Xiaomi tops, Samsung remains on 2nd with 52% YoY growth in the Indian smartphone market in Q1 2021
Samsung maintained its second spot in the Indian market in terms of smartphone shipments. The company secured a remarkable 52% year-on-year growth, many thanks to the budget Galaxy M02 series and various entry-level phones, reports IDC.
Aside from this, the South Korean tech giant launched its new Galaxy A series smartphones including the Galaxy A32, Galaxy A52, Galaxy A72 as well as the Galaxy M12 from the M lineup, which gained a significant response from Indian consumers.
Furthermore, Samsung introduced its latest flagship Galaxy S21 series earlier than the routine launch period. Last year, the company had aggressively promoted its products through online platforms. Meanwhile, it has changed its strategy this year and attempted to gain share offline.
Samsung has offered its online exclusive F series through offline channels and is now launching new products through both channels. Inspired by the Galaxy S21 series and other flagship products, Samsung’s online portal has fared well and increased its contribution to Samsung’s channels.
Top 5 smartphone brands in the Indian market in Q1 2021
- Xiaomi – 4% YoY growth
- Samsung – 52% YoY growth
- vivo – 16% YoY
- realme – declined 4% YoY
- OPPO – grew 12% YoY
This brand grew 558% YoY!
Apart from the top 5 brands, former Xiaomi sub-brand POCO was the fastest-growing smartphone maker in the Indian market in the first quarter of this year. POCO registered a record 558% YoY growth because of the strong demand for POCO M3 and POCO X3 Pro.
Market Summary:
- Xiaomi
Inspired by the Redmi 9 series, Xiaomi retained the top spot in the Indian smartphone market in the first quarter of 2021 with an annual growth of 4%. Surprisingly, the Mi 10i 5G performed strongly in the mid-range segment.
- Samsung
Samsung is still the second-largest brand of smartphone shipments in India, with a 52% year-on-year growth, thanks to a focus on the budget segment and the launch of the newly launched M02 series and many other products.
- vivo
In the first quarter of 2021, Vivo grew by 16% year-over-year and maintained its third position. With the improvement in the status of COVID-19 and the resumption of offline channels in the first quarter of 2021, Vivo continues to be the leading smartphone player in the offline sector.
- realme
Realme fell 4% year-on-year in the first quarter of 2021, but managed to maintain its fourth position in the market. Besides, the Narzo 30 Pro was the cheapest 5G smartphone in the country during the same quarter.
- OPPO
OPPO grew 12% year-over-year in the first quarter of 2021 and has an 11% market share. The company will debut 5G in the first quarter of 2021, and its OPPO Reno 5 Pro 5G has a 3% market share in 5G smartphone shipments to India.
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Samsung is reviewing LockStar for Galaxy S24 AOD customization. The Korean community’s moderator confirmed that the latest flagship phones don’t support personalization of the always-on-display using Good Lock’s LockStar module.
Thanks to the new screens, Samsung’s Galaxy S24 series brings an iPhone-like Always On Display feature. However, the company seemingly missed bounding it with Good Lock for customization. As a result, users are facing issues tweaking it through LockStar.
However, the latest input confirms that Samsung is considering LockStar support for Galaxy S24 AOD. This will allow users to renovate the always-on-display functionality on their device in various aspects including removal of certain elements.
LockStar doesn’t support AOD customization in the Galaxy S24 series. While an internal review is underway, a possible release may happen shortly. Meanwhile, the moderator hasn’t shared any specific timeline regarding the availability of the support.
Good Lock’s LockStar is one of the most popular plugins for Galaxy customization. Not only the lock screen, the LockStar also lets users tweak the AOD function. The suite will likely add support for the newly released phones well before July Unpacked.
Image: Samsung Community
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Huawei is making a stunning comeback in its home ground. The company scored a 70% year-on-year growth in its smartphone sales in China in the first quarter. At the same time, sales of Apple dropped by over 19%, reports Counterpoint Research.
The report highlights that the Chinese phone maker is set to outpace Apple in China. As Apple is already facing heat, it’s alarming for all smartphone vendors including Samsung. After Apple, Huawei’s next target will be Samsung which leads the Global market.
Huawei, which was at 9.3% in the first quarter of 2023, jumped to 15.5% in Q1 this year. Apple led the Chinese market in 1Q23 with approximately 20% market share slipped to 15.7% in the first quarter of this year, dropping to the third spot in China.
Earlier, IDC pointed out that Apple is facing a market decline as it lost momentum in China. The local government’s push for local vendors is also helping Huawei to eat Apple’s market. Well, Vivo and Honor were the top two brands by market share.
“Apple’s sales were subdued during the quarter as Huawei’s comeback has directly impacted Apple in the premium segment,” said Ivan Lam, senior research analyst at Counterpoint.
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Apart from mobile, Samsung is also focusing on the PC market. The company has recently launched its new all-in-one PC “All-in-One Pro.” At the event, the VP of Intel Korea Samsung Business Division announced the intention to work with Samsung for the AI PCs market.
Galaxy AI is a hit, helping Samsung sell the Galaxy S24 series worldwide. The Korean tech giant is also bringing AI capabilities to its laptop line. Compared to smartphones, laptops, and PCs would offer way better AI features and abilities to bolster productivity.
Samsung’s All-in-One Pro features Intel’s Core Ultra AI PC processor CPU. Thanks to Intel’s external GPU, Arc, graphics performance in the all-in-one PC has also improved twofold compared to the previous generation, and power efficiency has been improved by 25%.
“In this trend where AI is present everywhere, the PC is the product that we experience directly and use for production activities,” stated Bae Tae-won.
As far as AI features are concerned, Intel is committed to offering a complimentary “AI Creator App Package” that consists of the Luminar Neo photo editing software named “Affinity” as well as the Magix video editing application “Vegas.”
Apart from Intel, Samsung also partnered with Microsoft to bring a dedicated Copilot key to the wireless keyboard of the All-in-One Pro PC. Such kind of collaborations offer deeply enhanced user experience as accessing AI-powered Copilot is just a keypress away from you.
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