Samsung makes some of the best phones in the world. But lately, the smartphone company has been creating too many different models that don’t really make sense. Let’s talk about why Samsung should focus on its best phone, the Galaxy S series Ultra, instead of confusing customers with unnecessary options.

The Problem: Too Many Choices

Take the Galaxy S25 Edge, for example. It’s actually a beautiful phone – super thin at just 5.8mm and incredibly light. The camera is excellent with 200MP, and the design is stunning. But here’s the thing: most people don’t even know it exists.

Samsung didn’t do a good job telling people about this phone. What’s it for? Who should buy it? At $1,099, it costs almost as much as their top phone, the S25 Ultra, but doesn’t offer as much value. This creates confusion for customers who are trying to decide which phone to buy.

The same thing happened to Apple with its iPhone 16e. It’s supposed to be a “budget” option, but it’s still expensive, and people aren’t buying it because they don’t understand why they need it.

Reports show that the S25 Edge isn’t selling well. Samsung keeps offering deals and bonuses to try to get people interested, but it’s not working. This happens when companies make unnecessary products – customers get confused and don’t know what to choose.

What’s Working: The Ultra Success Story

While the S25 Edge struggles, the Galaxy S25 Ultra is doing amazing. This phone is Samsung’s flagship – its best and most expensive model. It has a huge 6.9-inch screen, incredible cameras, and comes with the S Pen stylus that no other phone has, YES, the stylus.

Even though it costs $1,299, people are buying it like crazy (don’t forget, you can get it for much less, thanks to offers and discounts). Samsung sold over 5 million S25 Ultra phones in just three months. That’s more than S25 and S25+ models combined! This shows that people are willing to pay more for a phone that’s clearly the best option.

The Ultra consistently ranks in the top 10 best-selling phones worldwide. It’s popular in the US, Europe, and other markets because customers know exactly what they are getting – the best Samsung phone available.

Why Focus Makes Sense

Making multiple phone models takes a lot of time, money, and effort. Instead of spreading themselves thin, Samsung should put all the energy into making the Ultra even better. Here’s what they could do:

Better Cameras: The Ultra’s cameras are already great, but they could be even better. Some users want better photos in dark places.

Longer Battery Life: The 5,000mAh battery is good, but power users always want more. Samsung could make the battery last longer or charge faster. But keep it safe, we know about the Note7.

Smarter Features: The AI features are cool but sometimes feel like gimmicks. Samsung should make them more useful for everyday tasks.

Keep the S Pen Special: The stylus is what makes the Ultra unique. Samsung should keep improving it and adding new features.

Simpler Choices: Instead of four different S-series phones, Samsung could offer just two – a regular S25 and the premium Ultra. This would make it easier for customers to choose.

Quality Over Quantity

Samsung is at its best when it focuses on making fewer, better products. The Galaxy S25 Ultra proves this – it’s a phone that doesn’t compromise and gives customers everything they want in a premium device.

Meanwhile, phones like the S25 Edge feel like experiments that don’t quite work. Samsung doesn’t need to copy what Apple does or flood the market with confusing options. By focusing on the Ultra brand, they can stay ahead of the competition.

My Take

Samsung’s next phone, the Galaxy S26 Ultra, is a chance to show what they can really do. Instead of chasing every trend or launching phones that don’t have a clear purpose, the company should double down on its flagship.

Make it faster, smarter, and more polished. Listen to what customers actually want. If Samsung focuses on what makes the Ultra special, it can keep leading the Android market for years to come.

The message is simple: sometimes less is more. By making fewer phones but making them better, Samsung can create products that customers actually want to buy.

As always, I am there to listen to your opinion on my X handle (@SamsungSWUpdate). Enjoy Sammy!

Samsung Galaxy Watch 8 series is ready to debut with a new design alongside new software features and technological upgrades over the Watch 7 models.

Every year, Samsung introduces a new pair of wearables, but its smartwatches play a key role in creating the launch anticipation. This year, the tech company has decided to give this lineup a new look that will include both square and circular shapes in one frame assembly.

Early leaks of the wearable have revealed key details, and here’s a full exploration.

A major change Galaxy Watch 8 is contributed by the square frame with round corners. The increased radius on four edges is forming a near circle perception, but each flat side is shaping the direction toward a square frame. Samsung may have changed the base layer, but the watch still carries a circular display on the top. The front view confirms this dual-layer frame composition that is different from the Watch 7 series.

Samsung Galaxy Watch 8 vs Watch 7 (Source – Evan Blass, Samsung)

This combination resembles the Galaxy Watch Ultra while maintaining a sport look. This square shape has made another notable change: The side buttons will be inline like the Ultra variant, but they’re not as rugged in the new smartwatch.

The Watch 7 series comes with a one-click quick strap release system, but the Watch 8 could adopt a dynamic lug system, given the new square shape, but it cannot be confirmed. The sensors below will be similar to the previous generation.

Samsung Galaxy Watch 8 vs Watch 7 (Source – Androidheadlines, Samsung)

Samsung Galaxy Watch 8 series will consist of two models – 40mm and 44mm. These will likely equip a 1.3-inch and 1.5-inch Super AMOLED display, respectively, featuring up to 2,000 nits of brightness for maximum visibility. These two models could use the Exynos W1000 chipset, processed with 3nm technology, which appears to be the same as last generation.

