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Apple rose but failed to defeat Samsung in Q3 2021: Canalys

Just recently, well-known market research firm – Canalys released its new report on the global smartphone market data for the third quarter of 2021. Canalys report suggests, due to the global chip shortage and supply imbalance, smartphone shipments in the quarter fell by 6% from the previous quarter.
Speaking about specific companies, Samsung maintained the top spot with a market share of 23%. Aside from this, Apple ranked second, with a market share of 15%, an increase of 1% compared to the same period last year. Notably, the US tech giant surpassed Xiaomi to become the second-largest phone maker.
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On the other hand, the global market share of the Chinese tech giant had reached 14% in the third quarter of this year. With 14% of total market share, Xiaomi slipped to the third rank, while it was the second-biggest smartphone vendor during the second quarter. Moreover, OPPO and Vivo tied for fourth with a 9% market share.
Canalys Principal Analyst, Ben Stanton. “The smartphone industry is striving to maximize production of devices as best it can. On the supply side, chipset manufacturers are increasing prices to disincentivize over-ordering, in an attempt to close the gap between demand and supply. But despite this, shortages will not ease until well into 2022.”
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Samsung betting big on America’s chip future with $320k salaries

Samsung is making bold moves to capture the US semiconductor market. Samsung America’s offering up to $320,000 base salaries for Director and Manager roles; this signals a strong push to attract top chip talent.
The company is recruiting for three key foundry positions: two sales and business development roles and one senior engineering manager. With performance bonuses, salaries could reach $400,000, as per BusinessKorea, citing industry sources.
Samsung’s been beefing up its US sales team lately. Back in March 2025, the company brought on Margaret Han, a TSMC veteran, to run US foundry sales. She’s tasked with landing major players like NVIDIA or Qualcomm.
The Korean tech giant’s Foundry Division is improving its 2-nanometer process yield, making it more appealing to big customers. Han Jin-man, head of the division, frequently visits the U.S. to oversee and boost local sales efforts.
Meanwhile, the Trump administration might soon limit semiconductor equipment heading to Samsung’s Chinese factories. If that happens, the company will need Commerce Department approval, which could complicate things.
Samsung’s high salaries and smart hires show the firm is serious about dominating the US semiconductor market. With a new factory and AI chips in focus, Samsung is gearing up to be a major player for years to come.
The company is also building a new factory in Taylor, which would start operations between late 2026 and early 2027. This chip plant aims to strengthen Samsung’s position in the growing US semiconductor market.
The rise of the AI-driven ASIC market, projected to grow from $23.1 billion in 2024 to $47.8 billion by 2034, is fueling Samsung’s strategy. Leading US vendors such as Broadcom and Marvell are driving this demand.
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Register Now: Galaxy Z Fold 7, Flip 7 pre-reservations start in the UK

Samsung is all set to launch its brand-new foldable phones, the Galaxy Z Fold 7 and Galaxy Z Flip 7, on 9th July 2025 at the Galaxy Unpacked event. You can now pre-reserve your new Galaxy phone in the UK, and Samsung is offering some great rewards for doing so.
The Galaxy Unpacked Event 2025 will go live at 3 PM in the UK, and you can watch it on Samsung’s website, YouTube, or Newsroom. If you register early, you can get some great rewards.
Get a Free £50 Voucher
If you register your interest and answer a few quick questions, Samsung will send you a £50 voucher to use on one of the new Galaxy devices. For that, you need to keep these important points in mind.
- Just register before 11:59 PM on 8th July 2025
- The voucher will be sent by email on 9th July
- You can use it until 24th July 2025
- One voucher per person
It’s quick, easy, and worth it if you’re planning to get the new Fold or Flip.

Image via Samsung UK
Chance to Win a £1000 Samsung Voucher
By pre-registering, you’ll also be entered into a prize draw to win one of ten £1,000 Samsung.com vouchers.
To enter the prize draw, you need to register before 11:59 PM on 8th July 2025. Winners will be picked at random and contacted by email on 24th July 2025. You must be 18 or older and live in the UK. Only one entry per person is allowed.
When you pre-reserve from Samsung, you get more than just a phone. Enjoy free delivery, trade-in discounts, price promises, and Samsung Rewards. So don’t wait, pre-reserve today and enjoy rewards just for showing interest in Samsung’s next big thing.
News
Samsung opens Galaxy Z Fold 7 and Flip 7 pre-reservations in India with VIP perks

Samsung has now started Galaxy Z Flip 7 and Fold 7 pre-reservations in India with exciting benefits. The new foldable phones are set to launch on July 9, with the company is now revealing offers for early adopters.
Starting today, Samsung has opened pre-reservations for the Galaxy Z Flip 7 and Fold 7 in India through July 9, 2025 (7 PM IST). Shoppers can pre-reserve to score a VIP Pass that unlocks benefits worth beyond INR 5999.
How to pre-reserve?
Reach out to Samsung’s Unpacked webpage and click on the Pre-reserve button to add the next Galaxy Pre-reserve VIP Pass. Make a payment of INR 1999 using any prepaid payment options available on the pre-reserve page.
Once done, Samsung will send out the next Galaxy Pre-reserve VIP Pass through email & message to your registered email/mobile number. Note that referral, welcome voucher, and Loyalty points cannot be used for pre-reservations.
The amount of INR 1999, which you are paying for pre-reservations, will be adjusted against the purchase value of the device. If you don’t purchase the product launch, the VIP Pass will be canceled, and a refund will be initiated.

