Business
Samsung manufactured over 300 million Galaxy phones in 2021
According to the Korean publication TheElec, the company produced more than 300 million smartphones last year. It did not reach that number a year ago, as reports suggest. Despite the chip shortage and the global health crisis, as well as growing pressure from Chinese rivals, Samsung will produce more smartphones in 2021 than in 2020.
Although Samsung did not make those 300 million phones itself. It has outsourced production of nearly 60 million units to Chinese companies such as WingTech and Huaquin. The company does this for its budget equipment. The remaining 240 million units were produced internally.
While 300 million is a huge number, Samsung’s flagship series for 2021 – the Galaxy S21 – did not do well in the market in particular. The Galaxy S21, Galaxy S21+ and Galaxy S21 Ultra together sold 20 million-odd units. The company sold over 35 million flagship phones a few years ago.
Fortunately, the low-cost Galaxy A, Galaxy M and Galaxy F series phones worked well in achieving balance. Samsung also has a great 2021 in the foldable market, with the new Galaxy Z Fold 3 and Galaxy Z Flip 3 selling well worldwide.
Financially, the company reported the highest quarterly revenue in the third quarter of this year. It now expects sales revenue of more than $278 trillion (approximately $234 billion) for the full year and operating profit of more than $51 trillion ($43 billion), a huge increase from 2020 onwards.
Samsung aims to sell more than 350 million smartphones this year. The company expects the upcoming Galaxy S22 series to have similar demand with its flagship phone a few years ago.
It is looking to expand its foldable footprint and increase sales of low-cost models, including ODM (Original Design Manufacturer) equipment. The Korean brand has already outsourced the production of nearly 40 million devices to WingTech.
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Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
// Source
In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.