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Apple could snatch crown of Samsung’s global smartphone market in Q4 2021
Samsung is set to become the global smartphone leader in Q3 2021, with a market share of 21.2%. Though, its position is expected to decline as Apple is likely to overtake the South Korean company in 2021 Q4 due to impressive iPhone 13 sales.
According to the latest report of market research firm TrendForce, Samsung’s market share could fall below 20% by the end of the current quarter. It is expected that Samsung’s market share to fall to 19.4% in the fourth quarter of 2021.
Other than this, Apple’s market could expand to 23.2% over the same period, taking the iPhone maker to the top of the smartphone rankings. Apple could sell 25 million iPhone SE 2020 units during this period. A Chinese brand like Oppo, was third with a 13.9% market share, while Xiaomi (12.7%) and Vivo (9.8%) were fourth and fifth, respectively.
Samsung’s position may improve in Q1 2022 when the Galaxy S22 is expected to launch. The company is said to be aiming to sell at least 33 million Galaxy S22 units. The company will also launch the Galaxy S21 FE in January 2022.
The analysts predict that cumulative smartphone sales will reach 1.335 billion by 2021, which is 10 million less than preliminary estimates. Trendforce claims that smartphone shipments are down due to an ongoing chip shortage. The situation is expected to improve by the end of next year.
Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
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In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.