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Samsung unveils creative marketing campaigns for Galaxy Z Fold 4 and Flip 4 globally
Launched a couple of months ago, the Samsung Galaxy Z Fold 4 and Galaxy Z Flip 4 come with a gorgeous design besides offering the most advanced features. Meanwhile, to beautifully advertise these beautiful products, Samsung unveiled Galaxy Z Fold 4 and Flip 4 creative marketing campaigns across the globe.
With this creative marketing campaign, Samsung aims to generate interest in these devices among the public. Recently, Samsung Newsroom has showcased some of the popular Galaxy Z Fold 4 and Galaxy Z Flip 4 creative marketing campaigns that are making consumers eager to buy these products.
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Capturing Your Best Angle in Brazil
In Rio de Janeiro and São Paulo in Brazil, people around can catch a glimpse of the Galaxy Z Flip 4. This series of advertisements displays how the phone looks when it is folded. If you upload a selfie on social media with the hashtag #GalaxyExperienceRJ, the photo shows up on the large billboard in the shape of the Galaxy Z Flip4 cover display.
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Eye-Catching and Convenient Galaxy Z Flip 4-Shaped Chairs in Belgium
Samsung installed chairs in the shape of the Galaxy Z Flip 4 at bus stops in Belgium. The phones can be used as actual chairs, providing both a convenient seat and a fun display for those waiting for the bus.
Unleash Your Creativity With the Galaxy Z Flip 4 FlexCam in Japan
The company showcased both the phone’s water-resistant capability and FlexCam feature in Japan. By folding the phone in half and placing it in a tank filled with water, the phone camera captured a striking and imaginative photo showing goldfish flying in the sky.
A Phone That Moves With You in the Czech Republic
A purple tram displaying the most popular color of the Galaxy Z Flip 4 is running throughout the city of Prague in the Czech Republic. Additionally, the Z Flip’s FlexCam has been shaped to match the tram’s window, making tram passengers appear as though they are subjects being filmed by the phone.
Light up the Night With Galaxy Z Series in Taiwan:
Combining both the latest technology and the new Galaxy smartphone devices, Samsung unveiled its Galaxy Z Fold4 and Galaxy Z Flip4 through a captivating drone show in Taiwan. As the phones are both vertically and horizontally symmetrical, their design resembles a mirror. Similarly, the reflection of the Moon on the lake’s surface also has a mirror-like quality.
Samsung’s latest foldable phones come with Google Messages by default. The company has now revealed the reason behind this move on Galaxy devices. Samsung says Google Messages replaced Messages to foster RCS adoption.
According to AndroidAuthority, a source explained Samsung’s decision to switch to Google Messages as the default messaging app. The recently released Galaxy Z Flip 6 and Z Fold 6 come with Google Messages with RCS enabled by default.
Looks like promoting Google Messages on Galaxy devices will boost RCS adoption. Samsung Messages isn’t already installed on newer phones. However, one’s stopping you from getting it on your Galaxy from the Galaxy Store.
While many apps support the RCS feature, Google Messages offer the best user experience. Making it a default messaging app is an effort to boost the adoption of RCS tech. Apple is also preparing to bring RCS chat functionality to iMessage for iPhones.
What Samsung source said:
- Even if messaging apps follow the RCS standard, the availability may be limited depending on which app the other party uses. That’s why we decided to make Google Messages the common messaging platform, allowing Galaxy users to communicate more freely. This also enables a messaging app to respond to changes of the RCS standard more quickly and efficiently.
Previously, Samsung devices launched in the US came with two messaging apps. This time, the company has removed the Samsung Messages. During the first setup, users are notified that Google Messages is the default messaging application.
Samsung SmartThings gained the international standard ISO/IEC 27001:2022 certification. The company has officially announced this major development in its global connected living platform.
SmartThings received ISO/IEC 27001:2022 certification for information security management systems. Certification reiterates that the SmartThings Cloud operates per international standards.
To be certified, a company has to meet the standard across a total of 123 detailed items, including policies for information security, access control for information assets, and incident response.
SmartThings receiving the ISO 27001 certification is the result of our sustained focus on the protection of information in a hyper-connected world with exponentially increasing intelligence.
Seungbum Choi, Executive Vice President and Head of Device Platform Center at Samsung Electronics said “this is just another step in our drive to fortify the platform’s security. We will continue to find new ways to ensure that SmartThings’ personalized services are provided even more safely.”
BSI Prez says that they have recognized that the operation capability and security level of Samsung SmartThings is excellent. It will further boost trust in the SmartThings platform and strengthen business competitiveness.
ISO 27001 is the leading global standard for ISMSs and was established by the International Organization for Standardization. It provides companies with guidance to manage the risks to information assets systematically and achieve information protection goals.
Samsung Health app integrated the Dr.diary (Doctor Diary) glycated hemoglobin feature. The blood sugar management platform announced the launch of its glycated hemoglobin estimation functionality on Samsung’s Health application.
According to ETNews, Dr.diary announced the integration of a glycated hemoglobin level feature in Samsung Health. Galaxy users will now be able to check the estimated glycated hemoglobin level provided by Doctor Diary.
To activate the feature, Health app users will have to permit certain conditions of data in the Blood Sugar service. It is worth noting that glycated hemoglobin is a key figure for diabetes diagnosis, which users will find worth using in the Health app.
Established in 2017, Dr.diary is a blood sugar management platform. It analyzes and predicts the changes in glycated hemoglobin using its own algorithm. Earlier this year, the firm secured a patent for “glycated hemoglobin estimation based on blood sugar data table.”
Song Je-yoon, CEO of Doctor Diary, said, “With our predicted glycated hemoglobin level prediction algorithm being installed in Samsung Health, more people will be able to recognize their glycated hemoglobin level and manage their health more efficiently.”
Glycated hemoglobin (HbA1c) is a standardized numerical value of the percentage of hemoglobin, such as hemoglobin, which has been glycated by glucose. Glycated hemoglobin reflects the average blood sugar level over the past 2-3 months.
Samsung Health (with Wear OS Galaxy Watch) users can conveniently check their estimated glycated hemoglobin level within the app and use this information to manage their blood sugar levels through diet and exercise.