Xiaomi tops, Samsung remains on 2nd with 52% YoY growth in the Indian smartphone market in Q1 2021
Samsung maintained its second spot in the Indian market in terms of smartphone shipments. The company secured a remarkable 52% year-on-year growth, many thanks to the budget Galaxy M02 series and various entry-level phones, reports IDC.
Aside from this, the South Korean tech giant launched its new Galaxy A series smartphones including the Galaxy A32, Galaxy A52, Galaxy A72 as well as the Galaxy M12 from the M lineup, which gained a significant response from Indian consumers.
Furthermore, Samsung introduced its latest flagship Galaxy S21 series earlier than the routine launch period. Last year, the company had aggressively promoted its products through online platforms. Meanwhile, it has changed its strategy this year and attempted to gain share offline.
Samsung has offered its online exclusive F series through offline channels and is now launching new products through both channels. Inspired by the Galaxy S21 series and other flagship products, Samsung’s online portal has fared well and increased its contribution to Samsung’s channels.
Top 5 smartphone brands in the Indian market in Q1 2021
- Xiaomi – 4% YoY growth
- Samsung – 52% YoY growth
- vivo – 16% YoY
- realme – declined 4% YoY
- OPPO – grew 12% YoY
This brand grew 558% YoY!
Apart from the top 5 brands, former Xiaomi sub-brand POCO was the fastest-growing smartphone maker in the Indian market in the first quarter of this year. POCO registered a record 558% YoY growth because of the strong demand for POCO M3 and POCO X3 Pro.
Market Summary:
- Xiaomi
Inspired by the Redmi 9 series, Xiaomi retained the top spot in the Indian smartphone market in the first quarter of 2021 with an annual growth of 4%. Surprisingly, the Mi 10i 5G performed strongly in the mid-range segment.
- Samsung
Samsung is still the second-largest brand of smartphone shipments in India, with a 52% year-on-year growth, thanks to a focus on the budget segment and the launch of the newly launched M02 series and many other products.
- vivo
In the first quarter of 2021, Vivo grew by 16% year-over-year and maintained its third position. With the improvement in the status of COVID-19 and the resumption of offline channels in the first quarter of 2021, Vivo continues to be the leading smartphone player in the offline sector.
- realme
Realme fell 4% year-on-year in the first quarter of 2021, but managed to maintain its fourth position in the market. Besides, the Narzo 30 Pro was the cheapest 5G smartphone in the country during the same quarter.
- OPPO
OPPO grew 12% year-over-year in the first quarter of 2021 and has an 11% market share. The company will debut 5G in the first quarter of 2021, and its OPPO Reno 5 Pro 5G has a 3% market share in 5G smartphone shipments to India.
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Apple seems to have decided to introduce its Generative AI tech this year. During the recent earnings call, Tim Cook talked about generative AI, claiming to have “advantages” that will “differentiate” Apple in the era of artificial intelligence.
Tim Cook also claimed that some “very exciting things” will be shared with customers soon. Apple’s CEO might be linking it with the yearly Developers event that takes place in June. After teasing the advancements next month, the iPhone 16 may ship with AI features.
Galaxy AI is a key reason behind Samsung’s sizzling S24 sales globally. Apple will likely sell high number of iPhone 16 models, thanks to AI’s inclusion. As the company claims, the edge over rivals would be worth watching on how previous companies have missed opportunity.
Apple is reportedly preferring on-device AI features rather than cloud-based. It’s a limited approach against Samsung, which introduced both on-device and cloud-based AI features with the Galaxy S24 series. Well, the industry is likely to benefit from Apple’s entry into the AI era.
- We continue to feel very bullish about our opportunity in generative AI. We are making significant investments and we’re looking forward to sharing some very exciting things with our customers soon.
- We believe in the transformative power and promise of AI and we believe we have advantages that will differentiate us in this new era, including Apple’s unique combination of seamless hardware, software and services integration, groundbreaking Apple silicon with our industry leading neural engines, and our unwavering focus on privacy, which underpins everything we create.
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Korea’s Samsung Display and LG Display prep to initiate Apple iPhone 16 Pro display production in the first half. The report states that Apple has reduced the bottom bezel of the display for the upcoming Pro models, which would include the iPhone 16 Pro and 16 Pro Max.
According to TheElec, Samsung Display will commence Apple iPhone 16 display production in the first half itself. While the timeline isn’t clear, it’s expected that LG Display is also striving to begin the mass production of panels for the iPhone 16 Pro lineup.
Samsung reportedly established an organization earlier this month to strengthen its Apple business. It is reported that the Border Reduction Structure (BRS) technology is applied to make the bottom bezel thinner on the iPhone 16 Pro and Pro Max models.
Samsung Display will likely produce OLED panels for all four models, including two Pro models and the other regular and Plus models. Meanwhile, LG Display plans to produce only two models, the iPhone 16 Pro and Pro Max, which require a thin bottom bezel.
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Samsung just trolled Apple over reports of faulty iPhone alarms. The company’s UK account posted the mockery Reels on Instagram, trolling Apple following reports from some iPhone users regarding the alarms problem.
It isn’t the first time Samsung is making fun of its biggest rival. The Korean tech giant doesn’t have sweet relationships with Apple’s iPhone business, as it’s the biggest rival internationally apart from the US leadership.
“Rest assured our alarms GO OFF,” the company writes (via TechRadar) in its latest meme-based Instagram post, adding in the caption: “Samsung users woke up on time today.”
Samsung has a long history of mocking Apple, which is refreshed with the latest incident. While the Instagram post doesn’t clearly mention Apple or iPhone anywhere, the subject of the meme-based post is a no-brainer.
iPhone Alarms Bug
Due to iOS setting issue, iPhone alarms are not working properly, some Apple users report. The iPhone maker acknowledged the issue saying “an issue causing some iPhone alarms to not play as expected.” The best part is the company is preparing a fix, which should be rolled out soon.
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