Recently, Counterpoint Research has released the US smartphone shipment data report for the first H1 of 2021. The US smartphone market has seen a 27% increase in YoY sales in H1 2021 as carriers continue to push for 5G upgrades and 5G smartphones significantly reduced.
According to the report, Samsung’s growth in the US smartphone market was small compared to its competitors Apple, Motorola, and OnePlus. But, both Apple and Samsung devices were the leading sellers in the premium category with 53% and 17% YoY growth, respectively. OnePlus, Motorola, and Nokia HMD have seen strong growth in the market by replacing the space left by LG’s exit from the smartphone business.
Samsung is the number one smartphone in the world, and the US is one of its most important markets. However, Apple and Samsung devices were the leading sellers in the premium category with 53% and 17% YoY growth, respectively.
So far, 2021 has been a difficult year for OEMs. There has been a market integration with the release of LG and VinSmart, rising demand from more expensive 5G smartphones carriers, and production constraints due to a global shortage. This has created a great opportunity for OEMs who want to increase their market share.
According to analysts, Samsung could have done much better if it had the inventory to meet demand. A32 5G has become T-Mobile’s ‘5G for All’ campaign. Due to supply or design issues, T-Mobile has converted a device that converts high-volume 5G to the OnePlus N200. This device is one of the most affordable 5G devices on the market right now.
OnePlus became the fastest growing OEM at H1 2021 with 428% YoY growth. With the launch of the N100 and N10 5G in January, OnePlus quickly gained market share in the Metro by T-Mobile.
Motorola has shown a growth rate of 83% year-on-year, and Nokia has also seen a 35% growth rate increase in the first half of 2021. Apple’s annual growth rate has been 53%, which is impressive, especially considering it is the market leader in the US smartphone market.
It obtains more than half of the market share and sends twice as many smartphones to Samsung. Google’s market share fell by 7% compared to the first half of 2020, while LG’s exit meant a drop in its market share of 35%. ZTE’s market share dropped by 77% in the US.
The senior analyst Hanish Bhatia said that the current chip shortage has strengthened the availability of smartphones in the US, with Samsung prioritizing the introduction of high-end smartphones instead of Galaxy A series devices in the country. This move could help the company increase its profits. Samsung will launch the Galaxy Z Flip 3 and Galaxy Z Fold 3 on August 11, which could help boost its growth in the second half of this year.
Samsung leads Q3 smartphone market, Huawei’s entry haunts Apple
Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
Underdog phone brand jumped 50%, Samsung and Apple lost ground
In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Samsung enjoyed 2023’s last victory over Apple?
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.