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Samsung Electro-Mechanics announced to close its RFPCB business
Samsung Electro-Mechanics has officially announced that it has withdrawn from RFPCB’s business. Of the 400 billion won generated from the annual sales made by Samsung Electro-Mechanics in the RFPCB business, Apple’s 300 billion won sales have already emerged as a concern. And, BH and Youngpoong Electronics are expected to benefit from the show, and the price will be key.
According to the Korean media TheElec report, Samsung Electro-Mechanics announced that it would temporarily suspend RFPCB’s manufacturing business in its Vietnamese industry. The number of business suspensions is 427.8 billion won.
The RFPCB is the part that connects the organic light-emitting diode (OLED) panel to the mainboard. The RFPCB has strong and flexible structures, so it is easy to design a product and transfer electrical signals quickly.
The main customers of Samsung Electro-Mechanics’ RFPCB business are Apple and Samsung. Apple’s annual sales exceeded 300 billion won, with sales of Samsung and Chinese manufacturers totaling 100 billion won annually. Samsung Electro-Mechanics produced an annual sales of the 400 billion won RFPCB business but recorded a loss of 50 billion won.
With Samsung Electro-Mechanics withdrawing from the RFPCB business, Apple’s shipping direction is troubling. Apple’s existing RFPCB partners, BH and Youngpoong Electronics are likely to launch Samsung Electro-Mechanics.
This year, the market share of the Apple 13 RFPCB series is reported to be between 50% BH, 30% Samsung Electro-Mechanics, and between 10% Youngpoong Electronics. Samsung Electro-Mechanics and BH had the same rating until last year, but as Samsung Electro-Mechanics decided to withdraw from RFPCB’s business, BH’s exports increased.
If Samsung Electro-Mechanics’ volume is split between BH and Youngpoong Electronics, the RFPCB market share for new iPhones next year can be expected to reach 70% BH and 30% for Youngpoong Electronics.
Samsung Electro-Mechanics is known to lose an annual 50 billion won in the RFPCB business due to fixed costs and other loads. Samsung Electro-Mechanics seriously considered withdrawing from the RFPCB business after the iPhone 12 series last year, but the withdrawal was delayed for about a year.
Samsung remained the king in the Q2 2024 market, but Apple and Xiaomi are getting closer. IDC market research data shows that Samsung led the worldwide smartphone market in the second quarter of the year and Chinese brands scored rapid growth.
According to IDC, Samsung sold 53.9 million devices in the second quarter. The company occupied an 18.9% market share internationally. The company has slightly improved its sales share up from 53.5 million units in the same period last year.
The data suggests that Apple ranked second in terms of global volume sales. The iPhone maker shipped 45.2 million devices in Q2, 2024. It captured a market share of 15.8%, a modest increase from 44.5 million shipments in the second quarter of last year.
Third comes Xiaomi. The Chinese brand saw massive growth in sales year over year. It had sold 42.3 million smartphones in the second quarter alone. It’s a big jump from 33.2 million units shipped in Q2 2023, becoming a potential threat to Apple and Samsung.
Apart from this, Vivo also recorded significant growth in the global market. The company’s year-over-year growth in Q2 was 21.9%, with sales listing 25.9 million units with a market share of 9.1%. The growth percentage shows that aggressive marketing and boasting competitive specs into devices is paying off.
Samsung, Apple’s game isn’t over…
Last week, Samsung launched its new foldable phones, releasing on July 24, 2024. Apple, on the other hand, is expected to launch new flagship iPhones in September. It means, Samsung will enjoy the third quarter as well. The fourth quarter might be of Apple as iPhone sales would sharply grow in the global market given the new lineup release.
Samsung is now preparing to unveil new FE products later this year, followed by the S25 series in early next year. Chinese brands are expected to debut their latest flagships in the last quarter of this year, while Google Pixel phones are also coming in August.
Samsung today announced provisional sales and profit results for the second quarter. Samsung formally announced the provisional/predicted sales and operating profit, suggesting a massive profit boom in Q2, 2024 given the AI memory semiconductor rise.
In Q2, 2024, Samsung sales provisionally increased by 2.89% and operating profit by 57.34% compared to the previous quarter thanks to AI boom. Besides, the sales climbed by 23.31% and operating profit by 1,452.24% compared to the same period last year.
The company expects sales of 74 trillion won and operating profit of 10.4 trillion won on a consolidated basis. While these results are not final, there won’t be much change in the final result when it comes out. Samsung had a pretty profitable period in the second quarter.
Samsung in Q2
- Consolidated Sales: Approximately 74 trillion Korean won
- Consolidated Operating Profit: Approximately 10.4 trillion Korean won
The Korean tech giant is currently facing yield issues in its second-generation 3nm process. The flagship Exynos processor is unlikely to be commercialized this year. It would lead the Mobile business to face additional burdens due to rising prices of Snapdragon chipsets.
Meanwhile, Samsung is focussing on HBM (high bandwidth memory) semiconductors. HBM is a key player in artificial intelligence servers and data centers. The booming AI market will directly benefit Samsung’s semiconductor business.
Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
// Source