Well-known market analysis firm, Counterpoint Research recently released its new report, revealing the European smartphone market data of last month. Not surprisingly, Samsung maintained its top rank with an impressive 35% market share, thanks to the Galaxy S21 series and mid-ranger Galaxy A52 and Galaxy A72.
The South Korean tech giant unveiled its latest Galaxy S21 series flagships in January this year, earlier than its previous records. As result, the company managed the lead from the starting of this year and retained the top spot from Apple in the Q1 global smartphone market.
Later on, Samsung released three mid-range A series phones – Galaxy A52, Galaxy A52 5G, and Galaxy A72. The company offers select flagship-grade features with these phones such as IP67 rating, Space Zoom, high refresh rate displays, Qualcomm’s processors at quite lesser pricing.
Coming back to the latest news, the rising phone maker, Xiaomi grabbed 21% of the total market share during the same period as it offers high-end feature phones at comparatively lesser pricing. It’s expected that the market share will increase this month as it launched the Mi 11 Ultra, which comes with many high-profile features from Xiaomi.
At the same time, Apple secured the third rank with accounting for 20% of the total market share in Europe last month. However, the US tech giant led the global smartphone market in Q4 2020 because of the massive sales of its 5G-powered iPhone 12 models.
Well, the 4th and 5th position has been grabbed by Chinese vendors OPPO and OnePlus with 6% and 2% of the total market share respectively. OPPO doing well as it achieved the top position in its local market in the first quarter by defeating the father of HarmonyOS a.k.a. Android OS cloner Huawei.
Lastly, Counterpoint Research analysts pointed out that April 2021 is the worst month for smartphone sales in Europe in the last ten years.
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Underdog phone brand jumped 50%, Samsung and Apple lost ground
In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Samsung enjoyed 2023’s last victory over Apple?
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.
Samsung Teams Up with Tech Titans for Arm’s IPO Amid Valuation Shuffle
A new report reveals that Samsung will participate as an anchor investor for Arm’s upcoming IPO after taking a conservative approach to the matter due to a perceived overvaluation and regulatory risk.
Samsung opted to make an investment in the chip designer, joining a slew of other industry players including Apple, Nvidia and Intel. Amazon, which was earlier rumored to be participating in the IPO, decided to step out.
It’s worth mentioning that the strategic investors have agreed to invest between $25 million and $100 million each. The specific amount for each company hasn’t been disclosed yet.
This means the offering price will come in between $47 and $51 per share. It makes Arm’s valuation between $50 billion and $55 billion, down from the initial estimation of $64 billion.
Arm’s IPO on Nasdaq, which is expected in September, is considered to be the biggest IPO deal of the year. The company controls a majority of the world’s application processor market, designing and licensing basic blueprints for chips.