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Samsung achieved the highest smartphone market share in five years
It is very surprising to see that global smartphone market shares are declining while Samsung is touching new heights in such opposite conditions, where the global share has fallen down to near about 10.9 percent YoY, and 14.1 percent Q-o-Q respectively.
Samsung has topped the smartphone market all over the world with a 24% of healthy share in Q1 2022. This is Samsungs highest and stacking performance over the past five years.
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Apple has come in second place with 18% of the share. OnePlus, Xiaomi, Oppo, and Vivo are included in the specific top five list. Though the Smartphone sales volume has seen a sharp decline of 314 million units just in the first quarter of Q1 2022. Samsung’s performance is truly commendable and outstanding.
The other unfavorable economic conditions and geopolitical issues have weakened consumer demand. Samsung is the highest performing vendor in the market share since 2017. This might be all due to the strong and rising demand for the new flagship Samsung Galaxy S22 series. Currently, Samsung’s A-series smartphones have also ramped up its profits in multiple markets.
On the other hand, its satisfactory quarter for Apple smartphones, which have shipped 57 million iPhones worldwide, has up to 1% of year-on-year increment with an overall 18 percent market share. This might be due to iPhone 13 smartphone sales, specifically iPhone SE 2022.
Xiaomi has shipped 39 million smartphones and has captured 12 percent of the market share in Q1 2022. Though Xiaomi has suffered geopolitical uncertainties in Europe. The Chinese and Indian market has created a mixed bag of profits for the company.
Vivo was at 8% in global smartphone market share, While Oppo and Vivo have lost their ground due to 5G competition with Honor and other competitors in Latin America but have intensified sales on the home ground.
All the other companies have settled down with a total of 313.5 million smartphone shipments. The most common thing that we have analyzed while looking at the report is that each and every company has seen a sharp YoY decline of a minimum of 2% to 31% segment-wise.
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Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
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In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.