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MediaTek overtook SoC rivals, Samsung Exynos slipped to 5th spot: Report
According to the latest report from Counterpoint’s Market Monitor Service, the global smartphone AP (application processor)/ and SoC (system on chip) shipments increased by 6% year-on-year in the third quarter of 2021. The smartphone SoC shipments have almost doubled compared to the same period last year.
As per the report, MediaTek becomes the leading smartphone SoC market with a 40% share, driving competition with high demand for 5G SoCs and 4G SoCs. MediaTek’s revenue has been steadily rising with the growth of a mix of mid-and high-end SoC portfolios.
When MediaTek surpassed Qualcomm in 2020 to become the largest smartphone chipset vendor, it occupied 31% of the smartphone SoC market. One year later, the Taiwanese firm not just retained that position but remarkably grew its lead over Qualcomm.
Talking about Samsung, the Exynos market fell to fifth place with a 5% share, as it was in the midst of revamping the smartphone portfolio strategy of outsourcing and outsourcing to Chinese ODMs. However, it was its biggest success with Samsung to provide chipsets for some of its entry-level A series devices.
Hence, MediaTek and Qualcomm have a growing share in Samsung’s smartphone portfolio, from mid-range 4G and 5G models to flagship models manufactured by ODMs. The surprising entry on this year’s list is Chinese chipset maker Unisoc, which now holds 10% of the market – compared to just 4% a year ago.
With the rapid expansion of 5G networks worldwide, MediaTek seems to be in a better position from a growth perspective than Qualcomm. However, given the speed at which this segment is growing, if MediaTek implements its 5G well, this could pose a substantial threat to Qualcomm’s domination in the coming days.
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Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
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In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.