Back in January 2021, Samsung unveiled its Galaxy S21 series at the Galaxy Unpacked event. The newly launched smartphone series includes Galaxy S21, Galaxy S21+, and Galaxy S21 Ultra. Alongside this, the company also introduced the Galaxy Buds Pro earbuds, Galaxy Smart Tag, and Galaxy Smart Tag+.
Following its launch, Samsung has begun taking pre-orders of these phones from January 15, and the shipping started on January 26. With the Galaxy S21 series, the Korean tech giant gained a significant response from the consumers after its sales decline due to the pandemic.
According to the latest information, Samsung sold around 590,000 combined units of S21 series handsets that is the highest since the Galaxy S8 that were sold for around 620,000 units after just four weeks of launch.
Furthermore, the company is expected that the sales of the Galaxy S21 devices to further rise in March and April. Besides, Counterpoint analysts suggest that Samsung projected to sell around 2.4 million units of the Galaxy S21 series smartphone in its home country this year, around 40% higher than the Galaxy S20 series sales.
How Galaxy S21 sales take series to a four-year high?
The biggest reason for record-breaking sales of the Galaxy S21 series is its aggressive introductory pricing and exciting benefits including the exchange offer which gives interested consumers huge price cuts on a new Galaxy device.
On the other hand, the company still manages to set the pricing quite good which is also one of the appreciating aspects that attracted people to upgrade over the previous flagship despite the global pandemic.