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Samsung Shows Off Galaxy S23 Ultra Camera Supremacy On Streets Of London
Samsung’s latest flagship device, the Galaxy S23 Ultra, is equipped with a 200-megapixel camera, one of the most advanced products in the world. To show the true performance and detail of the ISOCELL camera used in Galaxy S23 Ultra, Samsung took to the streets of London, England.
An amazing 200-megapixel photo was featured on one of Europe’s biggest billboards. The company captured the behind-the-scenes story of the event and the lively atmosphere of the scene in a video. To realize camera supremacy, Samsung installed Galaxy S23 Ultra in an old photo booth on the streets of London.
After capturing an amazing moment using the camera’s 200-megapixel ISOCELL HP2 image sensor, the photo was transmitted to a large screen to show that more pixels create truly amazing detail. Ran Chae of Global Marcom team at Samsung DS Division explained:
“We took the 200MP photos captured in the booth and posted them up on London’s enormous Piccadilly Circus billboard that reaches nearly 700 inches in height, and then zoomed in about 8.5x to show that the photo quality in every pixel remains true to life even when dramatically zoomed in.”
The event was attended by the general public and over 100 content creators representing diverse communities across the UK. They took photos at the photo booth using the ISOCELL HP2 image sensor, and the ultra-high-resolution photos were displayed on the iconic Piccadilly billboard screen.
More than 200 people visited over two days and over 800 pictures were taken. Samsung’s event, where ultra-high-resolution photos are posted on a large electronic display board, drew enthusiastic participation from people around the world.
Content creators in the US, India, China, and Germany captured their images and landscapes beautifully, and those photos were also vividly posted on Billboard. In addition, Samsung held a photo contest for Galaxy S23 Ultra users in the US and the UK, generating great interest on social media.
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Counterpoint Research predicts Wear OS will lead 27% market share in 2024. The growth of Wear OS is highly powered by Samsung apart from Google and newcomers. Meanwhile, HarmonyOS is also growing in mainland China, expected to seize 61% market.
According to the report, Samsung, Google, OnePlus, OPPO, and Xiaomi will drive Wear OS volumes. In the global market, non-WatchOS shoppers prefer Wear OS, while HarmonyOS in China. Accordingly, the Wear OS share outside China will climb to 27% this year.
Samsung Galaxy Watch has a large share of the overall Wear OS market. Google is also expanding its footsteps in the segment, with the third iteration of Pixel Watch coming later this year. Rumor is that an affordable Pixel Watch 2a might also be introduced.
Don’t Miss | Roaring HarmonyOS watch growth is a potential threat to Samsung!
OnePlus recently launched its new Wear OS watch at premium pricing and long-lasting battery as a key selling point. Samsung is also expected to launch a new set of watches powered by Wear OS in the second half, pushing the growth momentum further.
Image: Counterpoint Research
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Samsung commences the “Open always wins” campaign given the 2024 Paris Olympic and Paralympic Games. Besides, the company announced the grand opening of its Olympic Rendezvous @ Samsung | Champs-Elysees 125 showcase.
The company’s ‘Open always wins’ message expresses its belief that openness enables new perspectives and infinite possibilities. As announced in January 2024, it will serve as the heart of its Paris 2024 Olympic and Paralympic programming.
Olympic rendezvous @ Samsung | Champs-Elysees 125
This showcase will take Olympic and Paralympic Games fans on an epic journey to Paris 2024 through iconic experiences. Participants will get to relive the biggest highlights of Games past with Galaxy and explore Samsung’s latest innovations like Galaxy AI.
Located at 125 Avenue des Champs-Élysées, Olympic Rendezvous @ Samsung will open its doors to the public on May 3 and run until October 31. It will be open to anyone who wants to immerse themselves in the Olympic and Paralympic Games Paris 2024.
Team Samsung Galaxy skateboarder
Samsung’s campaign launched today comes with ‘Open always wins’ to life through the stories of Team Samsung Galaxy skateboarder Aurélien Giraud (France), Para sprinter Johannes Floors (Germany), and breakdancer Sarah Bee (France).
Image: Samsung Newsroom
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Samsung will reveal the third-gen GAA applied in the 2nm (SF2) process at the VLSI Symposium 2024 BusinessKorea reports. The company will likely commence mass production based on its next-gen (2nm) fabrication process next year.
High production costs and economic downturn benefitted TSMC in 3nm products. Apple’s latest chip is fabricated on a 3 nanometer process node, while the latest Snapdragon chips still utilize 4nm tech. Meanwhile, Samsung aims for third-gen GAA to apply in the 2nm process.
Well, Taiwan’s TSMC is also targeting GAA technology for 2nm products. Faster adoption and production are expected to push Samsung Foundry to gain clients. Competitive pricing would also benefit it bringing back consumers like Qualcomm for Snapdragon.
Samsung GAA
Samsung’s GAA is a next-gen transistor technology, which regulates and amplifies or switches off the flow of current within a semiconductor. It features a redesigned transistor architecture to overcome problems like current flow in smaller semiconductors to improve power efficiency.
Image: Samsung Semiconductor Newsroom
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