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Samsung unveils creative marketing campaigns for Galaxy Z Fold 4 and Flip 4 globally
Launched a couple of months ago, the Samsung Galaxy Z Fold 4 and Galaxy Z Flip 4 come with a gorgeous design besides offering the most advanced features. Meanwhile, to beautifully advertise these beautiful products, Samsung unveiled Galaxy Z Fold 4 and Flip 4 creative marketing campaigns across the globe.
With this creative marketing campaign, Samsung aims to generate interest in these devices among the public. Recently, Samsung Newsroom has showcased some of the popular Galaxy Z Fold 4 and Galaxy Z Flip 4 creative marketing campaigns that are making consumers eager to buy these products.
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Capturing Your Best Angle in Brazil
In Rio de Janeiro and São Paulo in Brazil, people around can catch a glimpse of the Galaxy Z Flip 4. This series of advertisements displays how the phone looks when it is folded. If you upload a selfie on social media with the hashtag #GalaxyExperienceRJ, the photo shows up on the large billboard in the shape of the Galaxy Z Flip4 cover display.
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Eye-Catching and Convenient Galaxy Z Flip 4-Shaped Chairs in Belgium
Samsung installed chairs in the shape of the Galaxy Z Flip 4 at bus stops in Belgium. The phones can be used as actual chairs, providing both a convenient seat and a fun display for those waiting for the bus.
Unleash Your Creativity With the Galaxy Z Flip 4 FlexCam in Japan
The company showcased both the phone’s water-resistant capability and FlexCam feature in Japan. By folding the phone in half and placing it in a tank filled with water, the phone camera captured a striking and imaginative photo showing goldfish flying in the sky.
A Phone That Moves With You in the Czech Republic
A purple tram displaying the most popular color of the Galaxy Z Flip 4 is running throughout the city of Prague in the Czech Republic. Additionally, the Z Flip’s FlexCam has been shaped to match the tram’s window, making tram passengers appear as though they are subjects being filmed by the phone.
Light up the Night With Galaxy Z Series in Taiwan:
Combining both the latest technology and the new Galaxy smartphone devices, Samsung unveiled its Galaxy Z Fold4 and Galaxy Z Flip4 through a captivating drone show in Taiwan. As the phones are both vertically and horizontally symmetrical, their design resembles a mirror. Similarly, the reflection of the Moon on the lake’s surface also has a mirror-like quality.
Samsung’s executive chairman Jay Y. Lee (Lee Jae-yong in Korean) topped the Forbes 2024 Richest Korean list for the first time. On April 17, Forbes revealed that the Samsung boss is the richest in South Korea, with his assets increasing by $3.5 billion, bringing his total net worth to $11.5 billion.
Thanks to a rise in Samsung’s stocks, Samsung’s Lee jumped to the top of the Forbes 2024 Richest Korean list. Notably, the company’s stocks significantly hiked after the revelation that it’s developing high-bandwidth memory chips used in AI computing for NVIDIA.
Forbes 2023 Richest Korean, Kim Byung-ju, slipped to second this year with assets worth $9.7 billion. The third place went to Seo Jung-jin, honorary chairman of Celltrion, with assets of $7.5 billion.
Cho Jung-ho, chairman of Meritz Financial Group, ranked fourth with $6.2 billion, and Chung Mong-koo, honorary chairman of Hyundai Motor Group, was fifth with $4.6 billion.
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Samsung established an AI chip design-dedicated Advanced Processor Lab in Silicon Valley, US. Formerly known as the Advanced Institute of Technology, Samsung’s SAIT is said to have formed the new Lab to strengthen its AI chip R&D in the US.
BusinessKorea reports that the new Samsung Advanced Processor Lab to focus on developing next-gen AI semiconductor design assets in the US. The assets are said to be focused on the RISC-V area, which serves as a foundational design asset for semiconductor chip design.
Samsung’s initiative with RISC-V is interpreted as a move towards technological independence. Therefore, the company is expanding its R&D organization in Silicon Valley, aiming to enhance design capabilities to disrupt the market currently dominated by NVIDIA.
Amid the booming AI era, the market of advanced semiconductors is also expanding. Samsung has completed the development of its Mach-1 AI semiconductor and supplied prototypes to global firms including Korea’s Naver. The company has also started the development of Mach-2.
Under the CHIPS Act, Samsung received huge subsidies to boost investment in the US. It’s worth noting that the Biden govt awarded a 12% subsidy of Samsung’s total investment, which is significantly higher than Intel and TSMC’s subsidy.
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Samsung’s first 3nm Exynos 2500 chip could outpace Snapdragon 8 Gen 4 in power efficiency. Both chipsets will power the next-gen Galaxy flagships, scheduled for an early 2025 launch. Recent input suggests that Exynos is returning as a tough rival to Snapdragon.
The Exynos 2500 will be made on Samsung’s 2nd-gen 3nm process technology. The S24’s Exynos 2400 chipset impressed the industry with significant improvements over its predecessor. The company appears to be leveling up the game next year.
Thanks to the cutting-edge process node, Samsung’s next Exynos could finally surpass its Snapdragon counterpart in power efficiency. The company may utilize its advanced FOWLP in the Exynos 2500 to make it run at higher clock speeds at the same power consumption level.
Qualcomm is facing power efficiency concerns with its recent Snapdragon chips. Due to reduced efficiency, phone makers are forced to bring up to 5000mAh battery. Samsung apparently seized this opportunity to bring back its in-house Exynos back to the contest.
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