From eSports to family game nights, Samsung presenting solid efforts in the golden age of gaming
Due to the COVID-19 pandemic, the lifestyle of peoples has totally changed as everyone wants to stay safe by working from home. At the same time, they have also taken on new activities and hobbies as they spending more time at home. Besides, we have also seen a significant rise in gaming across the globe.
Recently, Entertainment Software Association published a report expecting 214 million gamers are only in the United States. It shows, how gaming has become a fun group activity nowadays, especially for those looking to connect with others. Besides, the report reveals that more than six out of 10 players regularly play with others either online or in person.
However, the rising popularization of gaming is not limited to the US as last year, Facebook’s “Games Marketing Insights for 2021” said that numbers of first-time gamers reached new highs in countries around the world with 8.6 million in the U.K., 6.5 million in Germany, and 9.4 million in South Korea.
During these experiences, Samsung’s internal research data reveals that 35.3 percent of users in the US connected their gaming devices to their QLED TV in March 2021, which is doubled from 19.4 percent in March of 2020. In addition, the number of Korean users almost tripled from 11.4 percent to 27 percent during the same period.
However, the Samsung 65-inch segment has been the most popular TV size for gaming while the high-end models, which feature a 120Hz refresh rate, were more likely to be connected to the latest gaming consoles. This data tells us that Microsoft Xbox and Sony PlayStation gamers like to use premium TVs with enhanced gaming features.
In the context of the popularity of the game, Samsung adjusted the 2021 TV lineup, keeping in mind the hearts of gamers. The company’s latest TV is equipped with top features designed to promote the next level of gaming experience.
Samsung 2021 Neo QLED TVs
Samsung’s 2021 Neo QLED TVs support AMD FreeSync Premium Pro, which is a technology that enables true HDR console and PC gaming. This tech adds to the HDR support that delivers bright scenes brighter and dark scenes darker. Moreover, Neo QLED’s Motion Xcelerator Turbo+ technology offers ultra-smooth motion in 4K 120Hz.
Samsung’s 2021 Neo QLED TV also obtained the first Verband Deutscher Elektrotechniker’s (VDE) Gaming TV Performance certification. The four 2021 Neo QLED models (QN900, QN800, QN90, and QN85) are certified for their excellent HDR performance (including peak brightness of over 1000 nits).
Apart from this, one of the lowest input lags in the industry is its low input lag at 4K at 120Hz, with a response time of about 5ms. These features are not only suitable for consumers who buy TVs for the first time, but also very fond of gamers, allowing users to capture every detail of the game.
2020 US Video Game Industry Snapshot
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Samsung is reviewing LockStar for Galaxy S24 AOD customization. The Korean community’s moderator confirmed that the latest flagship phones don’t support personalization of the always-on-display using Good Lock’s LockStar module.
Thanks to the new screens, Samsung’s Galaxy S24 series brings an iPhone-like Always On Display feature. However, the company seemingly missed bounding it with Good Lock for customization. As a result, users are facing issues tweaking it through LockStar.
However, the latest input confirms that Samsung is considering LockStar support for Galaxy S24 AOD. This will allow users to renovate the always-on-display functionality on their device in various aspects including removal of certain elements.
LockStar doesn’t support AOD customization in the Galaxy S24 series. While an internal review is underway, a possible release may happen shortly. Meanwhile, the moderator hasn’t shared any specific timeline regarding the availability of the support.
Good Lock’s LockStar is one of the most popular plugins for Galaxy customization. Not only the lock screen, the LockStar also lets users tweak the AOD function. The suite will likely add support for the newly released phones well before July Unpacked.
Image: Samsung Community
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Huawei is making a stunning comeback in its home ground. The company scored a 70% year-on-year growth in its smartphone sales in China in the first quarter. At the same time, sales of Apple dropped by over 19%, reports Counterpoint Research.
The report highlights that the Chinese phone maker is set to outpace Apple in China. As Apple is already facing heat, it’s alarming for all smartphone vendors including Samsung. After Apple, Huawei’s next target will be Samsung which leads the Global market.
Huawei, which was at 9.3% in the first quarter of 2023, jumped to 15.5% in Q1 this year. Apple led the Chinese market in 1Q23 with approximately 20% market share slipped to 15.7% in the first quarter of this year, dropping to the third spot in China.
Earlier, IDC pointed out that Apple is facing a market decline as it lost momentum in China. The local government’s push for local vendors is also helping Huawei to eat Apple’s market. Well, Vivo and Honor were the top two brands by market share.
“Apple’s sales were subdued during the quarter as Huawei’s comeback has directly impacted Apple in the premium segment,” said Ivan Lam, senior research analyst at Counterpoint.
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Apart from mobile, Samsung is also focusing on the PC market. The company has recently launched its new all-in-one PC “All-in-One Pro.” At the event, the VP of Intel Korea Samsung Business Division announced the intention to work with Samsung for the AI PCs market.
Galaxy AI is a hit, helping Samsung sell the Galaxy S24 series worldwide. The Korean tech giant is also bringing AI capabilities to its laptop line. Compared to smartphones, laptops, and PCs would offer way better AI features and abilities to bolster productivity.
Samsung’s All-in-One Pro features Intel’s Core Ultra AI PC processor CPU. Thanks to Intel’s external GPU, Arc, graphics performance in the all-in-one PC has also improved twofold compared to the previous generation, and power efficiency has been improved by 25%.
“In this trend where AI is present everywhere, the PC is the product that we experience directly and use for production activities,” stated Bae Tae-won.
As far as AI features are concerned, Intel is committed to offering a complimentary “AI Creator App Package” that consists of the Luminar Neo photo editing software named “Affinity” as well as the Magix video editing application “Vegas.”
Apart from Intel, Samsung also partnered with Microsoft to bring a dedicated Copilot key to the wireless keyboard of the All-in-One Pro PC. Such kind of collaborations offer deeply enhanced user experience as accessing AI-powered Copilot is just a keypress away from you.
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