at a press conference held at the Chase Center in San Francisco after the Galaxy Unpacked 2023 event, showed confidence in growing the company’s presence in the global flagship smartphone market with its latest Galaxy S23 series phones.

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He expressed that he expects the Galaxy S23 series and the upcoming Galaxy foldable smartphones, which should be Galaxy Z Fold 5 and Galaxy Z Flip 5, to reach double-digit sales compared to last year’s Galaxy S22 and Galaxy Z Fold 4 and Flip 4.

The president of Samsung stated, “We expect this year’s annual sales of both the Galaxy S and foldable lineups to grow globally by double digits compared to last year.” He further added, “Despite the unfavorable economic conditions, our premium strategies will help us lead the market“.

Samsung S foldables sales

On the other hand, the economic slowdown in the global smartphone market has recently led to a sharp drop in demand. As per market researcher Canalys, annual global smartphone shipments are set to fall 12% to less than 1.2 billion units in 2022.

Samsung smartphone sales were not different. Due to lower smartphone shipments in 2022, its mobile business saw a decrease in the profit earned. Samsung heads to a massive drop in its operating profit for the fourth quarter of 2022 to $351.7 billion, down 16% year-on-year.

It will be worth seeing what effect the Galaxy S23 series has on the customers and the market. Possibly what the company is expecting for these smartphones is right as they come with many worthwhile upgrades be it design or their internals or the software.

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Exclusive: Samsung GIF Remaster feature coming soon with One UI 5.1



Samsung One UI 5.1 GIF Remaster

One UI 5.1 software has some cool new features over Samsung’s initial Android 13 skin version. The Galaxy S23 series is official, becoming the first lineup to run the new One UI version out of the box. Among others, GIF Remaster is a pretty cool feature, which will be coming with One UI 5.1.

Detailed at Samsung Unpacked, the brand-new GIF Remaster feature is available in the latest Galaxy S23 series (One UI 5.1). The company confirmed to SammyFans that the GIF Remaster is planned to be released to select older Galaxy devices through a firmware update.

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GIF Remaster

The new GIF Remaster feature allows Galaxy device users to bring perfection to the GIFs created or shared by anyone else. It unlocks the possibility of sharing the most valuable and best quality GIF with friends and loved ones by improving the low-resolution file.

Using artificial intelligence, the GIF Remaster feature sharpens each frame of the GIF. It greatly enhances the quality of GIFs, no matter whether someone else created it or shared it with you. Once available, the GIF Remaster feature would be a part of the native Gallery application.

Samsung One UI 5.1 GIF Remaster

So, if you have some GIF files that you want to be in a clear format, get ready for the One UI 5.1 update. As soon as it comes, the Gallery app will let you remaster the GIF to enhance the sharpness and noise by removing the compression noise which lessens the resolution of GIFs.

Apart from emojis and stickers, GIF is a sweet famous way to share a tiny clip that lacks sound and takes space as small as a regular image. GIF is the greatest option to share short-term video clips that don’t require audio/sound alongside.

Photo Remaster

Samsung already brought the Photo Remaster feature to the native Gallery application. It allows you to enhance a photo you’ve recently captured on your Galaxy device. Through the Gallery app, you can improve any image with just a few clicks.

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