Google now lets users to continuous scrolling on its Search for mobile

Continuous Scrolling is relevant to social networking sites that people want to keep in their app/website. Whether Instagram, Twitter, or Facebook – they all offer continuous scrolling to stay in touch for as long as possible.

Now, Google wants you to constantly scroll through search results on your mobile search page. The company says the new change will make “browsing search results much easier and more accurate.”

From the description Google provided on its blog, it looks like Search on mobile will show results that are more closely related to open-ended questions such as “What to cook with potatoes?” instead of simply showing you results from the second search page.

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It is well known that after the first page of search results, clicks drop dramatically. If you are not on the first page or two of the Google Search Engine (SERP) results page, you will probably never get eyeballs at all.

Google now wants to remove that barrier so that when you reach the bottom of the search results page on your phone, the following results will be automatically loaded with relevant information. You will find more information related to your search now.

According to the company, “most people who want more information tend to search for up to four pages of search results.” With the latest updates, mobile users can browse seamlessly to many different outcomes before clicking the see button. This new change will be gradually released in more English searches on mobile in the U.S.