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Samsung wishes to take benefit of Huawei sanctions to grow its smartphone sales next year
Samsung has raised its target for next year’s global smartphone market share by 3 percentage points from this year. It continues to be the leading smartphone seller in the world. Though, the company does not want to rest on its crowns. It needs to increase his dominance at the top.
The global smartphone sales are projected to reach 1.52 billion units next year and the strategy is 21.9%. This market share target is 2.9 percent higher than the 19% market share projected this year. To this end, Samsung is said to be focused on realizing Huawei‘s sharp decline following US government sanctions.
Samsung wants to take over more of the global smartphone, especially by realizing the market share that Huawei is losing. For instance, Huawei was poised to overtake Samsung as the leading smartphone vendor. It has achieved huge growth in major markets. There are also rumors that Huawei smartphones may be officially sold in the United States.
Samsung has a global market share of 19% this year. The company expects to increase this by almost 3 percent to 21.9 percent next year. It aims to realize Huawei’s declining market share so that it can grow on its own.
Samsung estimates that global smartphone shipments will reach 1.523 billion units next year. It believes demand will increase as the world moves beyond the COVID19 pandemic and smartphone replacement cycles overlap. The other Chinese smartphone makers are expected to realize the market share that Huawei is losing outside of China.
Samsung is also planning to launch new products every month from January to May next year. The Galaxy S21 FE will first arrive in January, followed by the Galaxy S22 lineup in February. The Galaxy A33 and Galaxy A53 are expected to arrive in March, the A23 in April and the Galaxy A73 in May.
Samsung intends to produce 20 million units in its Core Galaxy A series next year. These will be its primary weapon in the fight to win more market share.
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Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
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In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.