Business
Q1 2021: Samsung seized global and most regional markets but should worry about some regions
It’s the last month of the 2nd quarter of this year and market research firms are releasing their analysis for the first quarter. In a recent development, a well-known market research firm – Counterpoint Research published its new report, which is related to the global smartphone market shipments.
Beating Apple, Samsung led the global smartphone market in Q1 2021 with the highest smartphone shipments. However, the former sold most of its mobile phones (iPhones) because of the 5G-powered iPhone 12 series. At the same time, the latter achieved significant growth in its market share in European countries.
Counterpoint Q1, 2021 Market Monitor Report Highlights
- Global smartphone shipments rose 20% year on year.
- At the same time shipments have declined 10% quarter-on-quarter.
- In the first quarter of 2021, a total of 354.94 million smartphones was sold.
- India’s smartphone market declined for the second quarter.
- Xiaomi led the Indian market with a 26% market share (growth 8% YoY).
Samsung’s performance in Q1 2021 – Counterpoint
Earlier this year, Samsung introduced its new Galaxy S series flagship smartphones called Galaxy S21, Galaxy S21+, and Galaxy S21 Ultra. The Korean tech giant slightly reduced the pricing of these flagships compared to previous generations that helped to increase its market share.
Talking about the global position, Samsung sold most of the smartphone units in Q1 2021 with a massive 22% market share, followed by Apple (17%), Xiaomi (14%), Oppo (11%), and Vivo (10%). Not surprisingly, the US banned Huawei slipped to 6th and secured just 4% market share internationally.
Regional Smartphone Market Share
- Asia
China-based Vivo led the Asian market with an 18% market share, while Samsung ranked last in the top 5 largest sellers in the biggest region with just 12% of market share.
- Europe
Samsung grabbed the crown of the European smartphone market with an impressive 37% market share.
- North America
In North America, the Cupertino-based company sold most of the units and achieved 55% of the total market share. Meanwhile, Samsung ranked second with just 28% shipments.
- LATAM
Samsung secured a 42% market share in the Latin America region, while Motorola grabbed 2nd spot with 22% share.
- Middle East
In Middle East countries, Samsung sold most of the phones, followed by TECNO, Xiaomi, iTel, and Oppo.
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Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
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In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.