Samsung led European smartphone market by grabbing 35% share last month
Well-known market analysis firm, Counterpoint Research recently released its new report, revealing the European smartphone market data of last month. Not surprisingly, Samsung maintained its top rank with an impressive 35% market share, thanks to the Galaxy S21 series and mid-ranger Galaxy A52 and Galaxy A72.
The South Korean tech giant unveiled its latest Galaxy S21 series flagships in January this year, earlier than its previous records. As result, the company managed the lead from the starting of this year and retained the top spot from Apple in the Q1 global smartphone market.
Later on, Samsung released three mid-range A series phones – Galaxy A52, Galaxy A52 5G, and Galaxy A72. The company offers select flagship-grade features with these phones such as IP67 rating, Space Zoom, high refresh rate displays, Qualcomm’s processors at quite lesser pricing.
Coming back to the latest news, the rising phone maker, Xiaomi grabbed 21% of the total market share during the same period as it offers high-end feature phones at comparatively lesser pricing. It’s expected that the market share will increase this month as it launched the Mi 11 Ultra, which comes with many high-profile features from Xiaomi.
At the same time, Apple secured the third rank with accounting for 20% of the total market share in Europe last month. However, the US tech giant led the global smartphone market in Q4 2020 because of the massive sales of its 5G-powered iPhone 12 models.
Well, the 4th and 5th position has been grabbed by Chinese vendors OPPO and OnePlus with 6% and 2% of the total market share respectively. OPPO doing well as it achieved the top position in its local market in the first quarter by defeating the father of HarmonyOS a.k.a. Android OS cloner Huawei.
Lastly, Counterpoint Research analysts pointed out that April 2021 is the worst month for smartphone sales in Europe in the last ten years.
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Samsung remained the king in the Q2 2024 market, but Apple and Xiaomi are getting closer. IDC market research data shows that Samsung led the worldwide smartphone market in the second quarter of the year and Chinese brands scored rapid growth.
According to IDC, Samsung sold 53.9 million devices in the second quarter. The company occupied an 18.9% market share internationally. The company has slightly improved its sales share up from 53.5 million units in the same period last year.
The data suggests that Apple ranked second in terms of global volume sales. The iPhone maker shipped 45.2 million devices in Q2, 2024. It captured a market share of 15.8%, a modest increase from 44.5 million shipments in the second quarter of last year.
Third comes Xiaomi. The Chinese brand saw massive growth in sales year over year. It had sold 42.3 million smartphones in the second quarter alone. It’s a big jump from 33.2 million units shipped in Q2 2023, becoming a potential threat to Apple and Samsung.
Apart from this, Vivo also recorded significant growth in the global market. The company’s year-over-year growth in Q2 was 21.9%, with sales listing 25.9 million units with a market share of 9.1%. The growth percentage shows that aggressive marketing and boasting competitive specs into devices is paying off.
Samsung, Apple’s game isn’t over…
Last week, Samsung launched its new foldable phones, releasing on July 24, 2024. Apple, on the other hand, is expected to launch new flagship iPhones in September. It means, Samsung will enjoy the third quarter as well. The fourth quarter might be of Apple as iPhone sales would sharply grow in the global market given the new lineup release.
Samsung is now preparing to unveil new FE products later this year, followed by the S25 series in early next year. Chinese brands are expected to debut their latest flagships in the last quarter of this year, while Google Pixel phones are also coming in August.
Samsung today announced provisional sales and profit results for the second quarter. Samsung formally announced the provisional/predicted sales and operating profit, suggesting a massive profit boom in Q2, 2024 given the AI memory semiconductor rise.
In Q2, 2024, Samsung sales provisionally increased by 2.89% and operating profit by 57.34% compared to the previous quarter thanks to AI boom. Besides, the sales climbed by 23.31% and operating profit by 1,452.24% compared to the same period last year.
The company expects sales of 74 trillion won and operating profit of 10.4 trillion won on a consolidated basis. While these results are not final, there won’t be much change in the final result when it comes out. Samsung had a pretty profitable period in the second quarter.
Samsung in Q2
- Consolidated Sales: Approximately 74 trillion Korean won
- Consolidated Operating Profit: Approximately 10.4 trillion Korean won
The Korean tech giant is currently facing yield issues in its second-generation 3nm process. The flagship Exynos processor is unlikely to be commercialized this year. It would lead the Mobile business to face additional burdens due to rising prices of Snapdragon chipsets.
Meanwhile, Samsung is focussing on HBM (high bandwidth memory) semiconductors. HBM is a key player in artificial intelligence servers and data centers. The booming AI market will directly benefit Samsung’s semiconductor business.
Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
// Source