Business
Samsung to hold QD-OLED additional investments meeting in H2 2022
According to the latest report by Korean media TheElec, Samsung is expected to discuss additional investments in Display QD-OLED in the second half of the year. Next year, Samsung’s display QD-OLED output capacity is currently likely to be limited to 30,000 sheets per month.
As per the info, Samsung is unlikely to pursue further investment talks for the Display Quantum Dot (QD) – Organic Light Emitting Diode (OLED) in the first half of this year. In investment negotiations, investment possibilities such as customer and market demand must be considered, as QD-OLED is still too early to review additional investments.
Since it is difficult to expect further investment negotiations in the first half of the year, Samsung Display QD-OLED production capacity is expected to remain at the same level next year.
Although additional investment for QD-OLED will be discussed and implemented in the second half of this year, mass production of additional lines will not be possible until 2024 due to equipment order, production, warehousing and installation.
Based on the 8.5th generation (2200x2500mm) glass disk input, Samsung Display currently produces massively 30,000 (30K) sheets per month of Q1 line QD-OLED production capacity at Asun, Chungcheongnam-do. With a monthly production capacity of 30K, it is not easy to respond to the high-end product market.
Currently, the industry estimates that the Samsung Display can transport 1 million units of QD-OLED panels for TVs and monitors with a monthly production capacity of 30K per year. This number comes from the assumption that Samsung Display will increase yields by 70% by the end of the year.
According to the plan, the second phase line should be set up by 2022 and operational by 2023 and the third phase line should receive equipment by 2023 and start operation by mid-2024.
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Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
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In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.