Samsung has announced strong sales for its new foldable smartphones, the Galaxy Z Fold 8 and Galaxy Z Fold 8 Ultra. The company said sales of both phones have increased by 50% in Europe compared with the Galaxy Z Fold 7 after its launch.

This growth shows that more people are becoming interested in foldable phones. Samsung says its new phones are attracting both Samsung users and people who use other brands.

The company said that 20% of Galaxy Z Flip 8 buyers came from other smartphone brands. For many of them, the Galaxy Z Flip 8 was their first foldable phone. This shows that more people are now ready to try this new type of smartphone.

Samsung also reported that the number of people moving from the Galaxy Z Flip series to the Galaxy Z Fold8 has tripled compared with the Galaxy Z Fold 7. The Fold 8 offers a larger screen, which can be useful for work, watching videos, gaming and other activities.

Samsung also saw a 60% increase in iPhone users switching to the Galaxy Z Fold 8 Ultra, Galaxy Z Fold 8 or Galaxy Z Flip 8 compared with the previous generation.

Samsung believes that different people want different things from their phones. Some prefer a small and easy-to-carry phone, while others want a large screen for work and entertainment.

The company has been developing foldable phones for eight generations and has used feedback from millions of users to improve them. Samsung plans to continue improving its foldable technology and bring it to more customers.

Samsung has sent a clear message to Apple just hours before Apple’s big event on September 9, 2026. Samsung posted a new video, “Welcome to Foldables.” The video appears to be a message for Apple, which is expected to launch its first foldable iPhone.

The company used the video to show its latest foldable phones. These include the Galaxy Z Flip 8, Galaxy Z Fold 8 and Galaxy Z Fold 8 Ultra. The Galaxy Z Fold 8 could be the biggest competitor to Apple’s new foldable phone.

Apple’s first foldable iPhone is rumored to be called the iPhone Duo. Reports suggest that it could cost around $2,000. This would make it about $100 more expensive than the Galaxy Z Fold 8. There are also rumors that Apple’s foldable phone could support a stylus.

Samsung has much more experience with foldable phones than Apple. The company launched its first foldable phone in 2019. Since then, Samsung has released several new foldable models and has continued to improve the technology.

The timing of Samsung’s video is interesting because Apple’s event is taking place on the same day. Samsung seems to be reminding customers that it has been making foldable phones for many years, while Apple is only now entering the market.

Samsung is already offering discounts on some Galaxy Z Fold 8 and Fold 8 Ultra models in the US. After years of leading the foldable phone market, Samsung now has a new challenge. Apple is finally ready to enter the game.

On September 8, 2026, Samsung released the latest security patch details and a revised software rollout roadmap for Galaxy devices. If you own a Galaxy phone, foldable, or tablet, this page is important to check the update frequency.

The South Korean tech giant shares its roadmap in two segments: Monthly and Quarterly. Flagship devices receive monthly updates, while others get them quarterly.

Here’s the comparison between August 2026 and September 2026 lists.

Category-shift (moved between Monthly and Quarterly)

Monthly → Quarterly

• Galaxy Z Fold 4 (was Monthly in August, now Quarterly in September)
• Galaxy Z Flip 4 (was Monthly in August, now Quarterly in September)

Additions

Monthly Devices

• Galaxy S26 FE (new in S Series)

Quarterly Devices

• Galaxy F70 Pro 5G (F Series, new)

Removals

Quarterly Devices

• Galaxy Z Fold 3 5G (removed; replaced in the lineup by Z Fold4 moving down from Monthly)
• Galaxy Z Flip 3 5G (removed; replaced by Z Flip4 moving down from Monthly)
• Galaxy M13 5G (removed from M Series)
• Galaxy F13 (removed from F Series)

Here’s the latest update frequency schedule released on September 8, 2026.

The upcoming Exynos 2700 chip could become an important tool for Samsung Electronics as it tries to improve the performance of its non-memory semiconductor businesses while keeping Galaxy S27 production costs under control.

Samsung has already taken a major step by bringing its in-house Exynos 2600 to the Galaxy S26 and building it using its 2nm GAA process. The company is now expected to continue that strategy with the Exynos 2700 and increase its presence across the Galaxy S27 series.

A boost for Samsung’s semiconductor business

The first advantage is greater utilization of Samsung’s own semiconductor capabilities. System LSI develops the Exynos platform, while Samsung Foundry manufactures it.

A larger Exynos 2700 order would therefore create additional demand for both the chip design business and advanced-node manufacturing capacity.

• Samsung Exynos 2700 die shot gives first look at Galaxy S27 chip

Image via

Keeping Galaxy S27 costs under control

The second advantage sits inside Samsung’s mobile business. By using more Exynos chips, Samsung can reduce its dependence on external AP suppliers (mainly Qualcomm) and potentially lower the component cost of Galaxy devices.

Qualcomm has raised costs of its flagship Snapdragon SoCs amid a memory crunch. Since component costs are already up, the additional cost burden from Qualcomm’s side will put intense pressure on Samsung’s profit generation.

• Samsung Galaxy S27 Ultra might launch with Exynos 2700 chip in some countries

If the chip performs well and secures a larger share of the Galaxy S27 lineup, Samsung could improve Foundry utilization while giving its MX division greater control over one of the most expensive components inside its flagship phones.

Samsung is sharing a few practical tips to help Galaxy Z Fold 8 users get better results from My FanCam, one of the more interesting video features introduced with the company’s latest foldable lineup.

How to get better My FanCam results

My FanCam uses on-device AI to identify and follow a selected person throughout a video. That makes it particularly useful for concert recordings, family events, school performances, sports footage, and other situations where several people appear in the same frame.

For the best results, Samsung recommends recording at a higher resolution and leaving some extra space around the subject. A slightly wider composition gives the feature more room to keep the selected person within the crop as they move.

The moment you choose for subject selection also matters. Picking a frame where the person is clearly visible, with minimal overlap from others, gives the AI a better starting point. Their face, upper body, or full body should ideally be visible.

One of the feature’s biggest advantages is that it doesn’t require you to record specifically for My FanCam. Existing videos can also be used, including older concert clips, travel memories, family recordings, and other footage.

That means users can concentrate on recording the overall event rather than constantly keeping one person centered. A tripod recording can even be turned into a personal highlight video afterward.

My FanCam also processes footage directly on the device, rather than relying on a separate server. Samsung has optimized the AI processing to balance tracking accuracy with processing time, heat, and battery consumption.

For Galaxy Z Fold 8 owners, the result is a simpler way to turn ordinary footage into a more focused video without manually tracking and cropping the subject frame by frame. These Samsung My FanCam tips should help users get more consistent results, especially with busy scenes and moving subjects.