Breaking: Beating Apple, Samsung reclaimed the crown of global smartphone market last month
Last year, Samsung remained the global leading smartphone brand with the highest market share until the third quarter. While the company lost its crown to Apple in the last quarter of 2020 due to high sales of the iPhone 12 series.
Now, an excellent news coming from South Korea hints that Samsung is on the way to reclaim the top spot in the first quarter of 2021. According to TheMorungExpress, the company snatched the top spot in the global smartphone sales in February.
Samsung reclaimed the crown in February 2021
The report shows that the Korean tech giant narrowly beat Apple on the back of the early release of the Galaxy S21 series. The company shipped 24 million phones, securing a 23.1% of market share last month while the Cupertino-based company sold 23 million units with a 22.2% market share.
It is worth mentioning that Samsung logged a market share of 15.6%, while Apple had 25.4% in January while the shipments of the former were 26% more than a year earlier, and even 12% more than the pre-pandemic levels in February 2019.
Aside from this, Chinese smartphone makers such as Xiaomi continued in third place with an 11.5% share, followed by Vivo with 10.6% and Oppo with 8.5%.
Galaxy S21 series helping Samsung to lead global market!
The early launching of the Galaxy S21 series is impressively benefitting Samsung to raise its global shipments and take over the market share of the US banned Huawei.
The market share gap between Samsung and Apple is usually about 5 percentage points in February, but due to strong sales of the US technology giant iPhone 12 series, the gap has narrowed to only 1 percentage point this time.
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Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
// Source
In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.