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Samsung retains first position in top 100 brands list in South Korea
Samsung has again retained its first position in the top 100 brands list in South Korea. It’s worth mentioning that Samsung is leading the Korean market for 12 consecutive years.
According to Brandstock, a South Korean brand consulting firm, Samsung Galaxy smartphones gained 937.6 out of 1,000 total scores in this year’s Brandstock Top Index (BSTI), which made it garb the first position among all brands in South Korea.
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Despite delaying the demands, Samsung Electronics’ share of the global smartphone market increased 1.4 percentage points from a year earlier to 21.8% in the third quarter of this year.
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The report further suggets that the company this year’s Galaxy smartphones received positive reviews from customers. Whereas, the high-end Samsung Galaxy S22 Ultra has been chosen as the best invention of 2022 by the American weekly magazine Time.
Furthermore, the value of air and travel brands soared in hopes of resuming overseas travel. The country’s top flag carrier Korean Air jumped 11 notches to 11th place and Hana Tour moved up from 40th last year to 32nd this year.
In the meantime, online shopping brands that grew rapidly during the Covid-19 period saw a decrease in their brand value due to increased market competition. Whereas, Coupang dropped from 11th last year to 20th this year.
Other than these, Gmarket (18th to 28th), Auctions (24th to 41st), 11th Street (47th to 72nd), and SSG.com (71st to 86th) also saw significant declines. Lastly, IT-related brands were also generally sluggish in the Country. Nav slipped from 3rd to 4th position and Google from 9th to 10th during the quoted period.
Samsung is back with its exciting Fab Grab Fest sale in India. The company announced striking deals on smartphones, tablets, wearables, accessories, and much more. The sale starts today and Flipkart is already selling the S23 5G and S23 FE at their lowest price yet.
Fab Grab Fest
Samsung consumers in India avail up to 64% off on select models of the Galaxy S series, Galaxy Z series, and Galaxy A series smartphones. Select models of Galaxy tablets, accessories and Galaxy smartwatches will be available at up to 77% off.
As part of the exciting bank offers, customers can experience exceptional savings of up to 22.5% cashback when using HDFC Bank, ICICI Bank, and other leading debit and credit cards, with a maximum cashback of up to INR 25000.
Image: Samsung Newsroom
Smartphones Up to 64% off on MRP Galaxy S24 Ultra, Galaxy S24+, Galaxy S24, Galaxy Z Fold5, Galaxy Z Flip5, Galaxy S23 FE, Galaxy S21 FE, Galaxy A55, Galaxy A35, Galaxy A15
Tablets, Wearables Up to 77% off on MRP Galaxy Tab S9 Series, Galaxy Tab S9 FE+, Galaxy Tab S9 FE, Galaxy Tab A9+, Galaxy Tab A9, Galaxy Buds 2 Pro, Galaxy Watch6 Classic, Galaxy Watch 6, Watch 4 Classic, Galaxy Buds FE, Galaxy Fit 3
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Samsung and O2 Telefónica deployed their first 5G vRAN and Open RAN commercial site in Germany. This exciting news came right from Samsung’s Global Newsroom, making the company’s 5G vRAN solution being used in a commercial network in Germany.
Back in October 2023, both companies agreed to develop a roadmap for several tests of vRAN and Open RAN. Following the extensive trials, O2 Telefónica and Samsung are now progressing from lab to field with the launch of this first commercial site.
O2 Telefónica is working on an even more efficient network leveraging modern and advanced RAN, open interfaces, and automation capabilities. Based on open interfaces, operators can combine network components from different providers and integrate them into their network.
The Korean tech giant revealed that the site operating in Landsberg am Lech, Bavaria, providing high-performance and reliable 4G and 5G services. In the coming months, the companies will expand the vRAN and Open RAN network to 7 additional sites in the region.
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Counterpoint Research predicts Wear OS will lead 27% market share in 2024. The growth of Wear OS is highly powered by Samsung apart from Google and newcomers. Meanwhile, HarmonyOS is also growing in mainland China, expected to seize 61% market.
According to the report, Samsung, Google, OnePlus, OPPO, and Xiaomi will drive Wear OS volumes. In the global market, non-WatchOS shoppers prefer Wear OS, while HarmonyOS in China. Accordingly, the Wear OS share outside China will climb to 27% this year.
Samsung Galaxy Watch has a large share of the overall Wear OS market. Google is also expanding its footsteps in the segment, with the third iteration of Pixel Watch coming later this year. Rumor is that an affordable Pixel Watch 2a might also be introduced.
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OnePlus recently launched its new Wear OS watch at premium pricing and long-lasting battery as a key selling point. Samsung is also expected to launch a new set of watches powered by Wear OS in the second half, pushing the growth momentum further.
Image: Counterpoint Research
Stay up-to-date on Samsung Galaxy, One UI & Tech Stuffs by following Sammy Fans on X/Twitter. You can also discover the latest news, polls, reviews, and new features for Samsung & Google Apps, Galaxy Phones, and the One UI/Android operating system.
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