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Samsung along with TPG Telecom to introduce Australia’s first 5G vRAN trial on 26GHz
On July 07, 2021, Samsung announced that the company will introduce Australia’s first trial of a 5G virtual RAN (vRAN) to 26 GHz, with the help of an integrated mmWave solution for the fixed wireless and mobile services provided by TPG Telecom.
In this trial, which is the first of its kind in the country, Samsung will place its vRAN solution by TPG Telecom’s brand new Innovation lab in Glebe, New South Wales. In addition, Samsung’s new 5G mmWave product-Compact-Macro, it will be carried out in a wide range of applications.
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TPG Telecom, a leading mobile network operator in Australia, operates a number of leading mobile and internet brands in Australia including Vodafone. For this trial, Samsung will offer its own Compact Macro and vRAN solution. Samsung’s latest 5G Compact Macro integrates the baseband, radio, and antenna in a single form factor.
In addition, Samsung’s 5G vRAN on mmWave, already commercially deployed in global markets, including Korea, Japan, and the U.S, has the ability to support multi-gigabit speeds, brings efficient IT technology and benefits for transmission, while providing a 5G mobile version.
Samsung has pioneered the successful delivery of 5G end-to-end solutions including chipsets, radios, and contexts. With ongoing research and development, Samsung is leading the industry to develop 5G networks with its market-leading product from virtualized RAN and Core fully integrated into independent network solutions and AI-powered automation tools. The company currently provides network solutions to mobile phone owners who bring connections to hundreds of millions of users worldwide.
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Samsung and O2 Telefónica deployed their first 5G vRAN and Open RAN commercial site in Germany. This exciting news came right from Samsung’s Global Newsroom, making the company’s 5G vRAN solution being used in a commercial network in Germany.
Back in October 2023, both companies agreed to develop a roadmap for several tests of vRAN and Open RAN. Following the extensive trials, O2 Telefónica and Samsung are now progressing from lab to field with the launch of this first commercial site.
O2 Telefónica is working on an even more efficient network leveraging modern and advanced RAN, open interfaces, and automation capabilities. Based on open interfaces, operators can combine network components from different providers and integrate them into their network.
The Korean tech giant revealed that the site operating in Landsberg am Lech, Bavaria, providing high-performance and reliable 4G and 5G services. In the coming months, the companies will expand the vRAN and Open RAN network to 7 additional sites in the region.
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Counterpoint Research predicts Wear OS will lead 27% market share in 2024. The growth of Wear OS is highly powered by Samsung apart from Google and newcomers. Meanwhile, HarmonyOS is also growing in mainland China, expected to seize 61% market.
According to the report, Samsung, Google, OnePlus, OPPO, and Xiaomi will drive Wear OS volumes. In the global market, non-WatchOS shoppers prefer Wear OS, while HarmonyOS in China. Accordingly, the Wear OS share outside China will climb to 27% this year.
Samsung Galaxy Watch has a large share of the overall Wear OS market. Google is also expanding its footsteps in the segment, with the third iteration of Pixel Watch coming later this year. Rumor is that an affordable Pixel Watch 2a might also be introduced.
Don’t Miss | Roaring HarmonyOS watch growth is a potential threat to Samsung!
OnePlus recently launched its new Wear OS watch at premium pricing and long-lasting battery as a key selling point. Samsung is also expected to launch a new set of watches powered by Wear OS in the second half, pushing the growth momentum further.
Image: Counterpoint Research
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Samsung commences the “Open always wins” campaign given the 2024 Paris Olympic and Paralympic Games. Besides, the company announced the grand opening of its Olympic Rendezvous @ Samsung | Champs-Elysees 125 showcase.
The company’s ‘Open always wins’ message expresses its belief that openness enables new perspectives and infinite possibilities. As announced in January 2024, it will serve as the heart of its Paris 2024 Olympic and Paralympic programming.
Olympic rendezvous @ Samsung | Champs-Elysees 125
This showcase will take Olympic and Paralympic Games fans on an epic journey to Paris 2024 through iconic experiences. Participants will get to relive the biggest highlights of Games past with Galaxy and explore Samsung’s latest innovations like Galaxy AI.
Located at 125 Avenue des Champs-Élysées, Olympic Rendezvous @ Samsung will open its doors to the public on May 3 and run until October 31. It will be open to anyone who wants to immerse themselves in the Olympic and Paralympic Games Paris 2024.
Team Samsung Galaxy skateboarder
Samsung’s campaign launched today comes with ‘Open always wins’ to life through the stories of Team Samsung Galaxy skateboarder Aurélien Giraud (France), Para sprinter Johannes Floors (Germany), and breakdancer Sarah Bee (France).
Image: Samsung Newsroom
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