Business
Samsung’s LCD smartphone shipments overtook OLED market last year
Samsung last year shipped more smartphones with LCD screens than OLED. According to the Korean media TheElec, Samsung’s OLED smartphone shipments reached 135.1 million units by 2021. The LCD smartphone slightly surpassed the 135.8 million unit smartphone.
Compared to 2020, LCD smartphone shipments increased by 41 percent and OLED smartphone shipments decreased by 15 percent. This indicates that Samsung is working on its low-cost smartphone strategy again, which has been trying to regain the ground it lost to its Chinese rivals over the years.
Earlier in 2021, the Korean company was increasingly using OLED displays in its budget and mid-range smartphones and was trying to make its offerings more attractive. But as the market became more competitive, Samsung had to take into account the price difference between the two types of smartphone displays.
Samsung is now using more LCD screens in its affordable smartphones. Two-thirds (68.7 percent) of its smartphones sold under the KRW 500,000 (approximately $ 400) last year had LCD screens. The Korean company’s sales revenue from LCD smartphones in this price range is expected to exceed $20 billion by 2021.
Samsung’s entry-level LCD smartphones (under $150) saw a 12.4 percent increase in ASP in 2021, despite a global decline in the average selling price (ASP) of low-cost smartphones. This trend is likely to continue in 2022 and beyond Samsung 2022 and above will continue this trend of equipping low-cost smartphones with LCD screens.
It has released five budget smartphones so far this year – the Galaxy A13, Galaxy A23, Galaxy F23, Galaxy M23, and Galaxy M33 – and all have LCD screens. Research firm Counterpoint Research has already forecast just two percent growth in OLED smartphones worldwide this year
Samsung has lined up several mid-range smartphones over the next few months, including the Galaxy A33, Galaxy A53 and Galaxy A73. It is expected that all these phones will have OLED displays. Time will tell if the Korean brand has any other plans.
Get notified –
Aside from SammyFans’ official Twitter and Facebook page, you can also join our Telegram channel, follow us on Instagram and subscribe to our YouTube channel to get notified of every latest development in Samsung and One UI ecosystem. Also, you can follow us on Google News for regular updates.
Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
Follow our socials → Google News | Telegram | X/Twitter | Facebook | WhatsApp
Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
// Source
In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
Follow our socials → Google News | Telegram | X/Twitter | Facebook | WhatsApp
Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
Follow our socials → Google News | Telegram | X/Twitter | Facebook | WhatsApp
The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.