Launched a couple of months ago, the Samsung Galaxy Z Fold 4 and Galaxy Z Flip 4 come with a gorgeous design besides offering the most advanced features. Meanwhile, to beautifully advertise these beautiful products, Samsung unveiled Galaxy Z Fold 4 and Flip 4 creative marketing campaigns across the globe.
With this creative marketing campaign, Samsung aims to generate interest in these devices among the public. Recently, Samsung Newsroom has showcased some of the popular Galaxy Z Fold 4 and Galaxy Z Flip 4 creative marketing campaigns that are making consumers eager to buy these products.
Capturing Your Best Angle in Brazil
In Rio de Janeiro and São Paulo in Brazil, people around can catch a glimpse of the Galaxy Z Flip 4. This series of advertisements displays how the phone looks when it is folded. If you upload a selfie on social media with the hashtag #GalaxyExperienceRJ, the photo shows up on the large billboard in the shape of the Galaxy Z Flip4 cover display.
Eye-Catching and Convenient Galaxy Z Flip 4-Shaped Chairs in Belgium
Samsung installed chairs in the shape of the Galaxy Z Flip 4 at bus stops in Belgium. The phones can be used as actual chairs, providing both a convenient seat and a fun display for those waiting for the bus.
Unleash Your Creativity With the Galaxy Z Flip 4 FlexCam in Japan
The company showcased both the phone’s water-resistant capability and FlexCam feature in Japan. By folding the phone in half and placing it in a tank filled with water, the phone camera captured a striking and imaginative photo showing goldfish flying in the sky.
A Phone That Moves With You in the Czech Republic
A purple tram displaying the most popular color of the Galaxy Z Flip 4 is running throughout the city of Prague in the Czech Republic. Additionally, the Z Flip’s FlexCam has been shaped to match the tram’s window, making tram passengers appear as though they are subjects being filmed by the phone.
Light up the Night With Galaxy Z Series in Taiwan:
Combining both the latest technology and the new Galaxy smartphone devices, Samsung unveiled its Galaxy Z Fold4 and Galaxy Z Flip4 through a captivating drone show in Taiwan. As the phones are both vertically and horizontally symmetrical, their design resembles a mirror. Similarly, the reflection of the Moon on the lake’s surface also has a mirror-like quality.
55th Samsung shareholders’ meeting scheduled for March 20
Samsung will hold its 55th regular shareholders’ meeting on March 20 at the Suwon Convention Center in Gyeonggi-do. In this meeting, there’ll be a discussion on the approval of financial statements, the appointment of outside directors and audit committee members, the approval of director remuneration limit, and some changes to the articles of incorporation.
The Korean tech giant adopted an electronic voting system in 2020 to enable shareholders to vote in advance without attending the meeting in person. Shareholders can register their information and exercise their voting rights through the Korea Securities Depository’s electronic voting system from March 10 to 19.
The electronic voting system is available 24 hours a day for the convenience of shareholders. Shareholders can also check the convening notice and detailed information for each agenda item through the system.
Moreover, Samsung introduced online broadcasting of the shareholders’ meeting since 2021 to enhance shareholder convenience. Shareholders who wish to participate in the online broadcast can apply in advance through the Samsung Electronics website in early March.
Samsung’s Galaxy Experience Space opens in Barcelona, Spain ahead of MWC24
On February 15, Samsung launched the ‘Galaxy Experience Space’ at Plaza de Catalunya, the center of Barcelona, Spain, where visitors can try out various features of the Galaxy S24 series.
The Galaxy Experience Center will be open until February 29 and will demonstrate the new mobile possibilities enabled by Galaxy AI to consumers, media, and partners who come to Barcelona, Spain to attend MWC24.
In addition, Samsung is also promoting the Galaxy S24 series and Galaxy AI through a large outdoor advertisement in Plaza Catalunya, which draws the attention of local consumers.
Samsung maintains its unrivaled position in the global TV market for 18 years
Samsung has been the global leader in the TV market for 18 years in a row since 2006. According to market research firm Omdia, Samsung has a 30.1% market share based on sales in 2023, thanks to its premium products such as Neo QLED, ultra-large size, and lifestyle products.
The Korean tech giant sold 8.31 million units of Samsung Neo QLED in 2023 and 44 million units since 2017, leading the premium TV market. Samsung TV also dominates the ultra-large market over 75 inches and the OLED TV market, where it expects to grow further as the OLED lineup expands.
In the premium TV market, Samsung earned a 60.5% market share based on sales last year, which is a 12.2 percentage increase compared to 48.3% in 2022. It continues its strong performance in the ultra-large TV market, ranking first with 30.4% of the 90-inch and larger ultra-large TV market share.
Yong Seok-woo, President of Electronics’ Visual Display Business Division, said that the trust of consumers made this possible and promised to introduce more innovations in the future. He also announced the ‘AI screen era’ at CES2024, where AI screens will connect and control all home devices and offer new products beyond smart TVs.