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Samsung speeds up XR device development, uses Google’s OS and Qualcomm’s Chip
As Apple unveiled the VisionPro earlier this month, Samsung has accelerated its efforts to develop a new XR device, with an aim to release it as early as this year. The upcoming Samsung XR device would be equipped with OS by Google and a chipset by Qualcomm.
The report indicates that Samsung is focusing on AR glasses instead of VR headsets. It enhances connectivity with Galaxy devices such as smartphones, watches, and buds, and even possibly with its smart home platform SmartThings.
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It’s most likely that Samsung’s AR glasses could be called Galaxy Glasses and Galaxy Space. The XR market is expected to grow rapidly as Meta has also unveiled its new VR headset “Quest 3” a few days prior to Apple’s VisionPro unveiling.
During the Galaxy S23 Unpacked, Samsung confirmed that it has partnered with industry giants for XR. Qualcomm, which is strong in chipsets, Samsung, with strength in displays including sensor views and products, and Google, a strong player in OS and services, will join forces to create a proper ecosystem.
Industry insiders see that a new era of the XR ecosystem will open in the first half of next year when Samsung and Apple set foot in the market. Participation of major players will spark competition for innovation although the products are somewhat highly priced and are still uncomfortable to wear.
The world’s attention is focused on the XR ecosystem that will be created by Samsung Electronics Co., the South Korean rival of global tech giant Apple Inc., in partnership with Google Inc. and Qualcomm Inc. after Apple kicked off a new wave of the XR market with its mixed reality (MR) headset Vision Pro.
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Google Pixel 10 series will likely use 3nm Tensor G5 made by TSMC. The company is swiftly working to switch the Tensor producer for the next-gen SoC. Starting with the Tensor G1, Samsung has been fabricating Pixel-exclusive chips.
BusinessKorea reports that Google is likely to switch Tensor G5 production from Samsung to TSMC next year. The report suggests that the Tensor G5 will be used in the Pixel 10 series and is expected to be produced using TSMC’s 3nm process.
Samsung retained Google for the production of the Tensor G4 processor last year. Recent developments suggest that the Tensor G5 would not be produced at Samsung Foundry as a switch to Taiwan’s TSMC is highly likely.
Google and TSMC have entered the full-scale mass production phase of the Tensor G5. Despite utilizing its own developed Tensor, Google’s Pixel phones have always been criticized for performance and efficiency issues.
“TSMC has gained an advantage over Samsung in the 3nm process.”
In a situation where Samsung urgently needs to secure Foundry clients, losing Google to TSMC could disrupt its order strategy. Samsung Elec is also considering solely using Snapdragon 8 Gen 4 which would also benefit TSMC.
Samsung Foundry’s low yield rate is the biggest reason for Google to opt for TSMC. Exynos 2500 is already facing release uncertainty, and the departure of Google would significantly harm Samsung Foundry’s Mobile AP business.
Beyond Tensor G5, Google is rumored to produce Tensor G6 using TSMC’s 2nm process. It will be a huge leap in the Pixel segment’s AP strategy. Pixel 11 may be the early entry to ship with a 2nm process-based chipset variant.
Samsung received recognition for its design excellence at the IDEA (International Design Excellence Awards) 2024. The accolades include two Gold (one for Galaxy AI UX), one Silver, and two Bronze awards, as well as 40 Finalists.
Interpreter defies language barriers, Live Translate automatically translates voice calls, Note Assist enables users to create intelligent summaries of their notes, Browsing Assist allows them to summarize and translate webpages and Chat Assist lets them text in the language in which they’re most comfortable.
IDEA 2024 awards serve as an important validation of Samsung’s design commitment. The company was recognized for its excellence in design centered on consumer lifestyles and experiences.
“As we move forward, we’ll maintain a keen focus on developing innovative designs that both enrich the lives of our users and also stay true to each product’s essence.” – TM Roh.
Galaxy AI UX brings meaningful intelligence to enhance every part of life, especially by enabling seamless communication anywhere, anytime. IDEA 2024’s Gold award reiterates Galaxy AI is a quite special suite of AI functionalities.
The company’s design reflects its changing values and innovative technology. IDEA is one of the world’s most prestigious design awards programs. Winning the Gold award for Galaxy AI UX is a great milestone, solidifying consumer satisfaction.
Pixel 9’s AI Magic Editor features could be coming to older models through Google Photos. The company seemingly working to optimize two new Magic Editor features called Auto Frame and Reimagine for older Pixel phones.
AndroidAuthority reports that Pixel 9’s AI-powered Auto Frame and Reimagine features could come to Pixel 6, Pixel 7, and Pixel 8 series with Google Photos update. This surprising info was discovered right under the codes and strings of Google Photos APK.
Code and strings related to the Pixel 9’s Reimagine and Auto Frame appearing in the Google Photos app for Pixel 6 to Pixel 8. It’s a clear indication that the US tech giant plans to roll out Pixel 9 features across Tensor-powered models.
Google’s new Pixel 9 introduces cool camera features such as Add Me, Video Boost with Night Sight, and more. The company has a habit of expanding newly added features with select older models that fulfill hardware requirements.
The new Magic Editor’s Auto Frame automatically frames your chosen subject, even if that requires expanding the image using AI. Whereas Reimagine lets you change backgrounds with the power of generative artificial intelligence.
Google Photos could add these new features in a future Feature Drop. The company may also expand the new additions to all Android phones through a Google One subscription, the same way Pixel 8’s Magic Editor rolled out earlier.