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Exynos is not rebranding but Dream Chip indeed exists, Samsung states
Recently, it was rumored that Samsung is going to rebrand Exynos as Dream Chip. In a recent development, it has been reported that Samsung Semiconductor disclosed Exynos is not rebranding to Dream Chip anytime soon.
In addition, the company’s semiconductor decision revealed that Dream Chip is an internal project name. Earlier, Samsung formed a Dream Team to research a chipset tailor-made for flagship Galaxy devices.
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If Dream Chip is an internal project name, the existence of a Galaxy-exclusive chipset just confirmed. However, it will take time for the company to finally commercialize the processor on Galaxy smartphones.
“All rumors regarding rebranding are not true,” Samsung Semiconductor told us in response to AndroidAuthority’s follow-up question.
Apple is targeting over 9 million OLED iPad Pro shipments this year. On May 7th, the company launched its first OLED display iPad models. South Korea’s Samsung Display and LG Display are slated to supply OLED panels for the iPad Pro 2024.
Omdia estimates this year’s OLED tablet shipments could be 12.1 million units. The volume of hybrid OLED tablets is 8.12 million units (61.7%), debuted with the Apple iPad Pro 2024. Omdia’s forecast for hybrid OLED tablet shipment of 8.12 million units is mostly iPad Pro OLED.
Recently, TrendForce predicted that this year’s OLED iPad Pro shipment to be 4.5 to 5 million units. The market research firm estimated that the price of the new iPad Pro has increased by $200, which could partially eat into the demand for the OLED iPad Pro.
There’s a major difference in figures. Do note that Omdia’s forecast is based on panels, while Trend Force’s forecast is based on finished products. TrendForce noted that OLED panel shipments could be at least 10% higher than OLED iPad Pro shipments.
Image: Apple
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Counterpoint Research published their new report on the US smartphone market. Apple still dominates the US smartphone market, while Samsung managed to score positive growth during the first quarter of the year.
According to the report, Samsung secured a 31% market share in the US in the first quarter of the year. The company achieved this growth from 27% recorded in the first quarter of last year.
Apple managed to keep its 52% share in the market in the same period. Notably, the company neither declined nor grew year over year, however, keeping the performance constant is considered praiseworthy.
Samsung and Apple are the main smartphone vendors in the United States. Thanks to the Galaxy AI induction, the Galaxy S24 flagships helped the company to bolster its market share in the country.
Motorola came third with 9% of the market share in the first quarter, up from 8% last year. Google is next, however, the chart doesn’t mention its market share. Counterpoint’s Maurice said, “Google declined in market share in Q1.”
Pay attention, the US smartphone shipments declined 8% YoY in Q1 2024, the sixth consecutive quarter showing a YoY decline. Sales of low-end shipments declined as carriers pushed for deeper 5G smartphone penetration.
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Samsung reportedly puts a break on its autonomous EV driving research project. The company’s Advanced Institute of Technology division ditched autonomous driving from its research projects. This move comes after reports emerged citing Apple stopped exploring the EV business.
BusinessKorea reports that Samsung is putting a brake on the “era of autonomous EV driving.” Rather than autonomous driving, Samsung Advanced Institute of Technology will shift development personnel to the robotics field as part of a selection and concentration strategy.
An industry insider stated, “Samsung Electronics following Apple in ceasing autonomous vehicle research appears to be due to the difficulties in technology realization and the lack of significant returns compared to investment.”
Earlier this year, Apple ditched its Apple Car development project. The company has also dissolved the Special Projects Group responsible for autonomous EV research. However, recent reports indicate Apple may reach an agreement with Rivian to continue its R&D on EVs.
Global EV makers, including Tesla, are facing scrutiny over fully autonomous driving. Elon’s EV company is under investigation by the U.S. Federal Prosecutor for “wire fraud” because of misleading consumers, and “securities fraud,” due to deceiving securities investors.
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