Opinion
Samsung 4+5 strategy meets today’s demands of consumers
Tech industry is currently facing a global downturn, forcing companies to shut down businesses in hopeless markets. Promotion no longer remains the only way to sell more smartphones as consumers start comparing products on different aspects; reliability, security and software support.
Samsung, unquestionably meets the demands of consumers, thanks to its 4+5 strategy, ensuring longer Android OS and security updates support. The company is the biggest Android seller in the world, and of course leads the market too, beating rivals like Apple.
Since the Samsung 4+5 strategy still lags behind Apple, when it comes to software support, it is record-breaking in the Android segment. As vendors stop including pre-built charging adapters to reduce e-waste, the EU also mandated longer software support so consumers can keep using a phone longer.
“At Samsung, you get not 1, not 2, not 3, but 4 times Android OS updates. And 5 years is a long time, so your palm-sized pal will be in good hands with new regular security patches.”
Software updates play a key role in continuing great smartphone experiences, as well as the releases come with new features and optimization. Android is open source and gets packed with numerous flaws, Google patches them through security releases every month.
Accordingly, Samsung rolls out monthly patches to a large number of Galaxy devices, which ensures the most reliable system and user data protection. Android OS usually gets a new version in the second half of every year, bringing new useful features and life-saving tools to consumers.
Samsung, with its amazing One UI, dominated the Android market. The custom skin is neat, clean, and intuitive, ensuring smoother and more stunning experiences on Galaxy smartphones and tablets. Google introduces 1 each year, but Samsung utilizes it thrice (x.0/x.1/x.1.1), cool enough?
Until the second half of 2020, Samsung supplied two OS updates to all Galaxy devices. Later, the company raised the bar of software and reached up to 3, matching the Android maker. With the S22 launch, the Korean tech giant promised to bring up to 4 OS and 5 years of patches to select Galaxy models.
Samsung replicated Google’s promise of Android updates, but the plus point is that mid-range and budget Galaxy phones are eligible for at least four major OS upgrades. The upcoming Galaxy Z Flip 6 and Z Fold 6 will also be honored with 7 major Android updates.
The Korean tech giant offers the longest software update support in the Android industry. Google’s OS update promise starts from the Pixel 8 series. While mid-range and budget Samsung phones get four Android updates, the premium Galaxy Z Flip 6 and Z Fold 6 will get 7.
Earlier this year, Samsung launched the Galaxy S24 series smartphones. The lineup is guaranteed for at least seven OS upgrades. The strategy was earlier expected to be applied to Galaxy A55, but the company kept it limited to the flagship phones.
Samsung doesn’t officially consider Galaxy Z as flagship lineup, but it’s the most premium segment. All the novelties that Galaxy S receives also come to foldable phones. Therefore, it’s certain that the company will support its upcoming Galaxy Z phones for 7 years.
Will they survive 7 years?
Sporting a foldable display entirely ends the discussion of longevity. Besides, the pre-applied screen protection film starts to damage within a year of normal usage. Samsung’s innovative foldables are available internationally but support isn’t.
Samsung Care+ plan is also offered by the phone maker for additional protection. However, it still requires the owner to pay the processing fee, which isn’t considerable. Also, the Care+ plan doesn’t cover the Samsung-slapped screen protector film.
So if the Korean phone maker is willing for longer software support, it should rather offer a two-year replacement guarantee on manufacture defects. It would push consumers to prefer foldable phones as they won’t have to worry about display concerns.
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When it comes to Android updates, Samsung is leading the Android world. However, this could be the last day of Samsung’s leadership as Google is expected to double up its current Android updates support for Pixel smartphones launching today.
2020 was a remarkable year in Samsung’s history when the company extended Android updates support from two years to three. A few months later, the company extended the security support as well, totaling it to four years for flagship Galaxy devices.
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In 2022, Samsung launched the Galaxy S22 series, which offers four generations of OS upgrades. In its announcement, the company listed all flagships launched in 2021 and later along with select Galaxy A series smartphones for 4 OS and 5 years of security patches.
With this decision, the South Korean tech giant surpassed Google’s support policy, which owns Android. To be noted, Tensor-powered Pixel smartphones come with three years of Android and five years of monthly security updates support.
Today, Google will launch the Pixel 8 and Pixel 8 Pro smartphones. And as per the leaks, both phones will offer up to 7 years of software support, surpassing the longest support provided by Apple to its iPhones. Pixel 8 and later might be eligible for 7 major OS upgrades, which sounds a bit confusing.
There are speculations that there will be five major OS versions and 7 years of regular security patches and quarterly Pixel Feature Drops for the latest flagship smartphones. If it happens, it will force other Android vendors to further extend their support.
While Pixel phones are limited to support 3 major OS versions, Samsung is offering 4 generations of OS upgrades to cheaper Galaxy devices that costs approx $249. Samsung won’t take too long to beat Google yet again in terms of software support.
Let’s see, what Google has to offer to the Android world!
After One UI 5.1, we started hearing a lot of news, leaks, and rumors about the upcoming One UI 6. Recently, Samsung has also started releasing One UI 6.0 support for stock apps, starting with the Calculator app.
Looking at all this, we can expect that Samsung will provide this support to more apps in the future too. But the question is, why is Samsung providing One UI 6.0 support to its stocks apps before the official release? If you are thinking that by getting their support, you will get some new features in your apps, then it is not only the reason.
Samsung One UI 6.0 support can also bring new features for apps, but the main reason for this is something else. But what? The answer is that Samsung is going to release a new One UI update in the coming weeks or months and the company aims to make its stock apps compatible with that accordingly. Once the app is supported, the app will not stop working or get crash whenever the company releases that update for the smartphone.
A recent report revealed that Samsung’s stable Android 14 update will be available in October. This is the same time frame as last year’s UI rollout, with the latest Galaxy S lineup being the first to secure it. Meanwhile, beta activity is seeing an early start if everything goes as planned by the internals.
Still, for the time being, we can consider this information as a pinch of salt as the company has not yet announced any official timeline for One UI 6.0.
Samsung confirms One UI 6 and Good Lock features finding underway