Starting this year, Samsung launched its new premium wireless earbuds, the Galaxy Buds Pro alongside the Galaxy S21 series. These premium earbuds feature an immersive sound, superior call quality, intelligent ANC, and enhanced connectivity across your devices as well as major upgrades over their predecessors.
Moving ahead, the company has officially launched a new special edition of the Galaxy Buds Pro in collaboration with South Korea’s makeup and skincare brand LANEIGE. The new package consists of Galaxy Buds Pro in Phantom Violet color and LANEIGE Neo Cushion, which is a popular cushion foundation from Amorepacific’s beauty brand Laneige.
Samsung and Amorepacific decided to plan this package based on the fact that the exterior design of the Galaxy Buds Pro and Neo Cushion is similar in the round square. The ‘Phantom Violet’ color shown was applied to the entire package.
Furthermore, the LANEIGE Neo Cushion also has the same concept as the ‘Galaxy Buds Pro’ such as applying a luxurious matte material to the ‘Phantom Violet’ color, and the ‘Phantom Violet’ color is applied to the package. With the new Galaxy Buds Pro LANEIGE Neo Cushion edition, Samsung is targeting MZ generation women in South Korea.
Talking about availability, this new variant will be available for pre-order from Naver’s online shopping website starting May 11 at a price tag of KRW 199,000 (around $177). At the same time, you can also purchase these Galaxy Buds Pro from Samsung’s online store, Powder Room, and Amorepacific online store.
An official from Samsung Electronics said:
“We have planned a unique collaboration with beauty brands so that the MZ generation who actively expresses themselves can fully reveal their individuality with the sensuous ‘Phantom Violet’ color. We will continue to introduce products that can meet the diverse tastes of consumers through design.”
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