Source – Samsung India
Benefits of pre-reservations include early delivery of new devices and an e-Store voucher worth up to INR 5999. This voucher can be used to purchase selected products on the official Samsung website and the Shop App.
Just like the US sweepstakes, Samsung announced a grand giveaway for Indian residents. Samsung fans in the country stand a chance to win a voucher worth INR 10000, plus a grand giveaway worth INR 50000 by sharing your details.
At the Unpacked event, Samsung will launch Galaxy Z Fold 7 and Flip 7 phones, Galaxy Watch 8, Watch 8 Classic, and Watch Ultra 2025 smartwatches, Android 16-based One UI 8 software and enhanced Galaxy AI features.
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Galaxy Z Fold7, Flip7 get a brutal price hike in Europe: Leak

Samsung officially launches its new foldables on July 9th in the US. We’ve seen lots of leaked renders and are pretty much aware of specs, and now a retailer listing reveals the Galaxy Z Fold7 and Z Flip7 price in Europe.
According to NieuweMobiel, Samsung Galaxy Z Fold7 and Flip7 may launch with a brutal price hike in Europe. Both the upcoming foldables may cost up to €200 more than their predecessors, with country-specific VAT included.
The Galaxy Z Fold7 may start at €2,227 in Italy, while the 512GB version may cost €2,309. The Galaxy Z Flip7’s top tier would have a price tag of €1,425, making it €100 pricier than its predecessor in Europe.
While the price hike is €100 for the Flip model, the Fold is getting a price jump of €200. The Galaxy Z Fold 7 is going to be Samsung’s most expensive phone ever. The retailer listings aren’t confirmed but can be considered almost final.
Galaxy Unpacked 2025
Samsung has a history of offering striking deals to early adopters. Pre-reservations have begun in various markets, bringing you a $50 credit in the US. Pre-order deals would also include enhanced trade-in credits and some freebies.
Galaxy Z Fold 7 and Flip 7 are getting some notable upgrades over the previous models. The former would be getting a Fold SE-like bigger screen and a 200MP camera, while the latter is all set to flaunt a full-view cover screen like the Moto Razr.
The Fold7 will be powered by Snapdragon 8 Elite globally, while the Z Flip7 will feature Exynos 2500. Android 16-based One UI 8 will be pre-loaded on both phones, with Samsung already teasing exceptional Galaxy AI upgrades.
The retailer listing suggests a massive price hike for both foldables; however, European markets are usually considered the most expensive for gadgets. We hope the price of these foldable phones will remain the same in key markets.

Source – Samsung
News
Samsung reveals Galaxy Z Fold 7, Flip 7 launch date with $50 pre-reserve reward

Samsung has officially announced its Galaxy Unpacked date, set for July 9, 2025, in Brooklyn, New York. The company will unveil the Galaxy Z Fold 7, Z Flip 7, Watch 8 series, and more, with a focus on Galaxy AI advancements.
The event kicks off at 10 a.m. ET and will stream live on Samsung’s website, Newsroom, and YouTube. Samsung says Brooklyn, known for its vibrant culture, is the perfect backdrop for revealing its foldable phones and updates.
Here’s the event time based on the time zone:
- 10 am ET
- 3 pm BST
- 4 pm CET
- 07:30 pm IST
$50 pre-reserve reward
Ahead of the launch, Samsung has opened reservations on its website, running from June 23 to July 8, 2025. It unlocks free Samsung Credit for accessories and offers up to $1,150 in trade-in savings and other deals for early adopters.
By signing up with your email, you’ll receive a $50 Samsung credit for ecosystem purchases, like accessories or other Galaxy devices. This credit cannot be applied to the Galaxy Fold 7 or Galaxy Flip 7 directly.
Note: Reserving is free, requires no deposit.
You’ll also get a 3x boost on Samsung Rewards points for extra goodies. Plus, reserving enters you into a sweepstakes for a shot at a $5,000 prize.

Samsung announces Galaxy Unpacked, Z Flip 7 and Fold 7 launch date
What to expect at Unpacked
The Galaxy Z Fold 7 will be sleeker, with a thinner design, bigger screens, and better cameras. Leaks point to an 8-inch main display and a 6.5-inch cover display, which is perfect for multitaskers who love big screens.
The Galaxy Z Flip 7 is also getting some love, likely featuring a 4-inch full view cover display to compete with phones like the Moto Razr. Both devices will run on Android 16 with One UI 8, making Galaxy AI smarter than ever.
Samsung is also expected to introduce the Galaxy Watch 8 series, including the Watch 8, Watch 8 Classic, and Watch Ultra. Rumors hint at a new square design and advanced health features for the smartwatches.
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