Business
Samsung remains on top of the falling global smartphone market in Q1 2022
On April 19, a famous market research agency Canalys released a report on the global smartphone market for the first quarter of 2022. The report shows that global smartphone shipments fell 11% in the first quarter of 2022 due to unfavorable economic conditions and sluggish seasonal demand.
Talking about Samsung, the company led the market with a 24% share, up from 19% in 2021 Q4 as the 2022 portfolio seller revamped its portfolio. Also, Samsung has refreshed its 2022 portfolio, including its flagship Galaxy S22 series, and increased its popular A-Series product to compete aggressively in the mid-to-low-end segment.
Samsung – Q1 2022 Global Smartphone Report
Although, the global smartphone market surged in Q1 with a volatile business environment. The market saw an increase in COVID-19 cases due to the Omicron variant. Also, smartphone vendors are facing great uncertainty due to the Russia-Ukraine.
On the other hand, Apple came in second with a solid Q1 due to the growing demand for its iPhone 13 series. Xiaomi ranked third due to the excellent performance of its Redmi Note series. Oppo (including OnePlus) and Vivo were in the top five with 10% and 8% shares respectively.
Although Chinese sellers are still facing a supply crisis at the low end, their global expansion is being hampered by a slowdown in their domestic market.
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Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
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In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.