Business
Samsung got knocked out by Xiaomi from the top spot in Russian smartphone market
Recently, one of the popular market analysis firms, Canalys reported that India’s smartphone exports fell by 13% between Q1 and Q2 2021, to 32.4 million units, due to the second wave of COVID-19, which reduced demand.
However, its global industrial leadership could be short-lived if Xiaomi’s explosive growth is a signal. The Chinese startup was already a challenge and sometimes surpassed Samsung’s first position in India. India, the second-largest hope in the smartphone market in the world – that of India.
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According to a Russian analyzer, if that were not enough, it would appear that Samsung is now facing a losing battle in Russia. Because it is no longer a big game in the transcontinental world. It lost the article to Xiaomi last month, according to local media reports.
The strategy of Xiaomi is simple – it is focused on bringing cheap and affordable devices to market, says the report. The popular Poco brand in Russia also adopts this strategy. “Poco is focused on offering flagship features at midrange prices,” it said.
Specifically, Xiaomi now owns about a third of Russia’s smartphone market at 31.2%, while Samsung’s share stands at 29.8%. The mates are followed by Apple at 14.5% and Realme (4.6%), another producer from the Far East.
Xiaomi’s victory over Samsung also seems to be a convincing one when you see that its spinoff Poco brand managed to hold 3.8% of Russian smartphone sales in June, thus completing the product list of the world’s top five companies.
Business
Samsung leads Q3 smartphone market, Huawei’s entry haunts Apple
Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
// Source
Business
Underdog phone brand jumped 50%, Samsung and Apple lost ground
In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Business
Samsung enjoyed 2023’s last victory over Apple?
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.