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Samsung sets master plan to increase its smartphone market share by 2022
According to the latest South Korean report of The Elec, Samsung has recently shared its 2022 smartphone shipment plans with selected suppliers. As per Samsung’s 2022 plan, the company will improve its market share by two percentage points to take its global market share to 21.9% next year.
Samsung expects smartphone sales to grow significantly next year due to the “retaliatory spending” trend on smartphones, the report said. Samsung estimates that 1.5 billion smartphone shipments will arrive in 2022 – more than 7% of figures from 2021.
The shipment plans suggest that Samsung will launch the 2022 by launching the much-delayed Samsung Galaxy S21 fan edition in January. A month later, there will be a Galaxy S22 series. Next month, in March 2022, Samsung is looking to expand its midrange A-series lineup with the Galaxy A53 and Galaxy A33.
This will be followed by the Galaxy A23 in April and the Galaxy A73 in May. Apart from these, the company also launches its M Series handsets in emerging markets such as India and Russia.
As expected, Samsung’s midrange portfolio has the highest sales, with the Galaxy A20 and A30 series alone having over 267 million units. Furthermore, the Galaxy A50 and A70 series devices are expected to have 92 million units, while the Galaxy S22 series is expected to have 33 million units.
The report also noted that Samsung faces stiff competition from Chinese rivals such as Xiaomi, Oppo and Vivo. The company’s own data show that Chinese smartphone brands will have a 43.8% market share in 2019, with Huawei having a significant share.
To capture more market share than Huawei, Samsung has planned several aggressive marketing campaigns that will result in Chinese smartphone brands losing almost 2% market share by 2022 and reducing them to 45% in the smartphone market. Samsung also predicts that Apple’s market share will fall slightly – from 17.2% in 2021 to 16.7% in 2022.
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Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
// Source
In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.