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Samsung knocks all smartphone rivals off their perch, Apple too!

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Samsung CEO TM Roh

Q4 was not so good for Samsung but it has defeated all of its rivals in full-year 2022 smartphone market worldwide. Canalys analysis reveals that Samsung remained the world’s biggest smartphone vendor in 2022, however, Apple led the fourth quarter.

Talking about the 2022 global market analysis, Samsung seized a 22% share worldwide with a 2% increase year-over-year. Apple remained the second biggest phone vendor with a 19% market share, securing a 2% growth over the last year.

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Apart from Samsung and Apple, Chinese phone makers including Xiaomi, Oppo (including OnePlus) and Vivo saw notable drops in their market share. Quick Figures 2021 vs 2022: Xiaomi – 14% to 13%, Oppo – 11% to 9% and Vivo – 10% to 9%, whereas participation of others remains 28%.

“2022 was a bad year, especially for Chinese phone makers.”

samsung smartphone 2022

Coming to the last quarter of 2022 where the Cupertino tech giant reclaimed the top spot and recorded its highest quarterly market share ever at 25%. Apple secured this growth even after facing shrinking demand and manufacturing issues in Zhengzhou.

Samsung recorded a 20% market share in the fourth quarter, a big 5% gap from Apple, but a 1% jump YoY. No doubt, the new iPhone 14 series models helped the US tech giant to increase shipments, whereas Dynamic Island became another reason for the Pro models’ popularity.

  • Q4 2022 for Chinese vendors:
    1. Xiaomi – 11%
    2. Oppo – 10%
    3. Vivo – 8%

samsung vs apple q4 2022 smartphone market

“Smartphone vendors have struggled in a difficult macroeconomic environment throughout 2022. Q4 marks the worst annual and Q4 performance in a decade,” said Canalys Research Analyst.

2023 Forcast

Canalys forecasts flat to marginal growth for the smartphone market in 2023, with conditions expected to remain tough. Some regions could grow in 2H23, with Southeast Asia in particular expected to see some economic recovery and a resurgence of tourism in China helping to drive business activities.

Are you ready for the Moon ride?

On February 1st, Samsung’s going to unpack the Galaxy S23 series smartphones. These devices focus on improving photography in low light and nighttime conditions with notable hardware and software upgrades. Early reservation opens a lot of benefits for consumers, have you reserved? If not, don’t delay anymore:

Reserve Galaxy S23 and get $50 Samsung Credit and more, here’s how to

James is the lead content creator on Sammy Fans and mostly works on Samsung's firmware section. His first phone was the Galaxy S4 and continues to get new S series devices. Most of the time, James tries to learn about new technologies and gadgets but he also sneaks a bit of free time to nearby rivers and nature.

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Google’s Gemini Nano AI deal with Samsung on EU antitrust radar

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Samsung Google Gemini

EU seemingly investigating if Google’s Gemini AI deal with Samsung violates antitrust law. Regulators of the European Union seeking input from industry to know if Samsung’s Gemini AI deal constitutes anti-competitive conduct.

An EU document seen by Reuters indicates that the Commission wants the opinion of industry officials. The inquiry is about whether Samsung’s Galaxy S24 series with Gemini Nano would limit the pre-installation of rival AI chatbot platforms.

The query also includes whether Gemini Nano limits interoperability with other chatbots and apps on the Galaxy S24 series. Details are also required if there were any cases of failure in signing contracts with phone makers to pre-install AI chatbots.

“EU antitrust regulators are asking industry participants if Google’s multi-year generative artificial intelligence (AI) deal with Samsung hinders rival chatbots on Samsung smartphones.” – Reuters.

Earlier, EU competition authorities hinted at an antitrust investigation into Samsung and Google’s AI deal. The Commission’s Deputy Competition Commissioner asked to “understand the impact of pre-installing Google’s Gemini Nano on Samsung devices.”

The report notes that the executive committee distributed an 8-page questionnaire, with a response required by this week. Samsung and Google may be in trouble if the EU Commission observes any anti-competitive practices.

The Galaxy S24 series is the first to use the Gemini Nano AI model developed by Google. Both companies signed a multi-year partnership to fuel future products with the AI model. The Pixel 8 Pro also came pre-installed with Gemini Nano for on-device AI capabilities.

Samsung also brought Gemini AI to Galaxy Z Flip 6 and Z Fold 6 devices. Google is also preparing to introduce the Pixel 9 series next month, equipped with Gemini Nano. Apple is also in close-door talks with Google to include Gemini in iPhone models.

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Apple iPhone could support Samsung Wallet, Google Wallet in Europe

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Samsung Apple Canalys q4 2023

Apple iPhone users could soon be able to use Samsung Wallet and Google Wallet in Europe. Recently, the EU antitrust regulator revealed that Apple will open up its tap-and-go mobile payments system for third-party payment platforms in Europe.

KoreaTimes reports that the EU accepted Apple’s offer to open the NFC payments system. The iPhone maker agreed in favor of ending the antitrust probe began in 2020. It will expand Apple iPhone users’ choices beyond Apple Pay, such as Samsung Wallet and Google Wallet in Europe.

Apple’s agreement will be valid for a period of 10 years in EU territories. From now on, the US tech giant can no longer use its control over the iPhone ecosystem to keep other mobile wallets out of the market.

As Samsung Wallet looks to expand on the iPhone, Apple Pay is eating its market in its home ground. Following the launch in South Korea, Apple Pay is gradually gaining popularity. The company is expanding its support across categories to be acceptable everywhere.

European Union forced Apple to ditch its lighting port from products. The company replaced its lighting port with a universal USB C-Type port on iPhone models. iMessage is also adopting the RCS messaging standard that is heavily forced by Google.

Apple is also bringing place to third-party app markets on iPhones in Europe. Now with the latest development, iPhone users will be getting the choice to opt for a payment platform other than Apple Pay. It would be interesting to see whether Google or Samsung manage to make a solid entry.

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Gemini AI now functions on your Android’s lockscreen

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Samsung One UI 6.1.1 Galaxy AI

Google has upgraded the Gemini AI app to answer general questions even on your Android phone’s lockscreen. Initially, the company’s new Gemini app was limited to Google Assistant-level commands. Now, if you trigger Gemini on the lock screen, it will respond to some general questions.

The upgraded Gemini AI now allows you to “get answers on lockscreen from Gemini without unlocking your device.” You can now get weather information at a glance with the new Gemini application, but additional actions would require you to unlock the device first.

You can keep your phone locked if your query has been answered properly. If you prefer entering the whole user interface, just unlock the device using fingerprint or PIN. Once unlocked, you will get the keyboard in the popped-up state, offering seamless flow.

The Gemini app added a new “Gemini on lock screen” setting on the main preferences page. Google’s new “Gemini responses on lock screen” toggle completes the already available “Google Assistant on lock screen” option.

Notably, Google is rolling out this update to random users sequentially. You may soon notice the changes as soon as the update reaches your handset. As it’s the first deployment, you may not get responses to some basic queries, but not too long.

Similar to Google Assistant, Gemini was able to control alarms and timers, media (play/pause), and “some phone features,” like volume. As part of the “Utilities” Extension, the US tech giant is further enhancing the user experience through the Gemini app.

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