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Europe: Xiaomi finally kicked out Samsung from top spot in Q2 2021 smartphone market
After India, Samsung has started facing tough competition in yet another smartphone market i.e. Europe. Recently, Strategy Analytics published its latest report on the smartphone market of Europe, which shows Xiaomi kicked out Samsung for the first time during the second quarter (Q2 2021).
Xiaomi x Samsung Q2 2021: Europe
According to the report, by defeating all other OEMs, Xiaomi becomes the leading smartphone maker of the European smartphone market during April-June 2021 period. The company shipped the highest 12.7 million units with a 25.3% market share and an excellent 67.1% YoY growth.
Samsung’s no longer leader of Europe!
Samsung, on the other hand, the traditional market leader of Europe slipped to the second spot in Q2 2021 due to the rising popularity of Xiaomi. The Korean tech giant shipped 12 million Galaxies and recorded 24% of the total market share. At the same time, the company’s year-on-year growth decreased by 7%.
Other than Xiaomi and Samsung, Apple secured third place with 9.6 million iPhone shipments, 19.2% market share, and 15.7% year-on-year growth during the same period. However, Apple is expected to launch its new iPhone lineup in September that will help to gain the market share worldwide.
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Aside from this, Oppo landed in 4th position with 2.8 million smartphone shipments, 5.6% market share, and remarkable 180% YoY growth. Realme, in the last place on the top 5 vendors list as the company sold 1.9 million units, grabbed a 3.8% market share and had an excellent 1800% year-on-year growth.
Not Apple, Xiaomi is the biggest Samsung rival
Ben Stanton, Research Manager at Canalys said that “Xiaomi is growing its overseas business rapidly”. The company has impressively increased its shipments in various regions worldwide, which is not good news for Samsung and Apple.
Global smartphone market Q2 2021 – Highlights
In Q2 2021, the world’s smartphone shipments increased 12% as the new normal for economies and citizens started to take shape just because of the speedy rollout of the Covid-19 vaccines. A glimpse at the global market report:
- Samsung was the largest vendor with a 19% share of smartphones shipped
- Surpassing Apple, Xiaomi took second place for the first time ever, with a 17% share
- Apple slipped to third with a 14% share
- Chinese vendors such as Oppo and Vivo recorded strong growth
Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
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In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.