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On May 17, 2021, Samsung announced that it will showcase various new displays at the “SID Display Week 2021” from 18th to 21st May. Following the announcement, the company has officially introduced many futuristic OLED displays that will enable you to experience a better everyday life.

According to the official info, Samsung Display officially released a video, which showcases the new displays that were teased via images yesterday. The video starts with showing off triple folding display, Samsung entitled it as S-Foldable, later, we can see the under-display camera tech, better known as Under Panel Camera for laptops.

Furthermore, we get to see a concept of a massive 17″ folding laptop that can be folded and carried easily, and a quite attractive smartphone with a Slidable display, which will surely become reality in near future. However, these techs are just in concept for now, but they will debut with Samsung Galaxy devices very soon!

At the SID Display Week 2021 event, Samsung Display President, Joo-sun Choi said that “Samsung Display will develop various self-luminous technologies such as OLED, QD, and LED in the future.” The future business vision is also disclosed.

Samsung Display Showcased Futuristic OLEDs

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Samsung Display launched next-generation OLED technologies such as “S-foldable”, Slidable, and UPC (under panel/display camera) and 17-inch foldable display, which will change our daily lives in the near future.

  • S-foldable

Samsung’s “S-foldable” is a multi-foldable display that can be folded twice inside and outside that can confirm the world’s best OLED technology. When the screen is opened to the maximum, the size is 7.2 inches, and it is a concept that can be used as a smartphone when folded twice and like a tablet when fully opened.

Samsung S-foldable OLED

  • 17-inch Foldable OLED

It is a 17-inch product that provides a large screen similar to a tablet when folded in a 4:3 ratio and a monitor when unfolded. It is a differentiated foldable product that allows you to enjoy a large screen on a PC monitor while enhancing portability (Carrying Small Seeing Big).

Samsung 17-inch Foldable OLED

  • UPC (Under Panel Camera)

UPC is a full-screen technology that minimizes the bezel and maximizes the screen by mounting the front camera on the bezel part of the existing IT device under the panel and secures camera functions by increasing the transmittance of the panel part where the camera module is located. However, the UPC panel is currently introduced for laptops.

Samsung Under Panel Camera OLED

  • Slidable

“Slidable” display is one of the long-anticipated technology that offers a large screen similar to a tablet when folded in a 4:3 ratio and a monitor when unfolded. In the case of expanding the screen, multitasking or large-screen video and content enjoyment are possible. At the same time, it is usually portable and easy to use.

Samsung Slidable OLED

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Meet Yash, author and dynamic creator of the compelling tech narratives at Sammy Fans. He has evolved from a Samsung firmware aficionado to a multi-faceted tech storyteller. Yash's expertise shines brightest with his explorations into Samsung's One UI. Beyond the screen, his love for landscapes and rivers adds a unique flavor to his work.

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Samsung Harman launches JBL Headphones and Speakers that rethink Bluetooth

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Samsung-owned Harman introduced new high-performance JBL headphones and portable Bluetooth speakers in South Korea. With the new launches, the company is expanding its footprint in the audio products market.

The unique features of Samsung Harman audio products give them an edge over rivals in the market. A standout feature is the ability to play high-quality wireless audio even on existing wired devices that do not support Bluetooth.

JBL Tour One M3 headphones

They come with a game-changer called JBL Smart Tx, a wireless audio transmitter, letting you enjoy HQ Bluetooth audio on devices that don’t even support Bluetooth. These headphones connect via Bluetooth, USB-C, or even legacy systems

Auracast:

It lets multiple headphones, JBL or other brands, connect to a single device. Harman says this feature will soon be a staple at places like international conferences. It’s practical, inclusive, and opens up so many possibilities for shared listening experiences.

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Samsung Harman Headphones

JBL Flip 7 and Charge 6 Speakers

These speakers come with JBL Pro Sound with an AI sound boost feature. You may become a fan of how portable these speakers are, with replaceable handles and up to 16 hours of battery life, thanks to the playtime boost function.

