Samsung’s latest flagship device, the Galaxy S23 Ultra, is equipped with a 200-megapixel camera, one of the most advanced products in the world. To show the true performance and detail of the ISOCELL camera used in Galaxy S23 Ultra, Samsung took to the streets of London, England.
An amazing 200-megapixel photo was featured on one of Europe’s biggest billboards. The company captured the behind-the-scenes story of the event and the lively atmosphere of the scene in a video. To realize camera supremacy, Samsung installed Galaxy S23 Ultra in an old photo booth on the streets of London.
After capturing an amazing moment using the camera’s 200-megapixel ISOCELL HP2 image sensor, the photo was transmitted to a large screen to show that more pixels create truly amazing detail. Ran Chae of Global Marcom team at Samsung DS Division explained:
“We took the 200MP photos captured in the booth and posted them up on London’s enormous Piccadilly Circus billboard that reaches nearly 700 inches in height, and then zoomed in about 8.5x to show that the photo quality in every pixel remains true to life even when dramatically zoomed in.”
The event was attended by the general public and over 100 content creators representing diverse communities across the UK. They took photos at the photo booth using the ISOCELL HP2 image sensor, and the ultra-high-resolution photos were displayed on the iconic Piccadilly billboard screen.
More than 200 people visited over two days and over 800 pictures were taken. Samsung’s event, where ultra-high-resolution photos are posted on a large electronic display board, drew enthusiastic participation from people around the world.
Content creators in the US, India, China, and Germany captured their images and landscapes beautifully, and those photos were also vividly posted on Billboard. In addition, Samsung held a photo contest for Galaxy S23 Ultra users in the US and the UK, generating great interest on social media.
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Samsung and other Korean giants stumble as global economy slows
Due to sluggish chip and energy sectors amid a global economic slowdown, South Korea’s major companies performed far worse than their US counterparts in the first half of 2023.
According to FKI report, South Korea’s top 100 nonfinancial firms listed on the main local bourse saw their combined sales edge up 0.3 percent on-year to $746.3 billion in the January-June period.
Samsung saw its sales, operating profit, and net profit dip 21.5%, 95.4% and 86.9% on-year, respectively. Comparable figures of its US counterpart, Apple, dropped 4.2%, 10% and 9.2%.
The FKI stressed the need for South Korean big businesses to establish stable profit sources as they remain more vulnerable to external shocks than big U.S. companies.
The combined operating profit of the Korean companies tumbled 63.4 percent on-year to $24.8 billion won in the six-month period, while that of the U.S. corporations shrank 3.9 percent to $638.5 billion.
Biased camera ranking puts iPhone 15 Pro Max 2nd and Galaxy S23 Ultra 15th: DXOMARK vs Practical Triumph
Camera evaluation firm DXOMARK has recently published its Apple iPhone 15 Pro Max review. In the global ranking, Apple’s hottest (LOL!) iPhone is listed second, after Huawei’s P60 Pro, while the real winner – Samsung’s Galaxy S23 Ultra is 15th.
The new iPhone 15 Pro Max comes with a 40-megapixel primary, a 12-megapixel ultrawide, and a 12-megapixel telephoto camera. Besides, the A17 Pro chipset gives a further boost to the device, enhancing the camera capabilities and photography skills.
DXOMARK blessed the iPhone 15 Pro Max with 154 points and praised vivid brightness and contrast, accurate exposure, pleasant and natural color rendering, and skin tones, excellent detail in bright light, fast and accurate autofocus, and effective video stabilization.
iPhone 15 Pro Max Camera Specs
- 48MP sensor, 2.44µm quad pixels, 24mm equivalent f/1.78-aperture lens, Dual Pixel AF, OIS
- 12MP sensor, 13mm equivalent f/2.2-aperture lens, Dual Pixel AF
- 12MP sensor, 1.12µm pixels, 120 mm equivalent f/2.8-aperture lens, Dual Pixel AF
At the same time, reviewers listed some cons of the latest Apple phone such as noise in low-light photos, unwanted artifacts, including flare, ghosting, and aliasing, slightly limited dynamic range in photos, and inconsistent detail across all zoom ranges.
Galaxy S23 Ultra secured 140 points, and no one cared about DXOMARK numbers. The device is equipped with 200-megapixel primary, 12-megapixel ultrawide and a dual 10-megapixel telephoto sensor setup. In practical, S23 Ultra is miles ahead of the iPhone in overall capabilities and use of technologies.
Galaxy S23 Ultra Camera Specs
- 200MP 1/1.3″ sensor, 0.6 μm pixels, f/1.7-aperture lens, PDAF, AF, OIS
- 12MP 1/2.55″ sensor, 1.4 μm pixels, f/2.2-aperture lens, PDAF, AF, OIS
- 10MP 1/3.52″ sensor, 1.12 μm pixels, f/2.4-aperture lens, PDAF, OIS, 3x optical zoom
- 10MP 1/3.52″ sensor, 1.12 μm pixels, f/4.9-aperture lens, PDAF, OIS, 10x optical zoom
Samsung’s Attempt to Ease Galaxy Browser Defaults Thwarted by Google
Samsung has reportedly tried to make changes in the Galaxy smartphones’ internet browsers design, as part of making it easier to pick the preferred Seach Engine (browser) as default. The company ultimately backed down as Google reminded it about the breach of the agreement.
According to WallStreetJournal, Samsung had attempted to tweak the way of altering the default Galaxy Browser (search engine) for consumer convenience. Meanwhile, Google had opposed the move and emphasized to Samsung that such a move would be a breach of the agreement.
In the past, it was rumored that the South Korean tech giant was considering Microsoft’s ChatGPT-powered Bing as the default search engine on Galaxy devices. However, Google assured it to enhance the search engine as well as bring AI capabilities for competition.
Samsung x Microsoft
ChatGPT to power Samsung AI Chatbot: Samsung’s Strategic Leap into AI Development with Microsoft
According to a recent report from Korean media outlet, Samsung is developing a “Samsung AI Chatbot” that will assist with tasks such as translation and document summarization using the Large Language Model (LLM) developed by OpenAI.
Edaily disclosed that the company is using Microsoft’s “Azure OpenAI Service” to create an AI chatbot for work assistance to be used within the company. If Samsung tries to develop its own generative AI using OpenAI’s LLM, it must use MS Azure Cloud.
- Samsung Electronics is known to have linked OpenAI’s LLM to this service and is undergoing a technology verification (PoC) process.