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Ex-Qualcomm VP joins Samsung to expand Exynos Auto

Samsung Elec hired Benny Katibian as a senior vice president of its US corporation at the end of last year. Katibian served as VP of Qualcomm’s engineering division, and now became the head of Samsung’s core R&D centers in the United States.
According to BusinessKorea report, Benny Katibian now serves as the head of SARC (Samsung Austin Research Center) and ACL (Advanced Computing Lab) in the US. He is an expert in semiconductors for autonomous driving and is perfect to expand Exynos Auto.
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During his employment at Qualcomm, Katibian was in charge of developing self-driving systems such as advanced driving assistance systems (ADAS) and later served as COO of the North American corporation of Xiaopeng, which is a Chinese electric car company.
Samsung Electronics is continuously hiring expert executives from reputed brands, and the latest hiring shows its efforts to expand its system-on-chip (SoC) business for vehicles. Samsung System LSI Division’s first goal is to upgrade Exynos Auto to strengthen its market dominance.
At present, the South Korean tech giant is supplying Exynos Auto to key European automakers such as Volkswagen and Audi. In addition, the company has also delivered an automotive semiconductor prototype to BMW at the latter’s request.
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Samsung’s Galaxy-themed team and Formula 4 partaking in GP Explorer 2023

On May 4th, Samsung revealed that it has partnered with GP Explorer, a Formula 4 competition. The race is making a comeback on September 9 with 12 teams competing in Le Mans. Today, Samsung announced that it will be partaking in GP Explorer 2023 with a Galaxy-themed team and Formula 4 car.
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According to the information, the second edition of the GP Explorer created by Squeezie, of which Samsung is a major partner, will make its big comeback on September 9 with twelve teams competing on the Bugatti Circuit at Le Mans.
Among these stables, a Samsung mystery stable was unveiled today. At the wheel of the Formula 4 in the colors of the brand, two pilots whose identity is still kept secret will share training and behind the scenes of the competition, thanks to the Galaxy S23 Ultra and Galaxy Z Flip4.
Thanks to the excellent photo and video quality of Samsung’s Galaxy S23 Ultra and its super-powerful zoom, the general public will be housed in the front row to follow training, preparation, and behind-the-scenes of the competition.
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One UI 5 Watch Beta Tip: How to block data sharing with Samsung

Samsung has not yet started the One UI 5 Watch Beta Program. As there are still two days remaining in the month, the company may begin the trial anytime for Galaxy Watch 4 and 5. Well, we are sharing a cool trick using which you can cancel sending diagnostic data to Samsung during One UI 5 Watch Beta.
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In order to participate in the Samsung One UI 5 Watch Beta program, you will need to agree to send diagnostic data at the subscription stage. Without ticking the sign, you won’t be able to sign up for the Beta activity, leading you to wait until late 2023 to get new features of the OS.
However, you can turn this setting off by following the path in the Galaxy Wearable app: Watch settings > Watch information > Legal information > Sending diagnostic data to Samsung. Even with this setting set as OFF, you can still keep and use Beta software.
Regardless, the company recommends setting it as ON, because the diagnostic data is only used for finding problems and improvement points of Beta software. Now, it’s up to you whether you want to share the device’s diagnostic data with Samsung or not.
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Samsung Exynos chip for XR (extended reality) coming?

Earlier this year, the MX Division revealed a plan to develop XR devices, which Samsung sees as a new cash cow on top of smartphones. KEDGlobal sources are claiming that the Samsung Exynos XR device chip market plan is now taking concrete shape.
The company has been taking steps to develop XR (extended reality) chips to challenge Qualcomm and Google in the fast-growing market. Samsung is reportedly considering developing new processing units for XR (extended reality) products or modifying the existing Exynos line.
Samsung’s System LSI Division, the chip giant’s only fabless division, produces the Exynos series of processors embedded in smartphones, cars and wearable devices. A processor acts as the brain or a central processing unit, but SoCs are not designed for XR gadgets.
XR devices like smart glasses create immersive experiences, enabling three-dimensional virtual meetings and offering live translated captions of foreign languages. Their CPUs gather and process sensor data; measure and track a user’s body and eye movements; and estimate the user’s location.
Qualcomm is at the forefront of the XR device chip development. However, Samsung said earlier this year that it would collaborate with Qualcomm and Google to develop XR devices, independently of its System LSI Division within the company.
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