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Surpassing Samsung, OnePlus tops the US market in terms of YoY growth in H1 2021
Recently, Counterpoint Research has released the US smartphone shipment data report for the first H1 of 2021. The US smartphone market has seen a 27% increase in YoY sales in H1 2021 as carriers continue to push for 5G upgrades and 5G smartphones significantly reduced.
According to the report, Samsung’s growth in the US smartphone market was small compared to its competitors Apple, Motorola, and OnePlus. But, both Apple and Samsung devices were the leading sellers in the premium category with 53% and 17% YoY growth, respectively. OnePlus, Motorola, and Nokia HMD have seen strong growth in the market by replacing the space left by LG’s exit from the smartphone business.
Samsung is the number one smartphone in the world, and the US is one of its most important markets. However, Apple and Samsung devices were the leading sellers in the premium category with 53% and 17% YoY growth, respectively.
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So far, 2021 has been a difficult year for OEMs. There has been a market integration with the release of LG and VinSmart, rising demand from more expensive 5G smartphones carriers, and production constraints due to a global shortage. This has created a great opportunity for OEMs who want to increase their market share.
According to analysts, Samsung could have done much better if it had the inventory to meet demand. A32 5G has become T-Mobile’s ‘5G for All’ campaign. Due to supply or design issues, T-Mobile has converted a device that converts high-volume 5G to the OnePlus N200. This device is one of the most affordable 5G devices on the market right now.
OnePlus became the fastest growing OEM at H1 2021 with 428% YoY growth. With the launch of the N100 and N10 5G in January, OnePlus quickly gained market share in the Metro by T-Mobile.
Motorola has shown a growth rate of 83% year-on-year, and Nokia has also seen a 35% growth rate increase in the first half of 2021. Apple’s annual growth rate has been 53%, which is impressive, especially considering it is the market leader in the US smartphone market.
It obtains more than half of the market share and sends twice as many smartphones to Samsung. Google’s market share fell by 7% compared to the first half of 2020, while LG’s exit meant a drop in its market share of 35%. ZTE’s market share dropped by 77% in the US.
The senior analyst Hanish Bhatia said that the current chip shortage has strengthened the availability of smartphones in the US, with Samsung prioritizing the introduction of high-end smartphones instead of Galaxy A series devices in the country. This move could help the company increase its profits. Samsung will launch the Galaxy Z Flip 3 and Galaxy Z Fold 3 on August 11, which could help boost its growth in the second half of this year.
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Apple leads the worldwide smartphone market, while India’s Fire-Boltt managed to surpass Samsung in the first quarter of 2023. To proceed ahead, it’s important to mention that there’s no comparison between smartwatches manufactured by Samsung and Fire-Boltt. Here’s why:
Types of smartwatches:
- HLOS smartwatch: Smartwatch running a high-level OS, such as Watch OS (Apple) or Wear OS (Samsung), with the ability to install third-party apps.
- Basic smartwatch: Smartwatch running a lighter version of an OS, with no ability to install third-party apps.
Counterpoint Research recently published its market analysis of the worldwide smartwatch market. The data revealed that Apple continues to lead the smartwatch market, while India’s Fire-Boltt surpassed Samsung for the first time in terms of numbers.
Apple
In the first quarter of 2023, Apple’s shipment volume fell 20 percent year on year. As a result, the company’s market share dropped to 26 percent, which was 32 percent in the first quarter of 2022.
Fire-Boltt
For the first time, Fire-Boltt surpassed Samsung, resulting in ranking second on the global market. The Indian brand has approx 3x shipments increment compared to the previous year with 57 percent growth QoQ.
Samsung
Samsung secured an incredible 15 percent shipments increment in key market North America, but a decline from other markets made it lose the runner-up position on the chart. The company’s global shipments declined by 21 percent QoQ and 15 percent YoY.
Huawei
Huawei’s shipments in China declined by 14 percent YoY, but it has increased shipments in India, LATAM, and MEA, limiting its overall decline in global shipments to 9%.
Samsung owns the largest slice of the global smartphone market share, with rivals in 2nd and 3rd including Apple and Xiaomi, respectively. A recent TrendForce report reveals that Samsung controls about 70 percent (3/4) of the overall foldable smartphone market (with 13 million units shipment).
According to the data, Samsung continues to lead other brands in foldable smartphone market research and production technologies. The company already controls the largest 70 percent piece of the overall market, which would further solidify with the release of Galaxy Z Fold 5 and Flip 5 this July.
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The South Korean tech giant is likely to unveil its next-generation Fold/Flip phones in late July and release to the market in August. The major upgrades are a significantly larger cover display on the Flip 5 and a new waterdrop hinge technology on the Fold 5.
The research agency predicts market size falling short of 1.2 billion units. However, it is estimated that foldable phones’ shipments will reach 19.8 million units in 2023, marking an impressive YoY growth rate of 55% compared to 12.8 million units last year.
Chinese brands like Huawei, OPPO, Vivo, Xiaomi, and Honor have all joined the race for foldable smartphones. Huawei’s Pocket S, released in 2022, has seen a warm reception in the consumer market, thanks to its appealing design and competitive pricing, despite being equipped with a 4G processor.
Last year, Huawei’s market share stood at around 10% and is expected to approach 20% this year. Other Chinese brands hold around 3–5% market share in the foldable smartphone sector. If they can extend their foldable devices into global channels, their sales volumes are expected to rise even further.
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Market research agency Counterpoint Research revealed smartphone shipments in 5 key countries in Southeast Asia in the first quarter of 2023 fell by 13% year-on-year. Among the top five manufacturers in Southeast Asia, Apple was the only one to achieve positive growth, while Samsung was the number one vendor.
Note: Key Southeast Asia countries/markets include Indonesia, Thailand, Philippines, Vietnam and Malaysia.
The report shows that the five Southeast Asian markets including Indonesia, Thailand, the Philippines, Vietnam, and Malaysia were affected by a combination of factors such as sluggish demand and seasonal decline, with year-on-year decreases of 7%, 1%, 10%, 30% and 29% respectively.
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Southeast Asia is at a stage where different consumer types are behaving in a different manners. Low-end smartphone buyers are recovering but they are not just there yet.
Mid-to-high-end smartphone buyers are holding on to their wallets and extending the ownership of their phones, while high-to-premium smartphone buyers are unaffected by the economics of the situation.
Senior Analyst @GlenCardoza writes about Southeast Asia’s five key smartphone markets that declined 13% YoY in Q1 2023.@Apple shined in a declining market with shipments increasing by 18% YoY. @Infinix_Mobile witnessed a 41% increase as the brand grew across SEA markets. While… pic.twitter.com/O648lUQ2C6
— Counterpoint (@CounterPointTR) May 16, 2023
These consumers are going out and choosing to buy the S series, foldables and iPhones. While 5G is becoming a norm, operators are coming out with creative packages and providing options for all types of smartphones.
The coming months are likely to see a bit more improvement in consumer sentiment while governments make sure that their countries remain largely unaffected by global macro issues.
Here’s the data in quick-view format:
- Samsung fell by 16% year-on-year, and its market share fell from 22% to 21%
- OPPO fell by 10% year-on-year, and its market share increased from 19% to 20%
- Vivo fell 26% year-on-year, and its market share fell from 17% to 14%
- Xiaomi fell by 13% year-on-year, and its market share remained at 14%
- Realme fell 5% year-on-year, and its market share increased from 11% to 12%