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Samsung Galaxy S23 series receives record-breaking pre-orders in India
Samsung introduced the much anticipated Galaxy S23 series smartphones at the Galaxy Unpacked event on February 1 as well as started taking pre-orders of the devices with a lot of benefits and great trade-in values. Seems like customers living in India are taking full advantage of the early Galaxy S23 series deals as Samsung sees record-breaking pre-orders in the country.
ET Telecom has recently reported that Samsung India has received twice the pre-orders for the Galaxy S23 smartphones compared to last year’s Galaxy S22, indicating that the demand for flagship phones is still high in the country.
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Samsung India achieved this success despite a price hike, which explains its popularity and trust in the country. For your information, the Galaxy S23, Galaxy S23+, and Galaxy S23 Ultra prices in India start at INR 79,999, INR 94,999, and INR 124,999, respectively.
Raju Pullan, Samsung India’s Senior VP said, “We have received almost 1,40,000 pre-books of the Galaxy S23 series within the first 24 hours of opening pre-bookings.”
Aditya Babbar, Senior Director of Samsung India Mobile Business said, “The higher amount of pre-bookings have been Ultra focused.”
Assuming the average price of INR 1 lakh (~ $1,200) for each Galaxy S23 unit, pre-bookings of around INR 1,400 crore (~ $169 million) devices add up in less than 24 hours. This comes after the company increased its marketing and retail expansion by 1.5 times.
The senior director further explained that the expansion of its digital lending platform Samsung Finance+ and increased touchpoints in smaller cities to experience its smartphones have helped the company double the number of premium smartphones in the country.
Samsung organized a two-day ‘2023 China Technology Seminar’ in Beijing, China from June 8 to 9, introducing new technologies for TVs and home appliances in 2023. This time, the company launched bespoke home appliances such as refrigerators, washing machines, and dryers.
The company has launched the 2023 Neo QLED 8K, 98-inch QLED, and OLED TVs with new technologies such as picture quality upgrades, better gaming experiences, the Frame Matte display, and smart calibration.
In addition, Samsung has unveiled its own technology-focused AI technology of Bespoke at China Technology Seminar 2023, which is gaining popularity in the global market.
Bespoke washing machines and dryers feature AI-optimized washing and drying, which wash and dry clothes based on artificial intelligence (AI) based on the amount and degree of pollution. In addition, it recommends courses according to consumer usage patterns.
The AI technology allows customized storage by setting the temperature in various modes in a wide temperature range from -23 to 4 ° C. Furthermore, the micro constant temperature technology minimizes the temperature difference between the refrigerator and freezer compartments to ± 0.5 ° C.
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Since 2012, Samsung has held technology and life media “Technology Seminars” in major regions around the world to introduce core TV technologies and services and listen to the opinions of all parties.
After the epidemic, the China Tech Seminar, which was held offline again this year, attracted the attention of the industry. Around 150 people attended the conference including prominent local media and business partners
Samsung is engaging Gen Z in reimagining foldable app experiences through its collaboration with top local universities. Samsung is organizing a Developer Day hackathon where students will pitch ideas to enrich apps UI/UX on the Galaxy Z Fold and Z Flip foldable phones in Malaysia.
Taking place on June 14 and 15, the Developer Day hackathon will enable students to leverage Samsung and Android operating systems’ capabilities to flex tech creativity, as well as pitch their apps in the real world and benefit foldable phone users in Malaysia.
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3 winning teams will be selected each day across the 2 days, bringing it to a total of 6 winning teams. The winners get to bring home Samsung products worth up to RM39,188 each day. The hackathon is one of the many activities during Samsung’s Galaxy Space, a Gen Z-inspired experiential event that is open to the public.
The hackathon is organized in collaboration with Taylor’s University and Universiti Tunku Abdul Rahman (UTAR).
This comes on the back of Samsung’s recent event, ‘Reimagining Foldables for Malaysians’, where the company collaborated with top local organizations to showcase the optimization of local apps that Malaysians use on a daily basis, bringing it closer to their hearts.
“At Samsung, we are passionate about bringing relevant mobile innovation to consumers, so it made sense for us to get Gen Z involved in creating new ideas and experiences for the Galaxy Z that are relatable to them. This is also in line with our ESG mission to empower young Malaysian talent to make waves in the tech space. We look forward to inspiring ideas with potential to bring them to market,” said KM Liew, Vice President & Head of Mobile eXperience, Samsung Malaysia Electronics.
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Samsung has recently completed compatibility registration for the 83-inch OLED TV (KQ83SC90A) at the National Radio Research Institute, which is equipped with a panel supplied by LG Display. Both of the Korean tech firms are expected to establish a visible “OLED alliance.”
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Through this alliance, Samsung can quickly settle into the emerging OLED TV market, and LG Display is expected to secure the number one spot in the TV industry as a new customer and improve its performance early, BusinessKorea reports.
Giant Samsung OLED TV w/o Samsung Display launching soon
For starters, compatibility registration is a procedure required to manufacture, sell, and import broadcasting and communication equipment such as TVs. It is common for a product to be launched within three months of registration.
LG Display is the only manufacturer, which can produce such giant OLED panels at present. This is why Samsung’s first 83-inch OLED TV release attracted attention in the industry.
Samsung Electronics stated, “We cannot confirm matters related to component procurement and supply lines.”
It is expected that Samsung Electronics and LG Display will dramatically resolve the panel supply negotiations that have dragged on for more than 2 years. Industry insiders reveal that the two sides have only a little fine-tuning left to do.
It has already been reported that some of the initial quantities have been supplied. New products may be launched as early as September. Samsung can dramatically increase its OLED TV sales volume through cooperation with LG Display.