Samsung was the 3rd-largest vendor in Europe’s smart home market in Q4 2020
Samsung’s smart home ecosystem isn’t as big as those from Amazon and Google, but it still works with over 5,000 devices. Due to this, the company comes among the top smart home vendors globally. Now to prove this fact a new report just came out from IDC cited by the Korean media.
According to the info, the Korean tech giant was the third largest smart home brand in Europe throughout the fourth quarter of 2020. In which the company just falls behind Amazon and Google, followed by its fellow rival LG.
Moreover, the company shipped 4.91 million smart home devices in Europe during the Q4 of 2020 that makes it achieve a market share of around 11.9 percent. However, the gap between Google and Samsung wasn’t that much as the internet search giant just had a 12.5 percent share which makes the company struggle a lot while capturing second place.
However, Google shipped 5.16 million smart home devices during the three-month period ending December, which is not enough to maintain the second spot for a long time. On the other hand LG, just sold 4.33 million units to achieve 10.5 percent of the market share while having the fourth position.
What made Samsung getting a respected place in the European smart home market
Despite the 2.4 percent year-on-year fall, Samsung still managed to grab the third spot in the smart home market of Europe. It is due to the company’s innovative product lineup which includes Galaxy Home and Home Mini smart speakers and more, which somehow not enough to cover the consumer demands but fulfills their requirement which they expected from a smart device.
Besides, Samsung is a giant in the smart TV and smart home appliance segment, and these few words are just enough to outperform the fellow companies not only in Europe but also in the other regions.
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Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
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In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.