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Galaxy S23 seizes iPhone 14’s craze, making Samsung market leader
Samsung reclaimed its top spot in the global smartphone market, beating Apple and iPhone 14 fever with the help of the newly launched Galaxy S23 series. A new report suggests that the company jumped to the top in the worldwide market, beating its biggest rival which surpassed it in Q4, 2022.
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According to Counterpoint Research, beating Apple, Samsung accounted for 21.1 percent of the global market with a 3.5 percent point increase from the previous month in February, courtesy of the Galaxy S23 series. The iPhone maker posted a market share of 20.2 percent, with a decrease of 0.7 percent.
The worldwide smartphone market sales totaled 89.57 million units in February 2023, down 10 percent from the previous month and down 15 percent year over year, leading to a drop in sales compared to the same period of last year.
Apart from the first and second spots grabbed by Samsung and Apple, respectively, three Chinese phone makers maintained their conventional ranks including Xiaomi in third with 11.5 percent share, Oppo in fourth with 8.9 percent share, and Vivo in fifth with 8.2 percent share.
In the United States, 9.43 million units were sold, posting a decrease of 6 percent from January and a year-on-year drop of 4 percent. Europe posted 12.27 million units in sales as they slid by 2 percent from January and 22 percent from a year earlier.
The Indian smartphone market saw 10.08 million units sold in January, which resulted in a month-on-month drop of 4 percent and a year-on-year drop of 18 percent.
The effects of China’s reopening, which gave smartphone makers a lot of anticipation, were weak. In February 2023, 21.39 million smartphones were sold in the Chinese market, down 10 percent from the previous year and 28 percent from the previous month.
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Samsung is expected to unveil the Galaxy S23 FE on October 4, the same day as Google Pixel 8 launch. Ahead of the debut, US pricing of Samsung’s upcoming Galaxy S23 FE has been revealed.
According to MySmartPrice report, Samsung’s Galaxy S23 FE could come with a price tag of $599 in the US. This would make it $100 more cheaper than the S21 FE, as part of promoting it as the best budget flagship of this year.
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This year’s FE smartphone doensn’t pack the same chipset as the flagship models. Rumors say that the S23 FE will be equipped with Exynos 2200 and Snapdragon 8 Gen 1 chipsets, availability country-wise.
Google’s upcoming Pixel 8 handset reportedly starts at $699. Hence, the Galaxy S23 FE’s lower starting price could help Samsung capture those consumers who don’t care too much about camera performance.
Shipments of Samsung’s Galaxy Z Flip 5 and Z Fold 5 are approximately 10% higher than last year’s models. If 7 million new products and 3 million units of legacy models are shipped this year, the number will reach 10 million units for the first time in history.
According to the info, shipments of the Galaxy Z Flip 5 and Fold 5 were found to be 8-10% higher than the shipments of their predecessors. In terms of shipment volume by model, Z Flip 5 accounts for 60-65%, and Z Fold 5 accounts for 30-35%.
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Component partners of Samsung say that the number of parts ordered for the two recent models did not change significantly or decrease slightly compared to expectations.
Earlier, it was expected that the Korean tech giant would order 12 to 13 million units of parts for the Galaxy Z Flip 5 and Fold 5 by the end of this year. However, recent reports revealed that there may be a decrease of about 1 million units.
By the end of 2023, Samsung Display is likely to supply nearly 70 million units of OLED for the iPhone 15 series to Apple. The company’s OLED volume by model is estimated to be in the low 20 million units for the iPhone 15 and 15 Plus, 9 to 10 million for Pro, and ~ 30 million for Pro Max.
Among the four iPhone 15 models, the 15 Pro Max OLED estimate, which Apple plans to produce the most, is four times higher for Samsung than for LG Display. Industry watchers say that Samsung Display’s iPhone 15 Pro Max OLED volume is in the mid-20 million units, three times that of LG Display.
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The prevailing view is that LG Display will have 15% more OLED volume than Samsung Display (9 million to early 10 million units). Those who see it differently predict that Samsung Display will secure around 20 million units of 15% OLED, which will be more than LG Display.