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Samsung achieved highest 1Q22 sales record, yet questions remain for future growth

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Samsung 3D ToF X-ray

In the first quarter of 2022, Samsung hit an all-time record sales of 78 trillion won, but its future is surrounded by suspense as supply chain disruptions troubled by the Ukraine war, China’s COVID-19 lockdown, and global demand.

To secure its future growth, Samsung needs to take a strong decision in areas other than memory semiconductors but has not presented an aggressive investment plan.

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Ans the operating profit was also expanded by $300 billion due to the strengthening of the US dollar. The memory chip prices did not decline as rapidly as expected, and demand for server memory remained strong. Though it was a major issue over the Game Optimizing Service (GOS) app, the Galaxy S22 helped in strong smartphone sales.

Questions raised about growth prospects of Samsung!

Still, questions are raised about the company’s future growth drivers. The biggest concern is its foundry business. Recently, the prospect of some customers leaving Samsung due to foundry yield issues has raised concerns in the market.

A rumor has been going around that Qualcomm of the United States selected Taiwan’s TSMC as its partner for the production of 3-nm application processors (APs), changing its plan to work with Samsung.

Samsung’s vice president of the foundry division, Kang Moon-soo, sought to moderate situations about the company’s foundry business by disclosing its strong order flow.

“Our order balance for the next five years will be approximately eight times larger than our sales in 2021,” he said. “We are actively promoting our foundry business with a focus on advanced processes, so our order volume will continue to grow.”

Samsung Q1 2022 Counterpoint

However, it remains to be seen whether Kang’s remarks can assuage market concerns. There are still statements that the market share gap between Taiwan’s TSMC, the No. 1 global foundry, and Samsung will widen further this year.

On the other hand, Samsung’s market share is expected to decline 2 percentage points from 18 percent to 16 percent during the same period. TSMC submitted plans to invest up to US$44 billion in establishments this year, while Samsung’s annual investment in the foundry sector is about 20 trillion won.

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Hey, Camila is here! From the very beginning, I love using Samsung phones like a die-hard fan. Apart from detailing One UI features for readers, I love exploring different apps of the Samsung ecosystem with a cup of tea!

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Samsung leads Q3 smartphone market, Huawei’s entry haunts Apple

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Samsung Galaxy S23 Ultra Z Fold 4 Beige

Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.

Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.

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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.

Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.

Samsung Q3 2023 Smartphone Market TrendForce

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Underdog phone brand jumped 50%, Samsung and Apple lost ground

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Samsung 55th shareholders meeting

In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.

According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.

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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.

Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.

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Samsung enjoyed 2023’s last victory over Apple?

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Samsung smartphone

Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.

According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.

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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.

The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.

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