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Samsung maintains top spot in 2Q21’s Latin American smartphone market
Recently, Counterpoint Research released its latest report, which consists of the data of the smartphone market of Latin America during the second quarter of this year (Q2 2021). As per the report, Samsung was the leading smartphone retailer in Latin America in the second quarter, although its market share fell a year ago.
The report suggests that the exports of Latin American smartphones increased by 41.8% YoY in Q2 2021 but fell 6.5% compared to the previous quarter. The demand for smartphones in the region has grown slightly but volume growth has contributed to the continued shortage of chipset and production constraints.
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The amount of most products has grown by doubling or tripling the number of YoY. Samsung is the worst hit by the crisis over its Vietnamese industry. Brazilian production also has supply problems. However, vendors and operators had accumulated something, reducing the decline in sales. But the sale was badly sold. Though, Samsung remains the leading region in the region, except Mexico and Peru.
Motorola acquired both volumes and shared them in Q2 2021. It has topped off one of the volumes lost by Samsung due to product limitations in the region. In Mexico, he became a market leader. Colombia was the only country to see a significant decline in the volume of Motorola affected by Xiaomi. It remains the second strongest player in the region.
Xiaomi saw its highest growth in the LATAM region. Its volume tripled YoY, aided by the decline of Huawei. Xiaomi is now the third-largest player in the region. Passing Samsung became the first brand in Peru, the first country for LATAM to make it a market leader. In Colombia, it remains a market leader, Samsung. But LATAM’s growth is likely to slow down due to increasing competition from other Chinese brands.
ZTE volume and sharing have increased. The brand enhances its integration with carriers. Benefits from product range limits at $100 and below with LG coming out of the mobile device market. LG still has some demand, but Samsung, Motorola, ZTE, and others are fast catching up on its volume.
Apple has declined in volume compared to the previous quarter. This is due to the typical season when its sales volume drops as it approaches a new launch. However, the best-selling American OEM model during Q2 2021 was the iPhone 11.
OPPO is the most successful among Chinese brands that entered the region last year, however. However, about 90% of its volume is concentrated in Mexico. The OPPO imports resources to LATAM, but still needs to make its mark there.
Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
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In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.