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Samsung Galaxy S23 series creators reveal design story
Launched back on February 1st, the Samsung Galaxy S23, Galaxy S23 Plus, and Galaxy S23 Ultra offer a premium smartphone experience to consumers. Recently, Samsung Newsroom talked to the creators of the Galaxy S23 series to get to know the design story.
Here’s how the Samsung Galaxy S23 series’ distinct design came about:
Design theme – “Create the Essentials”
If too many unnecessary details are incorporated, resources can be wasted during the production process, so Samsung Galaxy S23 creators decided to retain only the bare essential design features, based on the true identity of the device.
The Samsung Galaxy S series is a product lineup built on the true essence of what premium design can be. For the Galaxy S23 series, we deliberated extensively on what elements would not only make for a great design but also how they would impact the world at large.
Signature design
Vanilla and Plus Galaxy S23 variants introduce thin bezels that are slim and balanced on all sides for users to better focus on their screens, while a curved metal frame both protects the screen and provides the user with a comfortable grip.
Adding to this, the camera contour cut design seen on the last year’s Galaxy S22 and S22+ was removed, and all three models of the Galaxy S23 series are now equipped with a single camera design to deliver even more consistency across the lineup.
The Galaxy S23 Ultra brings reduced side edges and extended flat surfaces even further. It not only provides a better grip but also provides more space in which the S Pen can be utilized and ultimately maximize the benefits of the large screen.
Camera’s distinct design
Samsung believes the camera design of a device has become a powerful way to distinguish a product and express brand identity. The Galaxy S23 series camera layout has stayed the same since the Galaxy S21 series in order to foster a unique design identity.
Meanwhile, the external part of the camera is a glossy metal while the internal parts have been processed with smooth hairlines to convey the camera’s powerful performance. The design of the inner elements, including the form, texture, and color, is inspired by traditional camera lenses.
Colors are inspired by nature
The Galaxy S23 series comes in four colors that are based on a concept Samsung calls “Shades of Nature”. The Green shade is reminiscent of a tranquil forest while Phantom Black embodies the silent strength of nature, and the bright Cream shade is warming to look at while Lavender captures the energetic nature of everyday life.
Besides, the company developed four additional colors under the concept of “Shades in Dream”. Exclusively available on Samsung.com, the Lime, Skyblue, Red, and Graphite provide online customers with some upbeat and futuristic shades.
You can read the entire design story at Samsung Newsroom.
On May 4th, Samsung revealed that it has partnered with GP Explorer, a Formula 4 competition. The race is making a comeback on September 9 with 12 teams competing in Le Mans. Today, Samsung announced that it will be partaking in GP Explorer 2023 with a Galaxy-themed team and Formula 4 car.
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According to the information, the second edition of the GP Explorer created by Squeezie, of which Samsung is a major partner, will make its big comeback on September 9 with twelve teams competing on the Bugatti Circuit at Le Mans.
Among these stables, a Samsung mystery stable was unveiled today. At the wheel of the Formula 4 in the colors of the brand, two pilots whose identity is still kept secret will share training and behind the scenes of the competition, thanks to the Galaxy S23 Ultra and Galaxy Z Flip4.
Thanks to the excellent photo and video quality of Samsung’s Galaxy S23 Ultra and its super-powerful zoom, the general public will be housed in the front row to follow training, preparation, and behind-the-scenes of the competition.
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Samsung has not yet started the One UI 5 Watch Beta Program. As there are still two days remaining in the month, the company may begin the trial anytime for Galaxy Watch 4 and 5. Well, we are sharing a cool trick using which you can cancel sending diagnostic data to Samsung during One UI 5 Watch Beta.
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In order to participate in the Samsung One UI 5 Watch Beta program, you will need to agree to send diagnostic data at the subscription stage. Without ticking the sign, you won’t be able to sign up for the Beta activity, leading you to wait until late 2023 to get new features of the OS.
However, you can turn this setting off by following the path in the Galaxy Wearable app: Watch settings > Watch information > Legal information > Sending diagnostic data to Samsung. Even with this setting set as OFF, you can still keep and use Beta software.
Regardless, the company recommends setting it as ON, because the diagnostic data is only used for finding problems and improvement points of Beta software. Now, it’s up to you whether you want to share the device’s diagnostic data with Samsung or not.
More on One UI 5 Watch Beta:
Earlier this year, the MX Division revealed a plan to develop XR devices, which Samsung sees as a new cash cow on top of smartphones. KEDGlobal sources are claiming that the Samsung Exynos XR device chip market plan is now taking concrete shape.
The company has been taking steps to develop XR (extended reality) chips to challenge Qualcomm and Google in the fast-growing market. Samsung is reportedly considering developing new processing units for XR (extended reality) products or modifying the existing Exynos line.
Samsung’s System LSI Division, the chip giant’s only fabless division, produces the Exynos series of processors embedded in smartphones, cars and wearable devices. A processor acts as the brain or a central processing unit, but SoCs are not designed for XR gadgets.
XR devices like smart glasses create immersive experiences, enabling three-dimensional virtual meetings and offering live translated captions of foreign languages. Their CPUs gather and process sensor data; measure and track a user’s body and eye movements; and estimate the user’s location.
Qualcomm is at the forefront of the XR device chip development. However, Samsung said earlier this year that it would collaborate with Qualcomm and Google to develop XR devices, independently of its System LSI Division within the company.
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