Business
Samsung India came 2nd with 8.5 million smartphones for 19% share in Q4 2021
According to the latest report of analysis firm Canalys, the smartphone market in India will reach a record 162 million shipments in 2021, a growth of 12% over 2020. After the start of the year, due to the second wave of COVID-19, India recovered strongly in the second half.
After a strong comeback in Q3, smartphone sellers shipped 44.5 million devices in Q4, up 2% despite a challenging supply chain. Xiaomi was the leader, shipping 9.3 million units and maintaining its 21% market share.
Samsung came in second with a 19% share with 8.5 million units. RealMe jumped to third place in India for the first time, reaching 7.6 million shipments a year, up 49%. Vivo and Oppo were ranked fourth and fifth with 5.6 million and 4.9 million units, respectively.
Vendors such as Realme and Samsung have different chipset configurations to effectively manage supply. Realme’s record shipments were made possible by innovations in total planning and stock management, which led to a better supply of mass-market smartphones such as the Narzo 50A and C11.
And on Amazon and Flipkart, Infinix and Tecno have skillfully influenced brand campaigns. Infinix promotes sports among Indian youth to highlight its key features, while Tecno uses social media influencers.
Smartphones with 5G capability will drop further in price amid fierce seller competition, but shipments will be discontinued in H1 2022 before component shortages subside.
Overall, India looks to move upwards towards safer technologies in the future with smartphones in the digital ecosystem and smartphones more essential to the daily lives of Indian citizens.
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Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
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In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.