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Samsung Galaxy S22 price drop in South Korea
Samsung Galaxy S22 series hit sales of 1 million handsets in South Korea within the six weeks of release, reaching the mark two weeks earlier than its predecessor did.
Reuters reported a price drop on Samsung flagship S22, the company is pushing the price down to 549,000 won (451 US dollars) from 999,000 won (812.75 US dollars).
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The reason behind this price drop?
Consumers have complained and have filed a class-action lawsuit against the handset makers, that the company is advertising the phone as the most powerful smartphone yet. Users say that performance management software slows the performance of the premium device.
Tear down indicated that the handset lacked a cooling component called the vapor chamber, implying the increased burden on the performance management software to tackle the overheating issues.
What do the Analysts say?
Analysts say lean toward the software solution and limiting the performance of the device, the cost-cutting could be on companies agenda. This strategy has eroded companies’ reputations as innovators based on hardware strength.
Samsung’s reply –
This controversy represents that rivals are trying to blow the company’s reputation. ” The dispute will inevitably be a big hit to Samsung’s credibility,” said Lee Seung-woo at Eugene Investment and Securities.
Lee said Samsung ” is putting too much emphasis on cutting costs, which led to this unfortunate case.”
However, Samsung said it issued an update to allow users to disable the software with no risk to safety. It also said it would continue to invest to innovate in both hardware and software. Above all this Samsung is very near to selling one million units of S22 smartphones.
Counterpoint Research predicts Wear OS will lead 27% market share in 2024. The growth of Wear OS is highly powered by Samsung apart from Google and newcomers. Meanwhile, HarmonyOS is also growing in mainland China, expected to seize 61% market.
According to the report, Samsung, Google, OnePlus, OPPO, and Xiaomi will drive Wear OS volumes. In the global market, non-WatchOS shoppers prefer Wear OS, while HarmonyOS in China. Accordingly, the Wear OS share outside China will climb to 27% this year.
Samsung Galaxy Watch has a large share of the overall Wear OS market. Google is also expanding its footsteps in the segment, with the third iteration of Pixel Watch coming later this year. Rumor is that an affordable Pixel Watch 2a might also be introduced.
Don’t Miss | Roaring HarmonyOS watch growth is a potential threat to Samsung!
OnePlus recently launched its new Wear OS watch at premium pricing and long-lasting battery as a key selling point. Samsung is also expected to launch a new set of watches powered by Wear OS in the second half, pushing the growth momentum further.
Image: Counterpoint Research
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Samsung commences the “Open always wins” campaign given the 2024 Paris Olympic and Paralympic Games. Besides, the company announced the grand opening of its Olympic Rendezvous @ Samsung | Champs-Elysees 125 showcase.
The company’s ‘Open always wins’ message expresses its belief that openness enables new perspectives and infinite possibilities. As announced in January 2024, it will serve as the heart of its Paris 2024 Olympic and Paralympic programming.
Olympic rendezvous @ Samsung | Champs-Elysees 125
This showcase will take Olympic and Paralympic Games fans on an epic journey to Paris 2024 through iconic experiences. Participants will get to relive the biggest highlights of Games past with Galaxy and explore Samsung’s latest innovations like Galaxy AI.
Located at 125 Avenue des Champs-Élysées, Olympic Rendezvous @ Samsung will open its doors to the public on May 3 and run until October 31. It will be open to anyone who wants to immerse themselves in the Olympic and Paralympic Games Paris 2024.
Team Samsung Galaxy skateboarder
Samsung’s campaign launched today comes with ‘Open always wins’ to life through the stories of Team Samsung Galaxy skateboarder Aurélien Giraud (France), Para sprinter Johannes Floors (Germany), and breakdancer Sarah Bee (France).
Image: Samsung Newsroom
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Samsung will reveal the third-gen GAA applied in the 2nm (SF2) process at the VLSI Symposium 2024 BusinessKorea reports. The company will likely commence mass production based on its next-gen (2nm) fabrication process next year.
High production costs and economic downturn benefitted TSMC in 3nm products. Apple’s latest chip is fabricated on a 3 nanometer process node, while the latest Snapdragon chips still utilize 4nm tech. Meanwhile, Samsung aims for third-gen GAA to apply in the 2nm process.
Well, Taiwan’s TSMC is also targeting GAA technology for 2nm products. Faster adoption and production are expected to push Samsung Foundry to gain clients. Competitive pricing would also benefit it bringing back consumers like Qualcomm for Snapdragon.
Samsung GAA
Samsung’s GAA is a next-gen transistor technology, which regulates and amplifies or switches off the flow of current within a semiconductor. It features a redesigned transistor architecture to overcome problems like current flow in smaller semiconductors to improve power efficiency.
Image: Samsung Semiconductor Newsroom
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