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Samsung maintained its second spot in the Indian market in terms of smartphone shipments. The company secured a remarkable 52% year-on-year growth, many thanks to the budget Galaxy M02 series and various entry-level phones, reports IDC.

Aside from this, the South Korean tech giant launched its new Galaxy A series smartphones including the Galaxy A32, Galaxy A52, Galaxy A72 as well as the Galaxy M12 from the M lineup, which gained a significant response from Indian consumers.

Furthermore, Samsung introduced its latest flagship Galaxy S21 series earlier than the routine launch period. Last year, the company had aggressively promoted its products through online platforms. Meanwhile, it has changed its strategy this year and attempted to gain share offline.

Samsung has offered its online exclusive F series through offline channels and is now launching new products through both channels. Inspired by the Galaxy S21 series and other flagship products, Samsung’s online portal has fared well and increased its contribution to Samsung’s channels.

Top 5 smartphone brands in the Indian market in Q1 2021

  1. Xiaomi – 4% YoY growth
  2. Samsung – 52% YoY growth
  3. vivo – 16% YoY
  4. realme – declined 4% YoY
  5. OPPO – grew 12% YoY

This brand grew 558% YoY!

Apart from the top 5 brands, former Xiaomi sub-brand POCO was the fastest-growing smartphone maker in the Indian market in the first quarter of this year. POCO registered a record 558% YoY growth because of the strong demand for POCO M3 and POCO X3 Pro.

Market Summary:

  • Xiaomi

Inspired by the Redmi 9 series, Xiaomi retained the top spot in the Indian smartphone market in the first quarter of 2021 with an annual growth of 4%. Surprisingly, the Mi 10i 5G performed strongly in the mid-range segment.

  • Samsung

Samsung is still the second-largest brand of smartphone shipments in India, with a 52% year-on-year growth, thanks to a focus on the budget segment and the launch of the newly launched M02 series and many other products.

  • vivo

In the first quarter of 2021, Vivo grew by 16% year-over-year and maintained its third position. With the improvement in the status of COVID-19 and the resumption of offline channels in the first quarter of 2021, Vivo continues to be the leading smartphone player in the offline sector.

  • realme

Realme fell 4% year-on-year in the first quarter of 2021, but managed to maintain its fourth position in the market. Besides, the Narzo 30 Pro was the cheapest 5G smartphone in the country during the same quarter.

  • OPPO

OPPO grew 12% year-over-year in the first quarter of 2021 and has an 11% market share. The company will debut 5G in the first quarter of 2021, and its OPPO Reno 5 Pro 5G has a 3% market share in 5G smartphone shipments to India.


James is the lead content creator on Sammy Fans and mostly works on Samsung's firmware section. His first phone was the Galaxy S4 and continues to get new S series devices. Most of the time, James tries to learn about new technologies and gadgets but he also sneaks a bit of free time to nearby rivers and nature.


Samsung Powers Up: Delivering a Whopping 70 Million OLED Display for iPhone 15 Series!



Apple iPhone 15 Pro

By the end of 2023, Samsung Display is likely to supply nearly 70 million units of OLED for the iPhone 15 series to Apple. The company’s OLED volume by model is estimated to be in the low 20 million units for the iPhone 15 and 15 Plus, 9 to 10 million for Pro, and ~ 30 million for Pro Max.

Among the four iPhone 15 models, the 15 Pro Max OLED estimate, which Apple plans to produce the most, is four times higher for Samsung than for LG Display. Industry watchers say that Samsung Display’s iPhone 15 Pro Max OLED volume is in the mid-20 million units, three times that of LG Display.

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The prevailing view is that LG Display will have 15% more OLED volume than Samsung Display (9 million to early 10 million units). Those who see it differently predict that Samsung Display will secure around 20 million units of 15% OLED, which will be more than LG Display.


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Apple’s Surprising Victory: Takes the Crown in Indian Smartphone Exports, Samsung Drops to Second



Samsung iPhone 14 RAM Display

For the first time, Apple surpassed Samsung in smartphone export from India. The company shipped 49% of the country’s total 12 million shipments in the second quarter. Samsung, on the other hand, secured 45% of India’s total smartphone shipments in the same period.

Apple clocked a rapid growth in export volumes in the last year by making iPhones through contract manufacturers in India. The Cupertino-based company’s share of exports soared from just 9% of the roughly 8 million smartphones shipped in Q2 2022, to almost half the total smartphone exports in Q2 2023.

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Samsung’s share of export volumes fell from 50% in Q1 2023 to 45% in Q2 2023. This marks a sharp decline from Q2 2022 when the company had a dominating 84% of the export market from India.  Meanwhile, exports by other Android brands (Xiaomi, Motorola, Vivo) declined from 10% in Q1 2023, to 6% in Q2 2023.


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Google Messages adds waveforms to Voice Recorder UI



Google Messages app Voice recorder ui

Google Messages is getting a new look for its voice recorder UI. The microphone icon in the text field will change to a waveform icon, which is different from the voice typing button in Gboard.

Instead of holding down the mic to record, you will now see a panel with a start/stop button and options to cancel, delete, or attach the recording. You will also see a waveform and a timer while recording, and you can play back the recording before sending it.

The voice messages preview will also show a waveform between the play/pause button and the timer, making it more noticeable than the current straight line.

These changes are not widely available yet, but some users have reported seeing them on their phones. These new changes are part of a bigger redesign that Google is working on for Messages, which includes a revamped home screen that is still in beta testing. Google might announce new features soon.


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