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Galaxy S23 seizes iPhone 14’s craze, making Samsung market leader
Samsung reclaimed its top spot in the global smartphone market, beating Apple and iPhone 14 fever with the help of the newly launched Galaxy S23 series. A new report suggests that the company jumped to the top in the worldwide market, beating its biggest rival which surpassed it in Q4, 2022.
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According to Counterpoint Research, beating Apple, Samsung accounted for 21.1 percent of the global market with a 3.5 percent point increase from the previous month in February, courtesy of the Galaxy S23 series. The iPhone maker posted a market share of 20.2 percent, with a decrease of 0.7 percent.
The worldwide smartphone market sales totaled 89.57 million units in February 2023, down 10 percent from the previous month and down 15 percent year over year, leading to a drop in sales compared to the same period of last year.
Apart from the first and second spots grabbed by Samsung and Apple, respectively, three Chinese phone makers maintained their conventional ranks including Xiaomi in third with 11.5 percent share, Oppo in fourth with 8.9 percent share, and Vivo in fifth with 8.2 percent share.
In the United States, 9.43 million units were sold, posting a decrease of 6 percent from January and a year-on-year drop of 4 percent. Europe posted 12.27 million units in sales as they slid by 2 percent from January and 22 percent from a year earlier.
The Indian smartphone market saw 10.08 million units sold in January, which resulted in a month-on-month drop of 4 percent and a year-on-year drop of 18 percent.
The effects of China’s reopening, which gave smartphone makers a lot of anticipation, were weak. In February 2023, 21.39 million smartphones were sold in the Chinese market, down 10 percent from the previous year and 28 percent from the previous month.
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On May 31, Samsung Display announced that it is accelerating its push into the premium laptop market by supplying its highest resolution 16-inch UHD+ (3840×2400) OLED screens to MSI for the Stealth 16 Mercedes-AMG Motorsport – its new gaming laptop.
MSI Laptop x Samsung Display
Collaborated with Mercedes-Benz’s performance-oriented AMG brand, the new MSI laptop boasts strong performance and portability. First unveiled at Computex Taipei 2023, the Stealth 16 Mercedes-AMG Motorsport is aimed at both the OLED laptop market and the gaming market.
Since entering the IT market in 2019, Samsung Display has collaborated with 11 global laptop brands, launching more than 100 models of OLED laptops. Omdia analysis suggests, Samsung Display’s market share in the IT OLED market, including laptops and tablets, was 76.7% based on last year’s figures.
The South Korean display manufacturer recently announced an investment of $3.1 billion (4.1 trillion won) in building an 8.6th-generation IT OLED line, officially reaffirming its expansion plan for the future IT market.
We are supplying MSI with the industry’s highest resolution laptop OLEDs so that gaming users can experience the best HDR content on OLED,” said Brad Jung, VP and head of the Mobile Display Marketing Team at Samsung’s Display business.
Counterpoint’s component research service has recently revealed that producing Galaxy S23 Ultra (256GB) variant costs Samsung around $469. The latest BoM (bill of materials) analysis reveals that the major components driving cost are the SoC, display, and camera subsystem.
Due to the Snapdragon 8 Gen 2 for Galaxy, Qualcomm’s share has increased to an all-time high after attaining design wins for the fingerprint sensor IC, key power management ICs, audio codec, RF power amplifiers, Wi-Fi + Bluetooth, GPS, and Sub-6GHz transceiver.
In addition, Samsung becomes the second-largest beneficiary, which supplied 256GB NAND flash and the 6.8-inch AMOLED display for the S23 Ultra. The company supplied a 6.8-inch AMOLED display, featuring 1750 nits of peak brightness, 120Hz adaptive refresh rate, and more.
In the camera sub-system, the design wins are shared between Samsung and Sony. Samsung supplied the 200-megapixel primary camera and the 12-megapixel selfie camera, while Sony offers the 12-megapixel Ultrawide, 10-megapixel Telephoto, and Periscope Telephoto sensors.
Other component suppliers
Silicon Mitus and Maxim are the providers of power management ICs that support the regulation of power for display and other key components.
For sensing components, STM has registered design wins related to the laser autofocus module, accelerometer, gyroscope, barometer, and touch panel controller.
The battery is packaged by Samsung and the cell is provided by ATL. The quick charging IC, which charges up to 45W, is sourced from NXP while the 15W wireless charging IC is from Convenient Power.
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Google Pixel Watch is a great option for those who neither prefer Samsung’s Galaxy Watch 5 nor Apple’s Watch Series 8. This year, Google is planning to introduce the Pixel Watch 2, a sequel to its first-gen smartwatch, which could ditch the Samsung-made Exynos processor.
According to 9to5Google sources, the Google Pixel Watch 2 will use Qualcomm’s Snapdragon W5 series processor rather than Exynos wearable SoC from Samsung. Qualcomm released the Snapdragon W5+ Gen 1 chip in July 2022, which powers the TicWatch Pro 5.
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On the other hand, the Snapdragon W5 Gen 1, which lacks Qualcomm’s co-processor is also powering some wearables manufactured by Chinese OEMs. It’s fabricated on 4nm process technology and brings four A53 cores at 1.7GHz with dual Adreno 702 GPUs (1GHz).
However, the original Google Pixel Watch’s Exynos 9110 chip is fabricated on 10nm process tech and features two Cortex-A53s cores. It was earlier rumored that the Pixel Watch 2 will have the W920 chip used in Galaxy Watch 5, but it’s not happening though.