Samsung Harman Speakers

JBL PartyBox Encore 2

Samsung Harman’s new JBL PartyBox Encore 2 party speaker steps it up with Bluetooth 5.4, LE Audio, and a fast-charging feature. It comes with wireless microphones, perfect for karaoke nights or impromptu speeches.

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Samsung proves it still knows how to launch a phone, fans line up for Galaxy S25 Edge

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Samsung Galaxy S25 Edge Fans Line Up

Samsung kicked off the pre-launch of the Galaxy S25 Edge on May 21, and the excitement was electric. Fans lined up outside Samsung Gangnam in Seoul, eager to get their hands on the sleekest phone in the Galaxy S series yet.

By 10 am, when the Gangnam store opened its doors, a long queue of pre-order customers was ready to claim their devices. This Galaxy S25 Edge launch proves again that Samsung knows how to create a phone that gets people talking and waiting in line.

The first lucky buyer, Jeon Jun-ha, stepped up to the pickup zone, scanned his QR code, and walked away with the very first Galaxy S25 Edge. Cheers and applause filled the store as staff handed him a bouquet and gifts.

“I got this for my younger sibling,” Jun-ha said, beaming. “I waited two hours before the store opened, and being the first to get it—plus all these gifts—feels amazing.”

Samsung Galaxy S25 Edge Rollout

The Galaxy S25 Edge’s slim profile and powerful performance make it stand out, and the hands-on demo zone at Samsung Gangnam was packed with fans.

Another pre-order customer, Song Hye-seung, bought one for her father, a loyal Galaxy user. “It feels so light,” she said. “I think it’ll be easy on his wrist, which is a big deal.”

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New Galaxy AI Subscription Club

For just KRW 5,900 (approximately $4.25) a month, subscribers get perks like up to 50% residual value when trading in their device, Samsung Care Plus for damage protection, and discounts on accessories.

Until May 31, Samsung is sweetening the deal with three months of cashback for those who join the club through Samsung.com and stay for three months, apart from a free storage upgrade.

Samsung also debuted the “Galaxy Ring Two-Tone Titanium Black” alongside the S25 Edge, and buyers who snag both get a 20% discount on the ring plus 100,000 membership points.

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Have a hot tip or just want to chat tech? I’d love to hear your feedback or tips—connect with me on X/Twitter @TweetToYash!

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TCL just proved it is Samsung’s real rival, not LG

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Samsung 19 Years Global TV market

For years, Samsung and LG have dominated the worldwide TV market, but recent data shows TCL is closing in fast on Samsung and leaving LG in the dust. This shift indicates that TCL, not LG, is emerging as the real rival to Samsung.

According to a recent report from market research firm Sigmaintell via TheElec, TCL’s TV shipments in the first half of 2025 are projected to hit 13.7 million units, a strong jump from 12.7 million units last year.

That’s an 8% growth rate, the highest among the top four TV makers. Samsung, still leading the pack, is expected to ship 17.2 million units, up 3.3% from 16.6 million.

Meanwhile, LG Electronics is lagging behind with 10.3 million units, a mere 1.3% increase from 10.2 million. Hisense, another Chinese brand, follows closely behind TCL with 13.6 million units.

TCL is gaining ground fast

Last year, the shipment gap between Samsung and TCL was 3.9 million units. This year, it’s expected to shrink to 3.5 million. That’s a clear sign TCL is catching up, at the same time, the gap between TCL and LG is growing.

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Sigmaintell points to US retailers stockpiling inventory and China’s trade-in policy, which offers subsidies for energy-efficient TVs. Per the reports, this is one of the factors behind TCL’s surge in the worldwide TV market.

TCL’s aggressive growth and ability to close the gap with Samsung show it’s not just another player in the TV segment, but it’s a serious rival, which is coming for the crown. LG, while still a major TV vendor worldwide, is falling behind in this race.