The tech company confirmed that the new watches will be pre-installed with the One UI 8 Watch operating system, bringing new health features, AI capabilities, and more.

Another interesting upgrade in the Galaxy Watch 8 series could be optimized battery life over the Watch 7, but a specific capacity cannot be confirmed. Samsung has announced that the Galaxy Watch 8 lineup will launch in the second half of the year.

Samsung has announced that RM from South Korea’s popular boy band, BTS, has been signed as a global ambassador to promote Art TVs.

RM was out of action since his mandatory military service enlistment in December 2023, for the next 18 months, accompanied by another BTS member – V. The latest signing comes after his release from the military service on June 10.

The rapper/singer is known for his appreciation for art, which includes visiting museums and a private collection of contemporary artwork. Therefore, he will participate in Samsung and promote Art TVs around the globe.

Samsung Art TVs are known for their vibrant range of art stores, a subscription-based service offering 3,500 artworks in 4K resolution. RM will be featured on the available content, including his thoughts and commentary on the selected art through the art store.

Source – Samsung

“As someone who finds deep inspiration and comfort in art, I’m honored to partner with Samsung to share my journey and love for visual creativity. Through this collaboration, I hope more people can connect with art in their everyday lives, just like I do,” said RM.

RM will make an appearance at Art Basel, an international art fair in Basel, Switzerland. He will host a session to talk about contemporary art, collection, and the cultural significance of visual storytelling. Samsung will make a compilation of its appearance at the fair and publish it exclusively on the Samsung Global Newsroom.

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Samsung has officially announced that the next generation Galaxy smartwatch  – Watch 8 series will launch with pre-installed One UI 8 Watch (Wear OS 6) operating system.

The company made this announcement after revealing One UI 8 Watch features, which improve sleep, cardiovascular health, exercise, and diet for users. This update will include the four new additions:

• Bedtime recommendation based on user lifestyle and usage patterns
• Overall health insights through vascular stress analysis during sleep
• Personalized running coach at your wrist
• Antioxidant index to measure the level of carotenoids in the skin within 5 seconds

Source – Samsung

Now bar, double-pinch access, and new watch faces are likely to land with the 8th-generation Galaxy smartwatches.

Other than these, Samsung is likely to carry some new Wear OS 6 features, including Gemini AI integration. This will replace the Google Assistant, similar to the Galaxy S25 series and other Galaxy smartphones. Gemini Actions will also debut with this watch, along with on-device AI.

The Galaxy Watch 8 series is expected to come in two sizes – 40 and 44mm, consisting of Wi-Fi and LTE variants. This year, Samsung could upgrade the Watch 8’s look.

Render suggests that the Galaxy Watch 8 will bring a square frame design, identical to the Watch Ultra. However, the display will remain circular thanks to that internal design optimization. The hardware is said to include a rotating bezel, a quick button, and two function keys on the right side.

In terms of performance, the watch will equip an Exynos W1000 3nm chipset coupled with 3GB of RAM and 64GB of storage. The 44mm will get a larger battery for extended power backup.

Samsung also announced that the One UI 8 Watch OS powered Galaxy Watch 8 series will launch in the second half of this year. This is likely to happen at the Unpacked event in July or August. However, a specific launch date is yet to be announced.

Samsung has launched the One UI 8 Watch software update for Galaxy smartwatches, bringing new health features and improvements to sleep, heart health, fitness, and wellness segments for users. The list of new One UI 8 Watch features includes:

• Bedtime Guidance
• Vascular Load
• Running Coach
• Antioxidant Index

Bedtime Guidance

This feature is helpful for users recovering from irregular sleep and other related issues. It recommends an optimal bedtime after adapting to the user’s lifestyle and sleep patterns.

To recommend bedtime, Bedtime Guidance analyzes sleep data from the past three days, including sleep pressure and circadian rhythm. One enabled, the watch will show you notifications and recommend a bedtime window.

Source – Samsung

Vascular Load

This feature helps to measure vascular load, the amount of stress on the vascular system during sleep. The vascular system circulates blood through the body to deliver oxygen and nutrients, while removing waste.

During sleep, the Galaxy Watch records details about vascular load and stress placed on the user’s vascular system. These data provide important information about sleep, exercise, and stress for maximum health and wellness.

Source – Samsung

Running Coach

Samsung has this amazing addition for those who like to run and track. Running Coach helps users to train safely for long-distance sessions like marathons with intensity optimizations, which prevents risks of injury.

With real-time guidance, the Running Coach can create a personalized training program based on the runner’s fitness level. Users have to wear the watch and take a 12-minute session. One UI 8 Watch will collect the running data and create a performance analysis, including a rating from 1 to 10.

This data is used to create a training plan for a 5k, 10k, half marathon, or full marathon. This program has a gradual progress mechanism and unlocks new level after completing the current.

Source – Samsung

Antioxidant Index

The current generation of Galaxy Watch can measure carotenoids, antioxidants in green and orange fruits and vegetables, stored in the skin. Using light-activated BioActive sensors, the Antioxidant Index feature can assess carotenoid levels in five seconds.

This feature can bring healthy habits, for example, drinking orange juice can lead to a measurable change in the index, which can motivate the user to drink similar juice to improve health vitals.

Source – Samsung

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