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iPhone 13 plays significant role in Samsung’s OLED sales surge in Q3 2021
Samsung Display saw its smartphone OLED panel shipment increase 24.6% quarter-to-quarter during the third quarter thanks to the launch of the iPhone 13. The South Korean company that makes display panels sent 124.76 million units of panels in the third quarter, reports Korean media TheElec.
According to the report, the total exports, about 62.63 million units or 50.2%, were medium-sized OLED tablets to low-end smartphones. The foldable OLED panels used for Samsung Electronics and Apple iPhones accounted for 46.6% of the total third-party panel maker or 58.2 million units.
Samsung Display delivered 3.93 million units of OLED panels per quarter, or 3.2% of total shipments. All were used by Samsung Electronics, and the folding OLED panels of the Glass Z Flip 3 were twice as large as those provided by the Galaxy Z Fold 3.
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With Samsung Display’s foldable OLED panel deployment, 39.31 million units were made for Apple. This doubled the offer given to Cupertino in the third quarter of 2020.
The Chinese companies, including Oppo and Vivo, have shipped 11.13 million units of flexible OLED panels. It has supplied 7.76 million units of premium OLED panels to Samsung Electronics.
With a strong OLED panel deployment, Samsung oversaw the delivery of 29.75 million units (47.5%), Chinese companies acquired 26.13 million units (41.7%) and American and European companies, including Google, accounted for 6.73 million units (10.7%).
Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
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In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.