Samsung, despite holding the top spot, is feeling the pressure and facing challenges in reaching its 38M shipments target. Sigmaintell predicts weaker shipments in the second half of 2025 due to artificial demand from early stockpiling.

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Google says Gemini AI is the ‘Killer App’ behind Samsung’s next big thing

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Samsung Ray ban glasses

Samsung and Google are collaborating to develop Smart AR Glasses. Following the I/O 2025, Google’s co-founder backed Gemini AI as the killer app behind the AR Smart Glasses in development with Samsung Electronics.

During his conversation with DeepMind’s CEO, Sergey Brin talked about AI (artificial intelligence), AGI (artificial general intelligence), Gemini, as well as Google’s work on AR Smart Glasses in collaboration with Samsung.

Recent developments also suggest that Google is quite ambitious to make a comeback in the Smart Glasses segment, riding the wave of AI. The product would likely come from Samsung, and the software part will be handled by Google.

Brin stated, “The emergence of generative AI has made the functions of smart glasses far more realistic than during the Google Glass era,” and expressed confidence that “the AI agent we announced today will be the killer app for smart glasses.”

Back in 2015, Google left the Smart Glasses segment due to poor sales, but it’s ready to return to the market in collaboration with Samsung, as announced at I/O 2025. Brin commented on the launch of Google Glass in 2013, stating, “I made a lot of mistakes,” adding, “I didn’t realize how difficult it was to make smart glasses at a reasonable price.”

He expressed, “I have great confidence in smart glasses, and I am pleased that Google is once again pursuing the smart glasses field with great partners.”

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After the rise of AI, AGI is the next big leap in the tech industry. Google believes Gemini AI will be the first Artificial General Intelligence by 2030. There will be even more stunning experiences for consumers around the world.

Samsung’s XR Headset and AR Glasses get Google’s spotlight at I/O 2025

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Samsung Galaxy S23 Ultra survives frozen Arctic river dive like a tank

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Samsung Galaxy S23 Ultra Arctic River Dive

Samsung’s flagship phones are made to deliver exceptional performance, camera quality, and user experience. 2023’s Galaxy S23 Ultra is unquestionably a monster flagship, having recently survived a frozen Arctic river dive.

Recently, Samsung brought an incident to the limelight, in which a Galaxy S23 Ultra spent hours submerged in a freezing Arctic river. Surprisingly, the flagship phone has proven its tank-like, durable build quality, emerging just fine.

The incident

A Swedish professional wilderness guide’s Galaxy S23 Ultra slipped from his glove and fell into an ice fishing hole when he was out on the frozen Kalix River. The device plunged into the freezing water, settling around three meters below the surface.

“At that moment, I felt like I had donated my entire digital life to the river — photos, ID, credit cards and all my apps gone in an instant,” Mikael said. “It wasn’t just a phone to me. It was my work companion, essential in everything I do.”

As the phone has plenty of crucial data and documents, it was necessary for the owner to get it back. Mikael decided to attempt a recovery despite the extreme conditions, leading him to a five-hour-long smartphone rescue operation.

“I could see my phone through the ice. It wasn’t lost completely — just barely out of reach,” he explained. “Eventually, I drove home, grabbed a summer fishing net, tied the net to a birch rod, and came back — and within five minutes, it was in my hands.”

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Samsung Galaxy S23 Ultra Arctic River Dive

Source – Samsung

After a series of attempts, Mikael has got his hands back on the Galaxy S23 Ultra. Tapping the power button immediately illuminates the screen, showcasing recent notifications, proving extremely durable and reliable build quality.

“We let it sit overnight in the cabin just to be safe, but the next day it was still working perfectly,” Mikael added. “And it continues to function just like it did before the incident.”

Samsung’s reliable IP68 rating feature has made the Galaxy S23 Ultra pretty much durable and reliable. The IP rating is meant to safeguard the device from dust and water damage, even in extreme conditions, to ensure longevity.

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