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Samsung maintains top spot in 2Q21’s Latin American smartphone market
Recently, Counterpoint Research released its latest report, which consists of the data of the smartphone market of Latin America during the second quarter of this year (Q2 2021). As per the report, Samsung was the leading smartphone retailer in Latin America in the second quarter, although its market share fell a year ago.
The report suggests that the exports of Latin American smartphones increased by 41.8% YoY in Q2 2021 but fell 6.5% compared to the previous quarter. The demand for smartphones in the region has grown slightly but volume growth has contributed to the continued shortage of chipset and production constraints.
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The amount of most products has grown by doubling or tripling the number of YoY. Samsung is the worst hit by the crisis over its Vietnamese industry. Brazilian production also has supply problems. However, vendors and operators had accumulated something, reducing the decline in sales. But the sale was badly sold. Though, Samsung remains the leading region in the region, except Mexico and Peru.
Motorola acquired both volumes and shared them in Q2 2021. It has topped off one of the volumes lost by Samsung due to product limitations in the region. In Mexico, he became a market leader. Colombia was the only country to see a significant decline in the volume of Motorola affected by Xiaomi. It remains the second strongest player in the region.
Xiaomi saw its highest growth in the LATAM region. Its volume tripled YoY, aided by the decline of Huawei. Xiaomi is now the third-largest player in the region. Passing Samsung became the first brand in Peru, the first country for LATAM to make it a market leader. In Colombia, it remains a market leader, Samsung. But LATAM’s growth is likely to slow down due to increasing competition from other Chinese brands.
ZTE volume and sharing have increased. The brand enhances its integration with carriers. Benefits from product range limits at $100 and below with LG coming out of the mobile device market. LG still has some demand, but Samsung, Motorola, ZTE, and others are fast catching up on its volume.
Apple has declined in volume compared to the previous quarter. This is due to the typical season when its sales volume drops as it approaches a new launch. However, the best-selling American OEM model during Q2 2021 was the iPhone 11.
OPPO is the most successful among Chinese brands that entered the region last year, however. However, about 90% of its volume is concentrated in Mexico. The OPPO imports resources to LATAM, but still needs to make its mark there.
Samsung remained the king in the Q2 2024 market, but Apple and Xiaomi are getting closer. IDC market research data shows that Samsung led the worldwide smartphone market in the second quarter of the year and Chinese brands scored rapid growth.
According to IDC, Samsung sold 53.9 million devices in the second quarter. The company occupied an 18.9% market share internationally. The company has slightly improved its sales share up from 53.5 million units in the same period last year.
The data suggests that Apple ranked second in terms of global volume sales. The iPhone maker shipped 45.2 million devices in Q2, 2024. It captured a market share of 15.8%, a modest increase from 44.5 million shipments in the second quarter of last year.
Third comes Xiaomi. The Chinese brand saw massive growth in sales year over year. It had sold 42.3 million smartphones in the second quarter alone. It’s a big jump from 33.2 million units shipped in Q2 2023, becoming a potential threat to Apple and Samsung.
Apart from this, Vivo also recorded significant growth in the global market. The company’s year-over-year growth in Q2 was 21.9%, with sales listing 25.9 million units with a market share of 9.1%. The growth percentage shows that aggressive marketing and boasting competitive specs into devices is paying off.
Samsung, Apple’s game isn’t over…
Last week, Samsung launched its new foldable phones, releasing on July 24, 2024. Apple, on the other hand, is expected to launch new flagship iPhones in September. It means, Samsung will enjoy the third quarter as well. The fourth quarter might be of Apple as iPhone sales would sharply grow in the global market given the new lineup release.
Samsung is now preparing to unveil new FE products later this year, followed by the S25 series in early next year. Chinese brands are expected to debut their latest flagships in the last quarter of this year, while Google Pixel phones are also coming in August.
Samsung today announced provisional sales and profit results for the second quarter. Samsung formally announced the provisional/predicted sales and operating profit, suggesting a massive profit boom in Q2, 2024 given the AI memory semiconductor rise.
In Q2, 2024, Samsung sales provisionally increased by 2.89% and operating profit by 57.34% compared to the previous quarter thanks to AI boom. Besides, the sales climbed by 23.31% and operating profit by 1,452.24% compared to the same period last year.
The company expects sales of 74 trillion won and operating profit of 10.4 trillion won on a consolidated basis. While these results are not final, there won’t be much change in the final result when it comes out. Samsung had a pretty profitable period in the second quarter.
Samsung in Q2
- Consolidated Sales: Approximately 74 trillion Korean won
- Consolidated Operating Profit: Approximately 10.4 trillion Korean won
The Korean tech giant is currently facing yield issues in its second-generation 3nm process. The flagship Exynos processor is unlikely to be commercialized this year. It would lead the Mobile business to face additional burdens due to rising prices of Snapdragon chipsets.
Meanwhile, Samsung is focussing on HBM (high bandwidth memory) semiconductors. HBM is a key player in artificial intelligence servers and data centers. The booming AI market will directly benefit Samsung’s semiconductor business.
Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
// Source