Business
Samsung retained top spot in the US and Europe in Q3, thanks to new foldables
The US and European smartphone markets are still plagued by chip shortages, according to a report from Counterpoint Research, where overall sales are slightly lower in Europe and slightly higher in the U.S. than last year.
In Europe, Samsung, Xiaomi, and Apple led the European smartphone market in Q3. Although Samsung has seen a decline in the previous quarter, the recently launched Galaxy Z Flip 3 has helped its fortune. The U.S. market is still owned by Apple and Samsung, while Motorola continues to grow slowly and steadily.
To back off the big picture view, with the exception of Apple, the common suspects making the best Android phones (Samsung, Xiaomi, Oppo) are leading the pack in the European market. This is possible with phones like the Galaxy Z Flip 3, as well as low-priced A-Series models, while there are some surprises from Vivo and Realme’s likes.
In the U.S., the market is packed near major brands and cheap phones with the name of the network company. Cheap Android phones from Motorola, TCL, and OnePlus help increase sales for those companies.
Samsung has also been able to have a successful launch of their latest foldable and successful devices in pushing their most affordable 5G smartphone, the Samsung A32 5G, through carriers like T-Mobile and T-Mobile Metro.
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The companies represented could change slightly over the next quarter. Samsung is not expected to launch the S21 Fan Edition (FE) or S22 until January or February 2022, and Pixel is unlikely to deliver a large number of units.
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Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
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In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.