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Apple won the battle but Samsung won the war of 2022 smartphone market
Recently, well-known market research firm IDC published its new analysis of the 2022 global smartphone market alongside Q4. IDC analysis pointed out that global smartphone shipments declined 18.3% year over year to 300.3 million units in the fourth quarter of 2022.
Talking about full-year records, smartphone vendors shipped 1.21 billion units in 2022 with an 11.3% decline. The research shows that 2022 is the worst year for the smartphone market as it had the lowest annual shipment total since 2013 due to significantly dampened consumer demand.
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[Q4, 2022] Apple won the battle
In the fourth quarter of 2022, Apple was the world’s largest smartphone vendor with 72.3 million units shipped, and secured a whopping 24.1% market share. As compared to the same duration last year, Apple faced a decline of about 15% as shipments were 85 million units in 4Q21.
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Samsung, on the other hand, recorded a market share of 19.4% with shipments of 58.2 million smartphone units in the fourth quarter of 2022. The company’s shipments declined 15.6% compared to 4Q21, while Xiaomi, OPPO and vivo completed the top five chart with 11%, 8.4% and 7.5% of market share.
[2022] Samsung won the war
When it comes to full-year smartphone market records, Samsung was the king with highest 260.9 million units of shipment with a 21.6% share. Apple sold 226.4 million iPhones in 2022 and secured 18.8% of global market share. Both of the tech giants faced a 4% decline year-over-year.
In the first, second and third quarters of 2022, Samsung remained the largest smartphone seller in the global market. Thanks to the new iPhone 14 series, Apple got a chance to overtake the Korean tech giant in the last quarter of 2022. But, not too long, the Galaxy S23 series is going official next month to seize the whole quarter.
“We continue to witness consumer demand dwindle as refresh rates climb past 40 months in most major markets,” said Anthony Scarsella, research director with IDC’s Worldwide Quarterly Mobile Phone Tracker. “With 2022 declining more than 11% for the year, 2023 is set up to be a year of caution as vendors will rethink their portfolio of devices while channels will think twice before taking on excess inventory. However, on a positive note, consumers may find even more generous trade-in offers and promotions continuing well into 2023 as the market will think of new methods to drive upgrades and sell more devices, specifically high-end models.”
Samsung knocks all smartphone rivals off their perch, Apple too!
Another report claims Samsung Unpacked Paris will take place on July 10, 2024. A trusted news outlet highlights that Samsung will most likely launch new Galaxy products on July 10 in Paris. The products include Galaxy Ring alongside the Z Flip 6 and Z Fold 6.
According to Korea JoongAng Daily, Samsung Unpacked 2024 takes place on July 10 ahead of the Paris Olympics kicks off. The report says that the Galaxy Ring will be released after all along with new foldables including the Galaxy Z Flip 6 and Fold 6.
The report highlights that Samsung’s H2 Unpacked is about two weeks earlier than last year’s. In 2023, the company held an Unpacked event in South Korea’s Seoul on July 26. Well, Samsung hasn’t officially confirmed the event and changes might be made in the release date.
“The location and timing of Unpacked should be beneficial for Samsung, leveraging the festive vibe formed around the Olympics while getting the spotlight all by itself,” a source citing JoongAng Daily.
The report only mentions Galaxy Ring and Galaxy Z Flip 6 and Z Fold 6. However, the Galaxy Watch 7 series, Galaxy Watch FE, and Galaxy Book Edge Pro will likely launch too. Meanwhile, the debut of Ultra and FE-branded Galaxy Z Fold is uncertain due to many reasons.
Earlier, it was reported that the Galaxy Z Fold 6 features a different screen ratio than the Z Fold 5. The company has focussed on improving the usability of the cover screen as well as making the foldable handy. Radical changes aren’t coming, but a gradual upgrade is always welcomed.
Snapdragon exclusivity is another praiseworthy decision by Samsung. There will be no Exynos utilization in the next-generation foldable smartphones. The company may continue to use its in-house mobile platform on future Galaxy S flagships.
Samsung chief Jay Y. Lee (Lee Jae-yong) stated that AI must be used responsibly. During the AI Seoul Summit, Samsung’s boss stated, “It is crucial to responsibly utilize the advantages of AI technology.”
Amid the booming AI growth, Samsung is continuously enhancing products’ security. The company’s executive chairman is also concerned about minimizing the misuse of artificial intelligence technology.
Lee also said that “Globally, there must be discussions on how to minimize the misuse of AI and maximize its benefits during the innovation process.”
As Samsung is a key player internationally, maintaining consumer trust is a must. While the presence of AI stuff is increasing across Galaxy products, security, and privacy must be enhanced to prevent any kind of misuse.
Earlier, the Korean tech giant applied its security solution “Knox” to “Family Care.”. Samsung’s AI home appliances are connected through integrated SmartThings and have enhanced security to counter privacy concerns.
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OnePlus is reportedly developing two advanced privacy features. Android 15-based OxygenOS 15 is expected to bring Privacy Watermark, auto-pixelate image features. It would be interesting to see whether Samsung’s One UI 7 introduces such features.
OxygenOS 15 Photos app could bring a new “Privacy Watermark” feature. The feature description indicates that it will put a watermark on your photo, indicating it is an official document application. However, you will also have an option to customize the watermark.
Misuse of documents may not be addressed, but the watermark will enhance privacy with a native indicator. The photos may add a less visible watermark throughout the area, probably identical to what leakers paste on CAD and render images.
OxygenOS 15 would also have an enhanced Pixelate feature. The Auto Pixelate functionality will likely automatically pixelate screenshots right before sharing them with someone. Pixelate would target user details like name, date of birth, passwords, card info, and so on.
Samsung Notes app is equipped with a lot of features focussed on document privacy. The Gallery app also has a watermark feature, but users commonly use it to put device names and capture time. OnePlus-like approach should be followed by Samsung in One UI 7.