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Apple challenges Samsung in South Korea by launching iPhone 13 series
Samsung currently regulates more than 70% of South Korea’s smartphone market. The company has done very well this year in its home country, especially after the launch of the Galaxy Z Flip 3 and Galaxy Z Fold 3. However, it may now face some competition as Apple finally unveiled the iPhone 13 series in Korea.
Recently, Apple unveiled the iPhone series in Malaysia, Mexico, South Korea, Thailand, and ten other countries around the world. These latest iPhones are expected to gain more popularity in South Korea as pre-orders for devices sold just nine minutes earlier this month.
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The South Korean network carriers – LG Uplus, KT, and SK Telecom – are offering the iPhone 13 series. These new smartphones have the same price as their predecessors.
The iPhone 13 Mini is priced at KRW 950,000 (about $795), while the iPhone 13 starts at KRW 1,090,000 (about $915). The iPhone 13 Pro has an initial price of KRW 1,350,000 (approximately $1,130) and the iPhone 13 Pro Max costs KRW 1,490,000 (approximately $1,245).
Although the price is higher than Samsung’s high-end phones, iPhones certainly enjoy good popularity in South Korea due to their simple user interface and good product value.
The US-based product has more than 20% of the market share in the country. Whether Apple can attract current Galaxy smartphone users with the iPhone 13 remains to be seen, with preliminary results coming out next quarter.
//Via
Apple seems to have decided to introduce its Generative AI tech this year. During the recent earnings call, Tim Cook talked about generative AI, claiming to have “advantages” that will “differentiate” Apple in the era of artificial intelligence.
Tim Cook also claimed that some “very exciting things” will be shared with customers soon. Apple’s CEO might be linking it with the yearly Developers event that takes place in June. After teasing the advancements next month, the iPhone 16 may ship with AI features.
Galaxy AI is a key reason behind Samsung’s sizzling S24 sales globally. Apple will likely sell high number of iPhone 16 models, thanks to AI’s inclusion. As the company claims, the edge over rivals would be worth watching on how previous companies have missed opportunity.
Apple is reportedly preferring on-device AI features rather than cloud-based. It’s a limited approach against Samsung, which introduced both on-device and cloud-based AI features with the Galaxy S24 series. Well, the industry is likely to benefit from Apple’s entry into the AI era.
- We continue to feel very bullish about our opportunity in generative AI. We are making significant investments and we’re looking forward to sharing some very exciting things with our customers soon.
- We believe in the transformative power and promise of AI and we believe we have advantages that will differentiate us in this new era, including Apple’s unique combination of seamless hardware, software and services integration, groundbreaking Apple silicon with our industry leading neural engines, and our unwavering focus on privacy, which underpins everything we create.
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Korea’s Samsung Display and LG Display prep to initiate Apple iPhone 16 Pro display production in the first half. The report states that Apple has reduced the bottom bezel of the display for the upcoming Pro models, which would include the iPhone 16 Pro and 16 Pro Max.
According to TheElec, Samsung Display will commence Apple iPhone 16 display production in the first half itself. While the timeline isn’t clear, it’s expected that LG Display is also striving to begin the mass production of panels for the iPhone 16 Pro lineup.
Samsung reportedly established an organization earlier this month to strengthen its Apple business. It is reported that the Border Reduction Structure (BRS) technology is applied to make the bottom bezel thinner on the iPhone 16 Pro and Pro Max models.
Samsung Display will likely produce OLED panels for all four models, including two Pro models and the other regular and Plus models. Meanwhile, LG Display plans to produce only two models, the iPhone 16 Pro and Pro Max, which require a thin bottom bezel.
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Samsung just trolled Apple over reports of faulty iPhone alarms. The company’s UK account posted the mockery Reels on Instagram, trolling Apple following reports from some iPhone users regarding the alarms problem.
It isn’t the first time Samsung is making fun of its biggest rival. The Korean tech giant doesn’t have sweet relationships with Apple’s iPhone business, as it’s the biggest rival internationally apart from the US leadership.
“Rest assured our alarms GO OFF,” the company writes (via TechRadar) in its latest meme-based Instagram post, adding in the caption: “Samsung users woke up on time today.”
Samsung has a long history of mocking Apple, which is refreshed with the latest incident. While the Instagram post doesn’t clearly mention Apple or iPhone anywhere, the subject of the meme-based post is a no-brainer.
iPhone Alarms Bug
Due to iOS setting issue, iPhone alarms are not working properly, some Apple users report. The iPhone maker acknowledged the issue saying “an issue causing some iPhone alarms to not play as expected.” The best part is the company is preparing a fix, which should be rolled out soon.
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